This document discusses how to increase the profitability of a website by focusing on key performance indicators and conversion rates. It recommends defining goals and target audiences, using different marketing channels to reach audiences, and converting visitors into results. An example is provided of increasing conversion rates for a ski vacation website over three years. The document promotes a new way of thinking about budget, data, expectations, and partnerships to improve website performance and business results. It provides contact information for the company that can help with this approach.

1. LÖNSAM
HAR DU
EN ... WEBB?

2. VA?
HUR MENAR DU?

3. ( (B x MU x M) - WK)
R=
KPI
SÅ HÄR R = Resultat WK = Webbkostnad
MENAR B = Besökare
MU = Måluppfyllnad
KPI = Key Performance Indicator.
M = Målvärden
VI...

4. FLER BESÖKARE
FLER LEADS
FLER AFFÄRER
STEG 1: FLER BOKNINGAR
DEFINIERA
DINA MÅL FLER SAMTAL

5. STEG 2:
DEFINIERA
MÅLGRUPPEN

6. SEO
AD WORDS
SOCIAL MEDIA
STEG 3:
SAMLA IHOP NEWSLETTER
MÅLGRUPPEN
R
TE
O
ET
SE
AD IA
SL
W ED
W
OR L M
NE
DS IA
SOC

7. R
TE
O
ET
SE
AD IA
SL
W ED
W
OR M
AL
NE
DS CI
SO
KONVERTERA
BESÖKARE
TILL RESULTAT
STEG 4:
KONVERTERA

8. www.skiferie.visitsweden.com
ÖKADE MÅL:
EXEMPEL: OKT 10 OKT 11 OKT 12
KONVERTERING 2 277 3 302 (+ 45%) 4 424 (+ 34%)

9. ETT NYTT SÄTT ATT TÄNKA
Budget » ROI
Data » Insikt
Gissa » Empiri
Leverantör » Partner
Snygg webb » Snygga resultat
Push » Pull

10. KONTAKTA OSS GÄRNA
Fredrik Ardmar
Telefon: 0735 - 17 91 32
E-post: fredrik@resultify.se
Liselott Lading
Telefon: 0702 - 77 21 73
E-post: liselott@resultify.se