FULL MEDIA FORMAT STRATEGY

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Update on the implementation of the Full Media Format strategy (strategy = copyright Edwin Valent 2013) @ SBS Broadcasting.

Business Technology

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
1. EDWIN VALENT
2. FMF STRATEGY
3. FMF @SBS
4. RESULTS SO FAR
Agenda

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
:: SBS/CREATIE
CREATIEF DIRECTEUR SBS BROADCASTING
:: MAIL
EDWIN.VALENT@SBS.NL
:: WEBSITE
WWW.EDWINVALENT.NL
:: TWITTER
@BRUUT
Me, myself & I

TELL YOUR ENGAGING STORY
TO YOUR AUDIENCE TO THE FULLEST
USING THE STRENGHTS OF A RELEVANT
MEDIAMIX
NOT JUST FOR A MOMENT
...BUT CONTINUOUSLY

SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @VARA
REACH:
FROM 1 MILLION - 7.5 MILLION
UNIQUE VISITORS PER MONTH
FMF BIG SUCCESS
(DWDD FROM 15.000 -
500.000 A WEEK)

SBS/creatie - SBS Broadcasting © 2013
Full Media Formats @LBi
BRANDED FMF’S
SPEEDO (NEW YORK)
EXPERIA (LONDON)
WNL (NETHERLANDS)
ETC

TRANSFORM SBS FROM BEING A
BROADCASTER INTO
A FULL MEDIA COMPANY.
FUTURE PROOF--FRONT RUNNER--DICTATE MARKET
ENGAGEMENT--NEW BUSINESS MODELS--FRIENDS

SBS/creatie - SBS Broadcasting © 2013
Changing consumer

SBS/creatie - SBS Broadcasting © 2013
Changing media landscape

SBS/creatie - SBS Broadcasting © 2013
Changing advertisers

FULL MEDIA VISION:
TELL (Y)OUR STORY PERFECTLY
TO THE TARGET GROUP
WHERE, WHEN AND HOW THEY WANT
TO INTERACT WITH THE STORY...

WE CREATE FORMATS & DOMAINS
WITH THE MOST IDEAL MEDIAMIX
USING EVERY PLATFORM THE PROPER WAY
REACHING THE TARGETGROUP PERFECTLY
AND DELIVERING LOYALTY & RELATIONSHIPS

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION
• NEW WORKFLOWS
• NEW & BIGGER MEDIAMIX (= NEW PLATFORMS)
• FMF CONCEPTING
• REALISATION FORMATS (CONTENT, TECHNIQUE)
• DYNAMIC STORYTELLING
Implementation fmf @SBS

SBS/creatie - SBS Broadcasting © 2013
Re-organization: SBS/creatie
CONTENT
content producers team
CONCEPT,
STRATEGY,
DIRECTION
direct & concept team
DIGITAL
technique & design
mediamix

SBS/creatie - SBS Broadcasting © 2013
New workflows

SBS/creatie - SBS Broadcasting © 2013
New platforms
• KIJK VOD PLATFORM
• 2nd SCREEN
• CHANNEL WEBSITES
• CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN
• SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST)
• INTEGRATION NETWORK
• KIJK RESPONSIVE
• RESPONSIVE CHANNEL WEBSITES

SBS/creatie - SBS Broadcasting © 2013
KIJK SBS6, NET5 & Veronica

SBS/creatie - SBS Broadcasting © 2013
Apps: SBS6, NET5 & Veronica

SBS/creatie - SBS Broadcasting © 2013
Channel websites: SBS6, NET5 & Veronica

SBS/creatie - SBS Broadcasting © 2013
Social media

SBS/creatie - SBS Broadcasting © 2013
STORYTELLING VIA FMFSTRATEGY:
SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS
VOD PLATFORM KIJK FROM SCRATCH TO:
2 MILLION USERS P/M +
28 MILLION VIDEOVIEWS IN 2011
45 MILLION VIDEOVIEWS IN 2012
> 2013 MORE THAN 60?
Results #1

SBS/creatie - SBS Broadcasting © 2013
ROLL OUT VOD STRATEGY:
FVOD -> AVOD -> TVOD -> SVOD
(> 100.000 PAID MEMBERS ON KIJK.NL)
SOCIAL MEDIA IMPACT!
SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES)
SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS)
NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES)
VERONICA +1500% ON FACEBOOK // 800% ON TWITTER
Results #2

SBS/creatie - SBS Broadcasting © 2013
APPS IMPACT
400.000 INSTALLMENTS // 500.000 UNIQUE USERS
FULL MEDIA FORMATS STEP 2
CREATING FMF TOGETHER WITH PRODUCERS FE UTOPIA
Results #2

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
• REORGANISATION
• NEW WORKFLOWS
• NEW PLATFORMS
• FMF CONCEPTING
• REALISATION FORMATS (CONTENT, TECHNIQUE)
• DYNAMIC STORYTELLING
Implementation fmf @SBS

SBS/creatie - SBS Broadcasting © 2013
TV > FMF

SBS/creatie - SBS Broadcasting © 2013
Mediamix

SBS/creatie - SBS Broadcasting / Edwin Valent © 2013
FMF: STORYTELLING ALL DAY LONG
7.00 uur 2319
The Why

SBS/creatie - SBS Broadcasting © 2013
Live reports via social media

SBS/creatie - SBS Broadcasting © 2013
New website: Hart van Nederland

SBS/creatie - SBS Broadcasting © 2013
Branded full media formats

SBS/creatie - SBS Broadcasting © 2013
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Edwin Valent started as Chief Creative Officer at SBS Broadcasting in March 2012. His main goal for 2012 is to transform SBS into a full media format company that dictates the Dutch media market by showing how to create content for loyal communities and build new successful business models. SBS plans to tell stories perfectly for their target audience across all platforms, with the optimal media mix tailored for each platform. They will focus on second screen strategies, including program-related apps, to reconnect with audiences and deliver a more in-depth viewing experience during primetime.

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FULL MEDIA FORMAT STRATEGY

1. SBS CREATIE SEPT 2013

3. ME MYSELF AND I

5. FULL MEDIA FORMAT STRATEGY

6. TELL YOUR ENGAGING STORY TO YOUR AUDIENCE TO THE FULLEST USING THE STRENGHTS OF A RELEVANT MEDIAMIX NOT JUST FOR A MOMENT ...BUT CONTINUOUSLY

9. NOW: SBS SBS6/NET5/ VERONICA

10. OUR MAIN GOAL

11. TRANSFORM SBS FROM BEING A BROADCASTER INTO A FULL MEDIA COMPANY. FUTURE PROOF--FRONT RUNNER--DICTATE MARKET ENGAGEMENT--NEW BUSINESS MODELS--FRIENDS

12. FULL MEDIA FORMAT THE WHY

16. CHANGING BRAND AWARENESS... DUE TO ALL DEVICES, CHANGING CONSUMER CONSUMPTIONS AND A FRAGMENTED MEDIALANDSCAPE, BRANDS CAN ONLY SURVIVE THROUGH AUTHENTIC, MATCHING AND ENGAGING STORIES

17. FULL MEDIA FORMAT WHAT IT IS

18. FULL MEDIA VISION: TELL (Y)OUR STORY PERFECTLY TO THE TARGET GROUP WHERE, WHEN AND HOW THEY WANT TO INTERACT WITH THE STORY...

19. WE CREATE FORMATS & DOMAINS WITH THE MOST IDEAL MEDIAMIX USING EVERY PLATFORM THE PROPER WAY REACHING THE TARGETGROUP PERFECTLY AND DELIVERING LOYALTY & RELATIONSHIPS

20. any moment, any device...

21. how they want it...

22. HOW WE IMPLEMENT FMF @SBS

23. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 • REORGANISATION • NEW WORKFLOWS • NEW & BIGGER MEDIAMIX (= NEW PLATFORMS) • FMF CONCEPTING • REALISATION FORMATS (CONTENT, TECHNIQUE) • DYNAMIC STORYTELLING Implementation fmf @SBS

26. SBS/creatie - SBS Broadcasting © 2013 New platforms • KIJK VOD PLATFORM • 2nd SCREEN • CHANNEL WEBSITES • CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN • SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST) • INTEGRATION NETWORK • KIJK RESPONSIVE • RESPONSIVE CHANNEL WEBSITES

31. RESULTS SO FAR

32. SBS/creatie - SBS Broadcasting © 2013 STORYTELLING VIA FMFSTRATEGY: SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS VOD PLATFORM KIJK FROM SCRATCH TO: 2 MILLION USERS P/M + 28 MILLION VIDEOVIEWS IN 2011 45 MILLION VIDEOVIEWS IN 2012 > 2013 MORE THAN 60? Results #1

33. SBS/creatie - SBS Broadcasting © 2013 ROLL OUT VOD STRATEGY: FVOD -> AVOD -> TVOD -> SVOD (> 100.000 PAID MEMBERS ON KIJK.NL) SOCIAL MEDIA IMPACT! SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES) SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS) NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES) VERONICA +1500% ON FACEBOOK // 800% ON TWITTER Results #2

35. HOW TO... FULLMEDIA FORMATS

36. SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 • REORGANISATION • NEW WORKFLOWS • NEW PLATFORMS • FMF CONCEPTING • REALISATION FORMATS (CONTENT, TECHNIQUE) • DYNAMIC STORYTELLING Implementation fmf @SBS

44. BRANDED FULLMEDIA FORMATS

45. USING OUR STORYTELLING SKILLS AND THE STRENGTHS OF OUR MEDIA TO TELL BRAND STORIES

46. BRAND QUESTION BRAND ANALYSIS TARGET GROUP, GOALS, BACKGROUND SOLUTION INSIGHT STORY MEDIAMIX DIRECTING THE STORY Full media step by step

49. QUESTIONS? PLEASE ASK ME

50. THERE IS MORE TO COME...

51. THANKS SBS/CREATIE

FULL MEDIA FORMAT STRATEGY

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