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This document is a project work submitted by Oppong Stephen to the Marketing Department at SUNYANI Polytechnic in partial fulfillment of the requirements for a Higher National Diploma in Marketing. The project work examines the impact of customer retention strategies in the banking industry using Stanbic Bank in Sunyani as a case study. It analyzes how Stanbic Bank retains customers and the effects of these retention efforts on the bank.
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- 1. SUNYANI POLYTECHNIC SCHOOL OF BUSINESS AND MANAGEMENT STUDIES DEPARTMENT OF MARKETING TOPIC: THE IMPACT OF CUSTOMER RETENTION IN THE BANKING INDUSTRY (A CASE STUDY OF STANBIC BANK – SUNYANI) OPPONG STEPHEN 06091233 A PROJECT WORK PRESENTED TO THE MARKETING DEPARTMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF HIGHER NATIONAL DIPLOMA (HND) IN MARKETING. JUNE, 2012