This document discusses how some YouTube creators are finding success by creating hijab and Muslim fashion tutorial videos for an underserved audience of Muslim women. Searching for hijab tutorials on YouTube yields nearly 250,000 results with top videos getting six figures in views. Two creators mentioned, Amenakin and Dina Tokio, have been able to gain over 100,000 subscribers and millions of views by uploading these types of tutorial and fashion content. The majority of views for these creators come from Western countries like the UK, US and Canada, showing there is a broad interest beyond just Muslim-majority regions. The lesson is that niche audiences don't have to be small, and some niches represent millions of people looking for tailored content