1) Monsanto hired a PR firm in a multi-million dollar campaign to promote its Posilac growth hormone and prevent negative media coverage of critics. It threatened to sue a news station that planned to air a critical story. 2) Fox News cancelled and postponed the station's story for over a year, replacing the reporters with an inexperienced one who produced a story with lies. This violated whistleblower laws and led to a lawsuit. 3) Analyzing alternative strategies found that airing the original story would have satisfied standards for successful internal relations by fostering trust, honesty, and job satisfaction, while cancellation damaged the organization's credibility.