This document summarizes a complimentary CLE event hosted by the ABA President's Diversity & Inclusion 360 Commission on August 6, 2016 in San Francisco. The event will feature a panel of Fortune 500 general counsel discussing the "Three Cs of Diversity & Inclusion: Commitment, Candor and Collaboration." The panelists will share their experiences and visions for advancing diversity and inclusion in the legal profession over the next ten years. Attendees will have the opportunity to directly engage with the panelists during a town hall discussion period. Registration is required for the free event.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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In this session, Demandbaseâs Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who donât adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
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In todayâs era of AI, personalization is more than just a trendâitâs a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your usersâkey factors for business success. However, relying solely on AI capabilities isnât enough. You need to anchor your approach in solid principles, understand your usersâ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
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TL;DR. These are the three themes that stood out to us over the course of last month.
1ïžâŁ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2ïžâŁ Instagramâs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3ïžâŁ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push âcollabsâ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. Iâll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatâs why itâs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant â our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youâll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheâll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youâll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youâll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerâs journey. By the end of the session, youâll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
âą Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
âą Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
âą Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
âą Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNETâs AI Content Controversy:
CNETâs use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) âAlternativeâ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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Fortune 500 Diversity & Inclusion Collaboration
1. COMPLIMENTARY CLE EVENT
SATURDAY, 6, 2016
10:00 AMâ11:30 AM
MOSCONE CENTER WEST
ROOM 2008
THE ABA PRESIDENTâS
DIVERSITY & INCLUSION
360 COMMISSION
PRESEN TS:
COMMITMENT,
CANDOR AND
COLLABORATION
FORTUNE 500
GENERAL COUNSEL
SHARING THE 3Cs OF
DIVERSITY & INCLUSION
PRESIDENTâS DIVERSITY & INCLUSION
360 COMMISSION ECONOMIC
CASE WORKING GROUP MEMBERS
EILEEN LETTS AND DAVID WOLFE
Co-Chairpersons of the Presidentâs Diversity &
Inclusion 360 Commission
WENDY SHIBA
Co-Chair
ALAN BRYAN
Co-Chair and Associate General Counsel of
Wal-Mart Stores, Inc.
HONORABLE DENNIS W. ARCHER
SYLVIA JAMES
MARK ROELLIG
KAREN ROBERTS
JOSEPH K. WEST
Advisor
KAREN CLANTON
Reporter
ABA STAFF
KATY ENGLEHART
Deputy Director
RACHEL PATRICK
Director
SHARRIS DAVIS
Program Assistant
For more information contact Sharris Davis,
Program Assistant for COREJ at
Sharris.Davis@americanbar.org Â
WENDY SHIBA, Chairperson of the CLE
Showcase Program and Co-Chairperson of
Economic Case Working Group of the Presi-
dentâs Diversity & Inclusion 360 Commission
EILEEN LETTS, Co-Chairperson of the Presi-
dentâs Diversity & Inclusion 360 Commission
Co-Managing Partner, Greene & Letts
DAVID WOLFE, Co-Chairperson of the Pres-
identâs Diversity & Inclusion 360 Commission,
Skoloff & Wolfe, P.C.
DENNIS W. ARCHER, Moderator
Chairman and CEO of Dennis W. Archer PLLC,
Chairman Emeritus of Dickinson Wright PLLC,
and Past President of American Bar Association
ART CHONG, Panelist
retired Executive VP, General Counsel & Secre-
tary of Broadcom Corporation
KIM RIVERA, Panelist
Chief Legal Officer & General Counsel
of Hewlet Packard Inc.
KAREN ROBERTS, Panelist
Executive VP & General Counsel of
Wal-Mart Stores, Inc.
MARK ROELLIG, Panelist
Executive VP & General Counsel of Massachu-
setts Mutual Life Insurance Company
2. Dear Colleague:
It is my pleasure to invite you to attend a dynam-ic
andinteractiveShowcasePanel,followedbyaTown
Hall, titled âThe Three Cs of Diversity & Inclusion:
Commitment, Candor and Collaboration,â which
will feature some of this nationâs leading Fortune
500 General Counsel. This CLE will occur Saturday,
August 6, 2016, from 10:00 AM â11:30 AM
at the Moscone Center West, Room 2800, 800
Howard St. in San Francisco.
This program is sponsored by the Presidentâs
Diversity & Inclusion 360 Commission and will
address how to best advance diversity and
inclusion over the next ten years. Confirmed
general counsel and panelists will share invaluable
insights, knowledge, experiences and personal
visions on the future of diversity and inclusion in
the legal profession. You will have an opportunity
to directly engage with the panel following their
presentation.
Please register today for this complimentary
program. It promises to be one of the ABAâs best
CLE programs and one not to be missed. Details
are included in this brochure.
I look forward to seeing you in San Francisco at
this one of a kind program.
Sincerely,
Paulette Brown
President,
American Bar Association
SCHEDULE OF PROGRAM
10:00 AM
PROGRAM CHAIRPERSON
»» Wendy Shiba, Co-Chairperson of the Economic
Case Working Group of the ABA Presidentâs
Diversity & Inclusion 360 Commission
10:05 AMâ10:10 AM
MODERATOR
»» Honorable Dennis W. Archer, Past President ABA
Introduction of ABA President Brown
10:10 AMâ10:20 AM
GUEST PRESENTERS
»» Eileen Letts and David Wolfe, Co-Chairs of the ABA
Presidentâs Diversity & Inclusion 360 Commission
10:20 AMâ11:05 AM
PANELISTS
»» Arthur Chong, retired Executive VP, General
Counsel & Secretary of Broadcom Corporation
»» Kim Rivera, Chief Legal Officer & General Counsel
of HP Inc
»» Karen Roberts, Executive VP & General Counsel of
Wal-Mart Stores Inc.
»» Mark Roellig, Executive VP & General Counsel of
Massachusetts Mutual Life Insurance Company
11:05 AMâ11: 25 AM
TOWN HALL DISCUSSION
»» Dennis W. Archer, Moderator
Questions directed to the panelists from
members of the audience
11:25 AMâ11:30 AM
WRAP-UP AND NEXT STEPS
»» Dennis W. Archer, Moderator
ISSUES AND REGISTRATION
INFORMATION
A key perspective that this dynamic program focuses on, is
how crucial general counsel are to moving the needle
forward on diversity and inclusion. As buyers of legal
services, corporations and other types of clients have
the greatest impact in increasing diversity in the legal
profession. We are pleased to feature some of the na-
tionâs leading general counsel discussing these cutting
edge issues of diversity:
»» What tools will help corporate law departments and
law firms benchmark their diversity demographics
and programs transparently and consistently?
One of the panelist will unveil the new ABA
Model Diversity Survey that was developed by the
Presidentâs Diversity & Inclusion 360 Commission.
This tool is designed to measure the effectiveness
of diversity and inclusion in corporations and law
firms.
»» How can corporations allocate their legal spend in
a way that benefits more diverse attorneys? The D&I
Commission submitted Resolution and Report #113
to the ABA House of Delegates for its approval in
August 2016. The resolution calls for a two-pronged
approach by urging law firms to focus on their
diversity and inclusion practices in a meaningful
way, and clients to use their purchasing power
to increase economic opportunities for diverse
attorneys.
You will not want to miss the lively discussion of these
critical issues with some of the most progressive and
outstanding general counsel and our interactive guests
in the audience.
TWO STEP REGISTRATION PROCESS:
Complimentary CLE
»» Register with the ABA D&I 360 Commission by
visiting the Commissionâs website
http://shop.americanbar.org/ebus/ABAEvents
Calendar/EventDetails.aspx?productId=252081894
»» Register with the ABA Meetings & Travel site
ambar.org/annual
»» Contact Sharris Davis for assistance and additional
information at 312/988-5409 or
sharris.davis@americanbar.org