This document summarizes how the French government and media reacted to a scandal involving the undeclared presence of horse meat in beef products. It discusses how the French press objectively presented the facts without exaggerating the risks. It also describes how French media frequently used the word "scandal" when reporting on the story and how labels will now need to clearly state the ingredients of meat products. The document concludes by providing contact information for the workshop organizers and information about joining them on Facebook.

1. Departement of Media ,Communication and culture
Advertising and Public Relations Lab
Crisis Management Workshop
• Theopoulou Maria 41090050-mtheopoulou@gmail.com
• Soilemetzidou Irene 41090010-irini_nefo@hotmail.com
• Skrivanou alexandra 41090017-alexandra21991@hotmail.com
• Paspati Anna 41090094- annapaspati91@gmail.com
• Kapsali Chryssa 41090062-xrysakapsali@gmail.com
• Mylona Christina 41090113-xristinamylona@gmail.com

2. How the French government
reacted to the scandal…

3. Press

5. • Presentation of the facts objectively. No
difference from the information taken from
other newspapers.
• It’s main shaft is crisis’ evaluation focusing
France
• Having shown all data about the crisis, makes
clear that the danger is not caused from the
horse meat, but from the hormones that may
cause anemia to the human organism.

6. Labels

7. Labels..
High importance is given in order to write on product’s
labels the required information about their origin and
their ingredients. Names referring to horse meat:
• Viande de cheval non-signalée
• Viande faussement étiquetées bœuf

8. France 24

9. Reportage
• “La viande de cheval frauduleuse traque” The word deceitful (traque) gives a
dramatic tone but it’s still objective
• “Sandal alimentaire/ le scandal a la viande de cheval montre les failles d’un
systeme”  The word scandal is frequently used without the words meat or
horse, something that shows that words like scandal has been interwoven with the
horse meat.
Generally
• Titles with a simple description of the facts, without emotional context are frequently shown.
• Examples: - Horse meat, fraud in Comigel and Spaghnero

10. Our professors
• Betty Tsakarestou: “Assistant professor- Head
of Lab”
• Mania Xenou: “Professor CEO at reliant
communications”

11. Join us on facebook
• Theopoulou Maria http://www.facebook.com/theopoulou?fref=ts
• Soilemetzidou Irene http://www.facebook.com/airainaikonai?fref=ts
• Skrivanou alexandra http://www.facebook.com/alexaki.skrivanou
• Paspati Anna http://www.facebook.com/anna.paspati
• Kapsali Chryssa http://www.facebook.com/xrysa.kapsali?fref=ts
• Mylona Christina http://www.facebook.com/xristina.laiho?fref=ts