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This research report analyzes and compares consumer behavior toward Nokia and Samsung mobile phones. The report was authored by Dr. P. Chatterjee, who served as the faculty guide, and Shailesh Kumar Sharma, an MBA student at Lucknow University. The report examines consumer preferences and purchasing decisions between the two mobile brands.
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This document provides a project report on studying consumer behavior for purchasing mobile handsets. The report was submitted to the University of Pune in partial fulfillment of an MBA degree. It includes sections on the research methodology, data collection methods, sample design, data analysis techniques used, and a discussion of consumer buying behavior and the consumer decision process. The project involved conducting a study in Pune city to understand what influences customers when selecting different mobile handset brands and to identify aspects of their purchasing behavior.
Questionnaire
The document appears to be a mobile phone questionnaire containing 14 multiple choice questions regarding a respondent's mobile phone preferences, purchase history, and demographics. It asks the respondent about their preferred brand, when they purchased their current phone, important factors when choosing a brand, features prioritized in a phone, and expectations from different phone brands. The questionnaire aims to understand purchasing decisions and gather consumer insights related to mobile phones.
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This document summarizes the results of a survey about mobile phone and internet usage. Key findings include: 80% of respondents use mobile phones, with Airtel being the most popular provider; Nokia and Samsung received mixed satisfaction ratings; 60% of respondents lack internet at home; 85% of home internet users have Airtel broadband; and advertisement satisfaction and service difficulty ratings for Airtel were also mixed.
Shailesh final
The document contains a survey of 100 respondents on mobile phone usage and preferences. Key findings include:
1) 80% of respondents used mobile phones while 20% did not.
2) Of mobile users, 60% used Nokia phones, 20% used Samsung, and 10% used other brands.
3) 40% of respondents felt Nokia had the best performance, followed by Sony at 20% and Samsung at 30%.
4) 60% of respondents felt Nokia had the best customer relationship compared to 40% for Samsung.
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Bharti Airtel Limited is India's largest telecommunications services provider with over 325 million customers across 20 countries. It operates mobile networks in India, Sri Lanka, and Bangladesh. Airtel offers mobile, DTH, fixed broadband, and enterprise services. Some key points about the company include:
- It was established in 1995 and launched mobile services in Delhi and Himachal Pradesh.
- Airtel has acquired several companies over the years to expand its operations and customer base.
- It is the largest mobile network operator in India with over 325 million subscribers.
- In addition to mobile, Airtel also provides DTH, broadband, and enterprise telecom solutions.
Research repor tfinal
The document provides a history of Nokia and its evolution from a paper mill established in 1865 in Finland to a global leader in mobile phone technology. It details how Nokia expanded into different industries like rubber manufacturing and cable production. In 1967, Nokia consolidated different companies it had acquired into the Nokia Group. Nokia launched its first digital switch in the 1970s and was an early pioneer in mobile network technology, introducing one of the first cellular networks and developing GSM phones. Through the 1990s, Nokia established itself as the largest manufacturer of mobile phones and a major technology company. The document traces Nokia's transformation from its industrial roots to becoming a digital innovation leader through strategic acquisitions and investments in research and development.
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This document provides a project report on studying consumer behavior for purchasing mobile handsets. The report was submitted to the University of Pune in partial fulfillment of an MBA degree. It includes sections on the research methodology, data collection methods, sample design, data analysis techniques used, and a discussion of consumer buying behavior and the consumer decision process. The project involved conducting a study in Pune city to understand what influences customers when selecting different mobile handset brands and to identify aspects of their purchasing behavior.
Questionnaire
The document appears to be a mobile phone questionnaire containing 14 multiple choice questions regarding a respondent's mobile phone preferences, purchase history, and demographics. It asks the respondent about their preferred brand, when they purchased their current phone, important factors when choosing a brand, features prioritized in a phone, and expectations from different phone brands. The questionnaire aims to understand purchasing decisions and gather consumer insights related to mobile phones.
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This document summarizes the results of a survey about mobile phone and internet usage. Key findings include: 80% of respondents use mobile phones, with Airtel being the most popular provider; Nokia and Samsung received mixed satisfaction ratings; 60% of respondents lack internet at home; 85% of home internet users have Airtel broadband; and advertisement satisfaction and service difficulty ratings for Airtel were also mixed.
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The document contains a survey of 100 respondents on mobile phone usage and preferences. Key findings include:
1) 80% of respondents used mobile phones while 20% did not.
2) Of mobile users, 60% used Nokia phones, 20% used Samsung, and 10% used other brands.
3) 40% of respondents felt Nokia had the best performance, followed by Sony at 20% and Samsung at 30%.
4) 60% of respondents felt Nokia had the best customer relationship compared to 40% for Samsung.
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- It was established in 1995 and launched mobile services in Delhi and Himachal Pradesh.
- Airtel has acquired several companies over the years to expand its operations and customer base.
- It is the largest mobile network operator in India with over 325 million subscribers.
- In addition to mobile, Airtel also provides DTH, broadband, and enterprise telecom solutions.
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The document provides a history of Nokia and its evolution from a paper mill established in 1865 in Finland to a global leader in mobile phone technology. It details how Nokia expanded into different industries like rubber manufacturing and cable production. In 1967, Nokia consolidated different companies it had acquired into the Nokia Group. Nokia launched its first digital switch in the 1970s and was an early pioneer in mobile network technology, introducing one of the first cellular networks and developing GSM phones. Through the 1990s, Nokia established itself as the largest manufacturer of mobile phones and a major technology company. The document traces Nokia's transformation from its industrial roots to becoming a digital innovation leader through strategic acquisitions and investments in research and development.
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The document compares Nokia and Samsung as mobile phone manufacturers in India. It notes that Samsung has seen a large increase in revenue from India in recent years, while Nokia's revenue has not grown as much. Samsung designs phones around customer needs and has expanded its presence across India. Both companies aim to keep customers up to date on new technology and have a variety of mobile phone models. The document also provides brief histories of Nokia and Samsung's entry into the mobile phone industry and success in developing innovative phone models and technologies.
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This document summarizes a research report comparing consumer behavior toward Nokia and Samsung mobile companies. It acknowledges those who made the research possible, including the director and faculty guide of the student's college. The preface explains that marketing plays a vital role in today's competitive mobile business environment. The student undertook the project to analyze consumer behavior and conducted surveys and data analysis to draw conclusions and recommendations. The executive summary states that the research aimed to understand consumer behavior and measure customer satisfaction levels to better retain existing customers and expand business. It also declares that the findings are original work conducted with industry cooperation.
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The document provides a history of Nokia and its evolution from a paper mill established in 1865 in Finland to a global leader in mobile phone technology. It details how Nokia expanded into different industries like rubber manufacturing and cable production. In 1967, Nokia consolidated different companies it had acquired into the Nokia Group. Nokia then shifted its focus to electronics and was an early pioneer in digital switch technology for telephone networks. It developed some of the first cellular network standards and mobile phones. By the 1990s, Nokia had become the largest manufacturer of mobile phones globally, driving significant growth even during an economic recession in Finland. The document traces Nokia's trajectory from its industrial origins to becoming a technology giant focused on telecommunications.
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The document discusses the chocolate and malt-based drink industries globally and in India. It provides details on market sizes, key players, trends, and consumption patterns. The chocolate market in India is estimated at 20,000 tonnes worth Rs. 400 crores, though consumption is very low compared to other countries. Cadbury and Nestle dominate the Indian market, while malt drinks are most popular in India, led by Horlicks. Developing markets are growing faster than Western nations for these categories.
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Research repor tfinal (2)
The document compares Nokia and Samsung as mobile phone manufacturers in India. It notes that Samsung has seen a large increase in revenue from India in recent years, while Nokia's revenue has not grown as much. Samsung designs phones around customer needs and has expanded its presence across India. Both companies aim to keep customers up to date on new technology and have a variety of mobile phone models. The document also provides brief histories of Nokia and Samsung's entry into the mobile phone industry and success in developing innovative phone models and technologies.
Final report on chaco
This document provides an overview of the chocolate and malt drink industries in India and globally. It discusses key players like Cadbury, Nestle, and Amul in the Indian chocolate market. Some of the main points covered are:
1) The Indian chocolate market is worth around Rs. 400 crores and is dominated by Cadbury and Nestle, who together hold around 90% market share.
2) Amul entered the chocolate market but struggled to gain market share due to a lack of commitment to the category and low retailer margins.
3) Nestle entered India later than Cadbury but has grown its market share with products like KitKat and Milky Bar.
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TITLE PAGE OF REPORT
This document summarizes a research report comparing consumer behavior toward Nokia and Samsung mobile companies. It acknowledges those who made the research possible, including the director and faculty guide of the student's college. The preface explains that marketing plays a vital role in today's competitive mobile business environment. The student undertook the project to analyze consumer behavior and conducted surveys and data analysis to draw conclusions and recommendations. The executive summary states that the research aimed to understand consumer behavior and measure customer satisfaction levels to better retain existing customers and expand business. It also declares that the findings are original work conducted with industry cooperation.
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This project report analyzes the marketing strategy of Airtel, an Indian telecommunications company. The report was submitted by Shailesh Kumar Sharma to partial fulfillment of a Post Graduate Diploma in Management from SCM Lucknow during the 2010-2012 session. The external guide was Mr. Amit Negi from Airtel Lucknow and the internal guide was Mr. Vivekanand Pandey, a faculty member at SCM Lucknow.
Research repor tfinal
The document provides a history of Nokia and its evolution from a paper mill established in 1865 in Finland to a global leader in mobile phone technology. It details how Nokia expanded into different industries like rubber manufacturing and cable production. In 1967, Nokia consolidated different companies it had acquired into the Nokia Group. Nokia then shifted its focus to electronics and was an early pioneer in digital switch technology for telephone networks. It developed some of the first cellular network standards and mobile phones. By the 1990s, Nokia had become the largest manufacturer of mobile phones globally, driving significant growth even during an economic recession in Finland. The document traces Nokia's trajectory from its industrial origins to becoming a technology giant focused on telecommunications.
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Front page
- 1. Reseach Report On the Topic Comparative analysis of Consumer Behavior Toward Nokia and Samsung Mobiles Pro.Lt.Col(Dr.)P.Chatterjee Faculty Giude (SCM) Lucknow Shailesh Kumar Sharma MBA 4th Sem. Sec. B Roll.No.1006170092 (Affiliated to GBTU Lucknow and Approve by AICTE.)