The 2013 MIT Sloan Management Review report highlights the growing competitive advantage companies gain from data analytics, particularly among a subset of 'analytical innovators' who utilize analytics for real-time decision-making. These innovators demonstrate higher effectiveness in capturing and analyzing data, and are more open to challenging the status quo compared to their less analytical peers. Conversely, organizations that are analytically challenged report minimal benefits from analytics and lack executive support for these initiatives.

1. In collaboration with
RESEARCH
REPORT
SPRING 2013
FINDINGS FROM THE 2013 DATA & ANALYTICS GLOBAL
EXECUTIVE STUDY AND RESEARCH PROJECT
From Value to Vision:
Reimagining the
Possible with
Data Analytics
Read the full report online at
sloanreview.mit.edu/analytics2013

2. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Finding Competitive
Advantage with
Analytics
The percentage of
companies that
create a competitive
advantage with
analytics is trending
upwards.
© Massachusetts Institute of Technology, 2013

3. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Analytical Innovators — A Small Group of Analytics Leaders
Respondents are at various levels of analytics sophistication.
© Massachusetts Institute of Technology, 2013

4. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Open to New Ideas
Most Analytical
Innovators strongly
agree with the
statement: My
organization is
open to new ideas
that challenge the
status quo.
© Massachusetts Institute of Technology, 2013

5. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Analytical Innovators Use Analytics Differently Than Other Companies
Making real-time decisions is the No. 1 use of analytics among Analytical Innovators,
compared to cost reduction for other groups.
© Massachusetts Institute of Technology, 2013

6. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Analytical Innovators
Use More of the Data
They Collect
Analytical Innovators
tend to know why they
are collecting data
and how to use it.
© Massachusetts Institute of Technology, 2013

7. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Effectiveness Across
the Information
Value Chain
Analytical Innovators
are more effective at
capturing and
analyzing data, and
utilizing insights
from that data than
their Analytically
Challenged or
Analytical
Practitioner
counterparts.
© Massachusetts Institute of Technology, 2013

8. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Analytical Innovators Have More Supports for Analytics
Analytical Innovators are much more likely to support
analytics with more resources and processes.
© Massachusetts Institute of Technology, 2013

9. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Analytics Can Shift
the Power Structure
Analytical Innovators
report a power shift
in their organizations
at a much higher rate
than other groups.
© Massachusetts Institute of Technology, 2013

10. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Analytically Challenged
Report Fewer Benefits
From Analytics
Analytics is not on the
executive agenda in
Analytically Challenged
organizations.
© Massachusetts Institute of Technology, 2013

11. MIT SLOAN MANAGEMENT REVIEW 2013 DATA & ANALYTICS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT
Analytics Practitioners Use Analytics More to Compete Than Innovate
Analytics Practitioners have matured beyond the Analytically
Challenged but are not yet close to Analytical Innovators.
© Massachusetts Institute of Technology, 2013

12. sloanreview.mit.edu
© Massachusetts Institute of Technology, 2013