Jeff Atwood argues that while forums are no longer popular, the discussions and communities they enable are still valuable. He believes forums can be improved by focusing on civil conversations, empowering moderation by regular users, and providing better tools for reading content and staying on topic. Atwood advocates for his forum software Discourse as a way to "fix" forums and make them "cool again" by addressing these issues. He invites readers to join the effort to revive forums at www.discourse.org.