The document discusses the challenges faced by Sri Sankara Matrimony in raising brand awareness and reducing the cost per profile for user registrations. By implementing targeted advertising strategies and incentivizing referrals, the cost per profile was reduced from 500 to 56 rupees, while also generating significant revenue. Freekall offers a platform for cost-effective ad placements and analytics, allowing brands to engage customers without requiring internet access.

1. Case Studies

2. Sri Sankara Matrimony
Challenges :
Lack of brand awareness among the TG
Industry leader has a cost per profile of 200 rupees they
were spending 500 rupees / profile
Freekall had to create a brand awareness and drive
registration among their TG

3. How we planned to tackle the problem
Play their 10 second audio spots to the target group of
Single’s between 23 to 35 (Single data available from FB
registration in freekall)
Follow up with SMS containing registration link
FB targeted campaign to the same TG with a motive of
register with SSM by giving a missed call to 08067915055
and get 40 mins of ad free talk time
For generic 23 to 35 – refer a friend who is looking to
marry and get 10 mins additional talk time for each friend
you refer

4. Results
 With a combination of branding ,
incentivizing and referring we
were able to bring down the Cost
per profile from 500 to 56 rupees
Analytics provided by Freekall ads
platform and Facebook are shown
in subsequent slides

5. Analytics

6. Facebook promotion done in Freekall page

7. Just Books clc
Targeted only Bangalore & Hyderabad and people from
age group 18 to 50
People who were played with jingle of Justbooks (Crafted
by us ) were followed up with a link to register
For thousand rupees spent they were able to get revenue
of 4500 rupees Plus a lot more leads
Analytics shown in subsequent slides

9. HOWDOESIT
WORK
be a

10. Lack of one-to-one engagement
Ineffective targeting
Diffused branding efforts
Difficult to measure campaign effectiveness

11. Allows you to Engage
your customers During
their Most Engaging
In-conversation
moments

12. Targetable
A Woman in her 20’s can
be made to listen to an
online fashion site
While the male smartphone
user can be effectively
targeted to listen to a
motorbike ad
Age, Gender & Location
Based Targeting Possible

13. Follow Up
Advertiser can send a follow
up SMS to the customers who
have listened to your ad
The SMS may contain the URL
Or the coupon code which can
be redeemed
Or both . All of the conversions
can be monitored live in the
portal

14. BACKED WITH ANALYTICS IN OUR PORTAL

15. KIND OF ANALYTICS WE PROVIDE

16. KIND OF ANALYTICS WE PROVIDE

17. About Us
Revolutionizing the way we make phone calls
Freekall allows you to call any mobile or landline for free, the
revolutionary part is it doesn't require Internet!
It also provides a unique platform to advertisers to reach out to their
customers in a highly engaging and targeted manner
Freekall Cloud Telephony Private Limited was founded in January
2014 and is based in the silicon valley of India – Bangalore

18. #2/3 , Thindlu Main Road
Kodigehalli , Bangalore - 64
974.203.0111 (M)
973.986.9204 (M)
facebook.com/freekall
www.freekall.in
ads@freekall.co