The document contains advice and insights from the CEO of an employee benefits company. It discusses the importance of honesty, keeping customers happy over investors, surrounding oneself with simplifiers rather than complicators, learning from mistakes, and finding driven people who will learn quickly. The overall message is that business success comes from hard work, honesty, putting customers first, and having the right people on your team.

1. FromourCEO
GlennElliott
Onbusiness
Oncommunications
Onemployeeengagement

2. “Yourgo-toplacewhenthinking
abouthowtopresent,howto
spinorcommunicatesomething
isjusttotellthetruth.It’s
amazinghowdisarmingtelling
thetruthis.”

3. “Sorryandthankyou-
twoofthemost
underusedwordsinthe
Englishlanguage.
Whyisthat?”

4. “Youcan’tjusttapefunontoa
dulljob.That’snotemployee
engagement.”

5. “Surroundyourselfwith
peoplewhoaresimplifiers,
notcomplicators.
What’sWar&Peaceabout?
It’saboutRussia.”

6. “Abigpartofmyjobis
sayingnotoideas.
Youalwaysruntheriskof
beingtheguywhosaidno
toTheBeatles-butthat’s
life.”

7. “Beashonestwithyourstaffas
youcan,asearlyasyoucan.
Everyonewillrespectyouforit.”

8. “Don’tworryabout
keepingtheinvestor
happy,worryabout
keepingthecustomer
happy.
Dothatandtheinvestor
looksafteritself.”

9. “Onthe14thofFebruary,
2012weterminatedallof
ourreselleragreements.It
wasourValentine’sday
presenttoourselves.
Wewerefinallyunshackled
fromthefraudofthe
insuranceandflexbenefits
industry.
Happydays!”

10. “Ifpeoplehatetheirboss,thinktheirproducts
stinkandhavenoideawhatdirectionthe
companyisgoingin,theneventheworld’sbest
employeebenefitservicewillnothelp.”

11. “Ifyourstaffaredisengaged,
yoursalarybillwillgoup
becauseyou’llhavetobribe
peoplewithmoneytostay
workingforyou.”

12. “Startinside.Ifyoudon’thavegreatpeople
wholovewhattheydoandare100%
committedtothecause,you’llneverbuild
greatproductsandservices.”

13. “InB2Byourbrandhasnothingtodowith
yourlogooryourfont.It’s100%aboutyour
people,abouttheirchoicesandtheiractions,
howtheytreatpeopleandhowtheybehavein
businesseveryday.”

14. “Findpeoplewhoare
driven,smartand
learnfast.Whatthey
don’tknowthey’llfind
outandlearn.
10yearsago,I
couldn’tevenspell
EmployeeBenefits.”

15. “Ifyou’renotmaking
mistakes,thenyou’renot
innovatingenough.
A50kscrewupisjust50kof
trainingaslongasyoulearn
fromit.”

16. “WhenwelaunchedCashbackinto
employeebenefitsin2006,itwas
revolutionary.
Firstourcompetitorsignoredit.
Thentheysaiditwasillegal.
Nowtheysaytheydoit
too-buttheydoit
poorlybecausethey
don’tunderstandthe
firstthingaboutit.
Alwaysleadyour
market, it’snofunto
follow.”

17. “Selltheemotion,
sellfromtheheart.
Theheartismuch
morepersuasive
thanthebrain.”

18. “Allofourmostintense
periodsofinnovationstarted
withusgettingabloody
nose.”

19. “Everyoneheremakes
mistakes.Imakemistakesall
thetime.
Don’tworryaboutit. Fix
them,learnfromthem,and
moveon.Mistakesmakeyou
better.”

20. “Thereisn’tasinglepersonI
knowthatissuccessfulwho
doesn’tworkincrediblyhard.
Ifyouwantit,youjusthaveto
putthehoursin.There’sno
magicwand,there’sno
shortcut.

21. “You’reatwork
foranawfullotof
yourlife.
Ifyoudon’tlove
it,leaveit!”