2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
From Lake to Airport City. P1 Presentation
1. From Lake to Airport City
Spatial planning strategies to restructure
Haarlemmermeer’s housing supply
P1 Presentation/4 Nov 2011
Emilia Machedon e.machedon@student.tudelft.nl
MSc Urbanism Candidate 4119738
TU Delft Faculty of Architecture
2. From Lake to Airport City
Spatial planning strategies to restructure
Haarlemmermeer’s housing supply
How can the municipality of Haarlemmermeer respond to
the housing demand of
25,000 new inhabitants over 15 years
while also
keeping a balance between
urbanisation and landscape quality?
5. Why is Haarlemmermeer a housing
problem area?
What are spatial planning strategies to
tackle the problem?
6. 1 context
2 conclusions
3 problem statement
4 project aim
5 research questions
6 methods
7. 1/1 Haarlemmermeer Municipality
Dutch Administrative Units
North Holland: The Netherlands:
Municipalities Provinces Groningen
Groningen
Friesland
Friesland
Drenthe
Drenthe
North
Holland
North
Holland Flevoland
Flevoland Overijssel
Overijssel
South Utrecht Gelderland
Holland
South Utrecht Gelderland
Holland
North-Brabant Germany
Zeeland North-Brabant Germany
Zeeland
Haarlemmermeer Limburg
Haarlemmermeer Belgium
Limburg
Belgium
N
N
N
N
0 5 10 15 km 0 20 40 60 km
0 5 10 15 km
0 20 40 60 km
Source: http://www.rijksoverheid.nl/ministeries/ienm Source: http://www.rijksoverheid.nl/ministeries/ienm
8. 1/1 Haarlemmermeer Municipality
Residential Area Units
Haarlemmermeer
Haarlemmermeer
Haarlemmermeer
22
Residential Area Units
Residential Areas
22 Residential Areas
1 Aalsmeerderbrug Aalsmeerderbrug
1 12 Lisserbroek 12 Lisserbroek
2 Abbenes 13 Nieuw-Vennep
2 Abbenes 13 Nieuw-Vennep
19 3 Badhoevedorp Badhoevedorp
19
5 4 Beinsdorp 3 14 Oude Meer
15 Rijsenhout 14 Oude Meer
5 5 Boesingheliede Beinsdorp
4 16 Rozenburg 15 Rijsenhout
11 6 Buitenkaag 5 Boesingheliede
17 Schiphol 16 Rozenburg
11 7 Burgerveen 6 Buitenkaag
18 Schiphol-Rijk 17 Schiphol
8 8 Cruquius 19 Vijfhuizen
7 Burgerveen 18 Schiphol-Rijk
9 Hoofddorp 20 Weteringbrug
10 Leimuiderbrug8 Cruquius 19 Vijfhuizen
3
8 21 Zwaanshoek
3 11 Lijnden 9 Hoofddorp
22 Zwanenburg 20 Weteringbrug
10 Leimuiderbrug 21 Zwaanshoek
21 Population (people in 2011)
11 Lijnden 22 Zwanenburg
17
143,141 total
21 9
71,332 men Population (people in 2011)
17 72,078 women143,141 total
9 14
4 Housing (accession type in 2006)
71,332 men
16
18 65% sale 72,078 women
14 35% rent
EmploymentHousing
4 1 (accession type in 2006)
(jobs in 2006)
13
18 116,000 65% sale
Haarlemmermeer
15 16
12
61,700 35% rent
Schiphol
1
Employment
Schiphol Airport (2010 statistics) (jobs in 2006)
13 45,211,749 passenger movements
7 116,000 Haarlemmermeer
10 15 1,512,256 tons of cargo
5th 61,700 Schiphol
passenger European airport
12 2
6
20 3rd
2,787 ha
Schiphol Airport
cargo European airport
surface
(2010 statistics)
7
45,211,749 passenger movements
1,512,256 tons of cargo
Source: www.haarlemmermeer.nl 10
[Accessed 1 October 2011]
5th passenger European airport
9. 1/2 Haarlemmermeer Municipality
Residential Areas
Haarlemmermeer
Haarlemmermeer
22
Residential Areas
Haarlemmermeer
Residential Areas
22
Haarlemmermeer
22 Residential AreasLisserbroek
1 Aalsmeerderbrug 12
19
22 Residential AreasNieuw-Vennep
2 Abbenes
1 Aalsmeerderbrug 13 Lisserbroek
12
19 3 Badhoevedorp 14 Oude Meer
5 2 Abbenes
1 Aalsmeerderbrug 13 Nieuw-Vennep
12 Lisserbroek
19 5 4 Beinsdorp
3 Badhoevedorp 15 Rijsenhout
14 Oude Meer
2 Abbenes
5 Boesingheliede 13 Nieuw-Vennep
16 Rozenburg
19 11 5 4 Beinsdorp
3 Badhoevedorp 15 Rijsenhout
14 Oude Meer
11 6 Buitenkaag
5 Boesingheliede 17 Schiphol
16 Rozenburg
5 4 Beinsdorp
7 Burgerveen 15 Rijsenhout
18 Schiphol-Rijk
8
11 6 Buitenkaag
5 Boesingheliede 17 Schiphol
16 Rozenburg
3 8 Cruquius
7 Burgerveen 19 Vijfhuizen
18 Schiphol-Rijk
8 11 6 Buitenkaag
9 Hoofddorp 17 Schiphol
20 Weteringbrug
8 3 8 Cruquius
7 Burgerveen 19 Vijfhuizen
18 Schiphol-Rijk
10 Leimuiderbrug
9 Hoofddorp 21 Zwaanshoek
20 Weteringbrug
21
8 3 8 Cruquius
11 Lijnden 19 Vijfhuizen
22 Zwanenburg
17 3
10 Leimuiderbrug
9 Hoofddorp 21 Zwaanshoek
20 Weteringbrug
11 Lijnden
21 9
Population (people inZwanenburg
10 Leimuiderbrug
Population
11 Lijnden
22 Zwaanshoek
21 2011)
22 Zwanenburg
21 17 Population (people in 2011)
143,141 total
4
21 9 14 17 Population (people in 2011)
143,141 men
71,332 total
9 17
18 143,141 women
71,332 total
72,078 men
9 16
14 71,332 men
72,078 women
4 1
14
Housing (accession type in 2006)
72,078 women
4 13
18 14
Housing (accession type in 2006)
Housing
65% sale
12
4 15 16
18
Housing (accession type in 2006)
65% sale
35% rent
16 1 65% sale
35% rent
16 1
18
Employment (jobs in 2006)
35% rent
13 7 1 Employment (jobs in 2006)
116,000 Haarlemmermeer
13 10 15 Employment (jobs in 2006)
116,000 Schiphol
61,700 Haarlemmermeer
12 2 13 15
116,000 Haarlemmermeer
61,700 Schiphol
6 12
20
15 Schiphol Airport (2010 statistics)
61,700 Schiphol
12 Schiphol Airport (2010 statistics)
45,211,749 passenger movements
7
10 7
Schiphol Airport (2010 statistics)
45,211,749 tons of cargo
1,512,256 passenger movements
Source: www.haarlemmermeer.nl [Accessed 1 October 2011] 45,211,749 passenger European airport
movements
1,512,256 tons of cargo
5th
10. 1/2 Haarlemmermeer Polder
Water system
The Polder
4 m deep average
22
Pumping Stations
19 Leeghwater
5
Cruquis
11
Lijnden
8
3
The Ringvaart
21 61 km long
17
9
2.4 m deep
180 km2 area
14 30 - 50 m wide dike
4
18
16
1
13
15
12
7
10
2
20
6
Source: www.haarlemmermeer.nl [Accessed 1 October 2011]
11. 1/2 Haarlemmermeer Polder
Living under Sea Level in the Netherlands
Land reclamations: Dike rings flood risk:
North Holland The Netherlands Groningen
19th - 20th century 1/10 000 per year
17th - 18th century 1/4 000 per year 19th - 20th century
Friesland
15th - 16th century 1/2 000 per year
1/1 250 per year 17th - 18th century Drenthe
high grounds North
15 - 16th century
Holland
th
Flevoland
Overijssel
South Utrecht Gelderland
Holland
North-Brabant Germany
Zeeland
Haarlemmermeer Limburg
Haarlemmermeer Belgium
N
N
N N
0 5 10 15 km 0 20 40 60 km
0 5 10 15 km
0 20 40 60 km
Source: WOUTER, R. 2007. Sea of Land The Polder as an Experimental
Atlas of Dutch Landscape Architecture, Aleph.
Source: http://www.rijksoverheid.nl/ministeries/ienm
12. 1/2 Haarlemmermeer Polder
Polder history
Haarlem Haarlem Haarlem
Amsterdam Amsterdam Amsterdam
Osdorp Osdorp
16th century
Vijfhuizen
12th century
19th century
Meuwerkerk Sloten Heemstede Sloten Sloten
Heemstede Heemstede
Rijk
Bennebroek Bennebroek Bennebroek
Amstelveen Amstelveen Kruisdorp Amstelveen
Hillegon Hillegon Hillegon
Aalsmeer Aalsmeer Aalsmeer
Nieuw Vennip
Kudelstaart Kudelstaart
Lisse Lisse Lisse
Leinmiden Leinmiden Leinmiden
Kaag Kaag Oude Wetering
Kaag Oude Wetering
the Leidse Meer
the Oude Haarlemmermeer the Haarlemmermeer the Haarlemmermeer
the Spieringermeer Inner Sea Polder
Lakes
the Waterwolf Land Reclamation
Source: WOUTER, R. 2007. Sea of Land The Polder as an Experimental Atlas of Dutch Landscape Architecture, Aleph.
Maps: author’s own after Kaartje van het Haarlemmermeer volgens Melchior Bolstra
13. e en groenblauwe del
1/2 The Network City
Water system
en veilige, klimaat-
The Haarlemmermeer
Polder
Zorgen voor waterveiligheid lange termijn Verbinden van arbeidsmarkt en woningmarkt op een hoger schaalniveau 1. Randstad blijvend beschermen tegen overstromingen
- piekafvoer grote rivieren
- versterken dijkringen
- zeespiegelstijging Verstedelijkingsopgave - kwalitatief en kwantitatief
- kustbescherming
- wateroverlast verstedelijkte droogmakerijen, glastuinbouwgebieden
Versterken relaties met andere stedelijke regio’s
- lage veenweidegebieden (bodemdaling) - ruimte voor grote rivieren
- dijkringen en kust Benutten internationale topfuncties in de steden, de greenports, luchthaven
Schiphol en haven van Rotterdam en Amsterdam 2. Anticiperen op toenemende verzilting en watertekort: zoet water
- extra aandacht voor waarborging veiligheid tegen overstromingen
0 10 20
rond Rotterdam en Drechtsteden 30 km
Verbinden van arbeidsmarkt en woningmarkt op een hoger schaalniveau Versterken bereikbaarheid
1. Randstad blijvend beschermen tegen overstromingen 4. Beschermen en ontwikkelen van landschappelijke differentiatie
- tussen de steden en hun regio’s 3. Van Groene Hart naar groenblauwe delta: beschermen, ontwikkelen en
Zorgen voor waterkwaliteit lange termijn: zoutindringing - versterken dijkringen klimaatbestendig inrichten
- tussen de noordelijke en zuidelijke Randstad
Verstedelijkingsopgave - kwalitatief en kwantitatief - nationaal en internationaal
5. Transitie van de landbouw
Source: author’s own
Herstel van ecologische waarden en biodiversiteit door ruimte voor
en samenhang tussen natuurgebieden
Versterken relaties met andere stedelijke regio’s
- kustbescherming
Source: Randstad 2040 Vision
14. bestendige en groenb
1/2 The Network City
Leven in een veilige,
Open Areas
The Haarlemmermeer
Zorgen voor waterveiligheid lange termijn Verbinden van arbeidsmarkt en woningmarkt op een hoger schaalniveau
Polder
1. Randstad blijvend beschermen tegen overstromingen
- piekafvoer grote rivieren
- versterken dijkringen
- zeespiegelstijging Verstedelijkingsopgave - kwalitatief en kwantitatief
- kustbescherming
- wateroverlast verstedelijkte droogmakerijen, glastuinbouwgebieden
Versterken relaties met andere stedelijke regio’s
- lage veenweidegebieden (bodemdaling) - ruimte voor grote rivieren
- dijkringen en kust Benutten internationale topfuncties in de steden, de greenports, luchthaven
Schiphol en haven van Rotterdam en Amsterdam 2. Anticiperen op toenemende verzilting en watertekort: zoet water
- extra aandacht voor waarborging veiligheid tegen overstromingen
rond Rotterdam en Drechtsteden
Verbinden van arbeidsmarkt en woningmarkt op een hoger schaalniveau Versterken bereikbaarheid
1. Randstad blijvend beschermen tegen overstromingen 4. Beschermen en ontwikkelen van landschappelijke differentiatie
- tussen de steden en hun regio’s 3. Van Groene Hart naar groenblauwe delta: beschermen, ontwikkelen en
Zorgen voor waterkwaliteit lange termijn: zoutindringing - versterken dijkringen klimaatbestendig inrichten
- tussen de noordelijke en zuidelijke Randstad
Verstedelijkingsopgave - kwalitatief en kwantitatief - nationaal en internationaal
5. Transitie van de landbouw
Herstel van ecologische waarden en biodiversiteit door ruimte voor - kustbescherming
en samenhang tussen natuurgebieden
Versterken relaties met andere stedelijke regio’s
- ruimte voor grote rivieren 6. Ontwikkeling van groene woonmilieus gekoppeld aan groenblauwe opgave
Kwaliteit van groen rond de steden – versterken identiteit, diversiteit
Benutten internationale topfuncties in de steden, de greenports, luchthaven
en toegankelijkheid van de groenblauwe gebieden
Schiphol en haven van Rotterdam en Amsterdam 2. Anticiperen op toenemende verzilting en watertekort: zoet water 7. Extra groenblauwe kwaliteitsimpuls bij de steden in de vorm van
'metropolitane parken' (aangegeven gebieden zijn hiervoor zoekgebieden)
Versterken bereikbaarheid
- tussen de steden en hun regio’s 3. Van Groene Hart naar groenblauwe delta: beschermen, ontwikkelen en
klimaatbestendig inrichten
- tussen de noordelijke en zuidelijke Randstad
- nationaal en internationaal
Zorgen voor waterveiligheid lange termijn Verbinden van arbeidsmarkt en woningmarkt op een hoger schaalniveau 1. Randstad blijvend beschermen tegen overstromingen
- piekafvoer grote rivieren
- versterken dijkringen
- zeespiegelstijging Verstedelijkingsopgave - kwalitatief en kwantitatief
- kustbescherming
- wateroverlast verstedelijkte droogmakerijen, glastuinbouwgebieden
Versterken relaties met andere stedelijke regio’s
- lage veenweidegebieden (bodemdaling) - ruimte voor grote rivieren
- dijkringen en kust Benutten internationale topfuncties in de steden, de greenports, luchthaven
Schiphol en haven van Rotterdam en Amsterdam 2. Anticiperen op toenemende verzilting en watertekort: zoet water
- extra aandacht voor waarborging veiligheid tegen overstromingen
rond Rotterdam en Drechtsteden
Versterken bereikbaarheid
- tussen de steden en hun regio’s 3. Van Groene Hart naar groenblauwe delta: beschermen, ontwikkelen en
Zorgen voor waterkwaliteit lange termijn: zoutindringing klimaatbestendig inrichten
- tussen de noordelijke en zuidelijke Randstad
0 10 20 30 km - nationaal en internationaal
Herstel van ecologische waarden en biodiversiteit door ruimte voor
en samenhang tussen natuurgebieden
Source: author’s own
Kwaliteit van groen rond de steden – versterken identiteit, diversiteit
en toegankelijkheid van de groenblauwe gebieden (N.B. De kaart is een indicatieve weergave) Source: Randstad 2040 Vision
15. , duurzame steden en
1/2 The Network City
Built Areas
The Haarlemmermeer
Municipality
bereikbaarheid
4. Beschermen en ontwikkelen van landschappelijke differentiatie 8. Benutten en versterken (inter)nationale topfuncties door middel van: 10. Opschalen van de stedelijke regio's:
- bundeling en klimaatbestendige inrichting van verstedelijking, met
- Versterken en benutten van internationale, metropolitane kansen van ruimte voor werklocaties
de regio Amsterdam
5. Transitie van de landbouw - verbetering van OV- en wegbereikbaarheid
- Versterken hubfunctie van Schiphol mede in relatie met onderzoek naar
eventuele uitplaatsing naar Lelystad en Eindhoven - centrumontwikkeling op het niveau van de Noordelijke en de Zuidelijke
Randstad
6. Ontwikkeling van groene woonmilieus gekoppeld aan groenblauwe opgave - Uitbouwen toppositie Rotterdamse haven door innovatie,
transformatie en ontwikkelen havennetwerk
11. Optimaal benutten en klimaatbestendig inrichten binnenstedelijke ruimte
- Versterken en uitbouwen van Den Haag als internationale stad van recht, voor wonen, werken en voorzieningen door
7. Extra groenblauwe kwaliteitsimpuls bij de steden in de vorm van vrede en veiligheid - transformeren
8. Benutten en versterken (inter)nationalegebieden zijn hiervoor zoekgebieden)
'metropolitane parken' (aangegeven topfuncties door middel van: 10. Opschalen van de stedelijke regio's: Versterken internationale economische krachten van de steden in de Randstad
- Versterken nationale potenties Utrecht als draaischijf en kennisstadmet
- bundeling en klimaatbestendige inrichting van verstedelijking, - herstructureren
- Versterken en benutten van internationale, metropolitane kansen van ruimte voor werklocaties
0 10 20 30 km
de regio Amsterdam - intensiveren
- verbetering van OV- en wegbereikbaarheid
- Versterken van de centrumfunctie van de greenports
- Versterken hubfunctie van Schiphol mede in relatie met onderzoek naar Verbeteren externe relaties
eventuele uitplaatsing naar Lelystad en Eindhoven - centrumontwikkeling op het niveau van de Noordelijke en de Zuidelijke 12. Uitvoeren schaalsprong Almere in relatie met ontwikkeling regio
Randstad
- Versterking hoogwaardige economische clusters rond de zes Amsterdam, bereikbaarheid en ecologische verbetering IJmeer –
- Uitbouwen toppositie Rotterdamse haven door innovatie, universiteiten in de Randstad Versterken concurrentiepositie van de Randstad in noordwest Europa
Markermeer
transformatie en ontwikkelen havennetwerk
Source: author’s own
- Versterken en uitbouwen van Den Haag als internationale stad van recht,
vrede en veiligheid
9. Verbeteren van (inter)nationale verbindingen inrichten binnenstedelijke ruimte
11. Optimaal benutten en klimaatbestendig tussen de Randstad en andere
stedelijkewonen, werken en voorzieningen door
voor regio’s (weg en OV)
- transformeren
Source: Randstad 2040 Vision
Versterken positie van havens en luchthavens
16. 1/2 The Network City
Transportation Infrastructure
The Schiphol Hub
naal sterk is,
8. Benutten en versterken (inter)nationale topfuncties door middel van:
- Versterken en benutten van internationale, metropolitane kansen van
de regio Amsterdam
- Versterken hubfunctie van Schiphol mede in relatie met onderzoek naar
eventuele uitplaatsing naar Lelystad en Eindhoven
- Uitbouwen toppositie Rotterdamse haven door innovatie,
transformatie en ontwikkelen havennetwerk
- Versterken en uitbouwen van Den Haag als internationale stad van recht,
vrede en veiligheid
- Versterken nationale potenties Utrecht als draaischijf en kennisstad
- Versterken van de centrumfunctie van de greenports
0 10 20 30 km
- Versterking hoogwaardige economische clusters rond de zes
universiteiten in de Randstad
8. Benutten en versterken (inter)nationale topfuncties door middel van: 9. Verbeteren van (inter)nationale verbindingen tussen de Randstad en andere
Source: author’s own Source: Randstad 2040 Vision
stedelijke regio’s (weg en OV)
- Versterken en benutten van internationale, metropolitane kansen van
de regio Amsterdam
17. 1/3 Economic Networks
European Destinations from Schiphol, 2006
Figuur 2. Europese bestemmingen vanaf Schiphol, september 2005.
1-7
8-20
21-50
51-100
>100
Source: Gordijn H., H. A., Nabielek K., Van Der Veeken C. 2009. De Toekomst Van Schiphol.
18. 1/3 Economic Networks
European Airports Passenger Transportation, 2010
*1,000 rank airport
65,747 1 London Heathrow
58,075 2 Paris Charles de Gaulle
52,710 3 Frankfurt
49,864 4 Madrid
45,137 5 Amsterdam
35,954 6 Rome Fiumicino
34,568 7 Munich
31,348 8 London Gatwick 1 8 5
29,210 9 Barcelona 3
2 7
25,199 10 Paris Orly 10
6
4 9
Source: SCHIPHOL GROUP 2010. Facts & Figures 2010. [Accessed 15 September 2011].
,
19. 1/3 Economic Networks
European Airports Freight Transportation, 2010
1,000 rank airport
* tons
2,199 1 Frankfurt
2,177
2 Paris Charles de Gaulle
1,512
3 Amsterdam
1,473
4 London Heathrow
705
5 Luxembourg
663
6 Leipzig
644
7 Cologne
639 4 3
8 Liege
476 98 7 6
9 Bruxelles 4 1
422 2
10 Milan Malpensa
10
Source: SCHIPHOL GROUP 2010. Facts & Figures 2010. [Accessed 15 September 2011].
,
22. 1/3 Economic Networks
The Floral Aerotropolis
Los Angeles
Amsterdam
Quito
Existing
Emerging
Source: author’s own after Kasarda, 2011. Aerotropolis. The Way We’ll Live Next.
23. 1/3 Economic Networks
The Flower Aerotropolis
production auction house shipping
Source: author’s own Source: http://cheeseweb.eu/2011/02/ Source: David James Clelfold,
aalsmeer-flower-auction-netherlands/ www.airplane-pictures.net
24. 1/3 Economic Networks
The Flower Aerotropolis
Amsterdam
Schiphol
Aalsmeer
The Bollenstrek
Source: author’s own
25. 1/3 Economic Networks
Amsterdam
AMS
Zuidas AMS
Arena
AMS
Schiphol
Source: author’s own after Kasarda, 2011. Aerotropolis. The Way We’ll Live Next.
26. 1/3 Economic Networks
Amsterdam
multifunctional international business
arena business travel
Source: http://www.amsterdamarena.nl/
over_amsterdam_arena/en/ Source: xavibarca, 2010. Flickr account. Source: Tim de Groot, 2008. Flickr account.
29. 1/3 Economic Networks
Amsterdam
Airfield
From
rpo rtC ity
to Ai
Source: http://www.schiphol.nl/index_shg.html
30. 1/3 Economic Networks
Amsterdam
“Amsterdam Airport Schiphol is more than just an
airport. It’s actually a modern city with runways
designed around a vibrant city centre. That’s what
makes Amsterdam Airport Schiphol an AirportCity.
Amsterdam Airport Schiphol is a city where
everyone is welcome but where no-one lives.
It’s also a city that never sleeps.”
Schiphol Group, 2010. www. schiphol.nl
31. Nederland voorkomen.
.
1/4 Demography
Kaart 4: Ontwikkeling aantal huishoudens per gemeente 2: Bevolkingsontwikkeling per gemeente
Kaart
The Netherlands
Number of households, 2010-2025. Number of people, 2010-2025.
sharp decrease -10% or less
Groningen Groningen
decrease -10% to -2,5%
Friesland Friesland
stable -2,5% to 2,5%
Drenthe
increase 2,5% to 10% Drenthe
North
Holland
sharp increase 10% or more Holland
North
Flevoland Flevoland
Overijssel Overijssel
South Utrecht Gelderland South Utrecht Gelderland
Holland Holland
North-Brabant Germany North-Brabant Germany
Zeeland Zeeland
Limburg Limburg
Belgium Belgium
N N
0 20 40 60 km 0 20 40 60 km
Source:JONG, A., DUIN, C.,. 2011. Regionale bevolkings- en huishoudensprognose 2011–2040: sterke regionale contrasten.
32. 2 Conclusion
Scales
Haarlemmermeer
The Netherlands
Europe
33. 2 Conclusion
Layers landscape urbanisation economy population
Amsterdam growing
polder logistics hub
suburb population
Haarlemmermeer
The Netherlands
NW Delta Randstad logistics hub growing
NW wing int business population
Randstad
Low logistics hub growing
Europe
metropolitan
Countries int business population
area
34. 2 Conclusion
Scales and Layers
Why is this relevant?
35. 2 Conclusion
Scales and Layers
Why is this relevant?
Space
Use
Quality
36. 2 Conclusion
Trends
Urban Areas & Airport
~ 1950
Source: Gordijn H., H. A., Nabielek K., Van Der Veeken C. 2009.
De Toekomst Van Schiphol. Source: author’s own after cadastral maps
37. 2 Conclusion
Trends
Urban Areas & Airport
~ 1970
Source: Gordijn H., H. A., Nabielek K., Van Der Veeken C. 2009.
De Toekomst Van Schiphol. Source: author’s own after cadastral maps
38. 2 Conclusion
Trends
Urban Areas & Airport
~ 1990
Source: Gordijn H., H. A., Nabielek K., Van Der Veeken C. 2009.
De Toekomst Van Schiphol. Source: author’s own after cadastral maps
39. 2 Conclusion
Trends
Urban Areas & Airport
~ 2010
Source: Gordijn H., H. A., Nabielek K., Van Der Veeken C. 2009.
De Toekomst Van Schiphol. Source: author’s own after cadastral maps
40. 3 Problem statement
Haarlemmermeer
+
=10,000 people
Source: author’s own
41. 3 Problem statement
Conflicts
+
+25,000 people
A4 corridor
Source: author’s own noise contour
42. 4 Project Aim
The aim of this project is to create a spatial
planning strategy to restructure
Haarlemmermeer’s housing supply
in order to accommodate a
population growth of 25,000 people
between 2011 and 2025
while also keeping a balance between
urbanisation and landscape quality.
43. World destinations signpost. Schiphol Airport. About 1937
Nationaal Archief. Spaarnestad Photo
What are spatial
planning strategies to
tackle the problem?
44. 5 Research Questions Project Aim 4
Main Question
?
The aim of this project is to
How can the Haarlemmermeer create a spatial planning strategy
municipality respond to the to restructure Haarlemmermeer’s
housing demand housing supply
of 25,000 new inhabitants in order to accommodate a
over 15 years while also population growth of 25,000 people
keeping a balance between between 2011 and 2025
urbanisation and landscape? while also keeping a balance between
urbanisation and landscape quality.
45. 5 Research Questions Methodology 6
Sub-Questions Methods
? -
--+ -
? +-
+- +
- + - ++
What is the urbanisation potential interviews / planning documents
in the Haarlemmermeer review /Airea tool / field visit /
municipality? landscape mapping / literature study /
(airport restrictions, landscape quality, built area mapping
densification)
46. 5 Research Questions Methodology 6
Sub-Questions Methods
?
?
?
What is the housing demand in population growth review / interviews
terms of quantity, quality and facilities? with municipality representatives
47. 5 Research Questions Methodology 6
Sub-Questions Methods
?
?
?
?
What are building typologies specific mapping / inventorying / literature
to the Dutch polder landscape? review / expert interview
48. 5 Research Questions Methodology 6
Sub-Questions Methods
?
?
?
? ?
What are possible spatial strategies to SWOT analysis / diagnosis /
accommodate the housing demand? scenario development
49. 5 Research Questions Methodology 6
Sub-Questions Methods
?
?
?
?
? ?
How to link a globalization process theory review
with local development processes?