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From Stump
Speeches to
Subtweets
POLITICAL COMMUNICATION IN THE ERA OF TRUMP
From the Stump to Social
Stump speech Social
What do political campaigns want
from social media?
 They want to get their message* to you**
 *their message depends on who you are
 **you isn't everybody, just the people they think will vote for
them or give them money
 They want to make you identify with them
 So that you vote for or contribute to the campaign
WHY NOT EVERYBODY?
And in the primary elections...
So less than 10% of the voting age
population (18+)...
And for the regular voters in the primary elections in the US, we know their
names and their addresses
But this group of people is still too large to effectively communicate with
on social
AND we don't know who they are on their social networks
So how do we find out?
So how do we find our audience? Who
are "you"?
Who cares? Finding our friends on
Facebook...
Here's who I currently like...
Elizabeth Warren,
Probable Candidate for
President of US
Why is she important to us?
• Huge Facebook Following of people
that care about her and the issues
she stands for
• How do we get what she has?
Taking her people, making them
yours...
What's the goal?
Yards Signs Then and Now

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From Stump Speeches to SubTweets: Political Communication in the Era of Trump by Stefan turkheimer

  • 1. From Stump Speeches to Subtweets POLITICAL COMMUNICATION IN THE ERA OF TRUMP
  • 2. From the Stump to Social Stump speech Social
  • 3. What do political campaigns want from social media?  They want to get their message* to you**  *their message depends on who you are  **you isn't everybody, just the people they think will vote for them or give them money  They want to make you identify with them  So that you vote for or contribute to the campaign
  • 5. And in the primary elections...
  • 6. So less than 10% of the voting age population (18+)... And for the regular voters in the primary elections in the US, we know their names and their addresses But this group of people is still too large to effectively communicate with on social AND we don't know who they are on their social networks So how do we find out?
  • 7. So how do we find our audience? Who are "you"?
  • 8. Who cares? Finding our friends on Facebook...
  • 9. Here's who I currently like...
  • 10. Elizabeth Warren, Probable Candidate for President of US Why is she important to us? • Huge Facebook Following of people that care about her and the issues she stands for • How do we get what she has?
  • 11. Taking her people, making them yours...
  • 12.
  • 13.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Yards Signs Then and Now