The document discusses Freello, an Italian patent technology that allows users to vote for their favorite players or content by making a phone call or sending an SMS. It collects user opinions and engagement data through televoting. Freello can be used for advertising, lead generation, and real-time analytics. It offers multiple login options and integrates with platforms like Facebook, Twitter, and Google. The technology respects user privacy and can be used for applications like mobile advertising, event management, and mobile payments.