1. Formal Proposal

2.  Title: ‘Cake Glorious Cake’
 Topic: Cake
 Type: Mixed- the documentary will contain a combination of:
interviews, narration and archive footage.
 Style: It will be an informal documentary due to the light-
hearted topic of cakes.
 Channel & Scheduling: BBC3 at 19:30 and will be
featured as a ‘pre-echo’ of ‘The Great British Bake Off’ on
BBC2.
 Target Audience: 16-34 year old women.
 Narrative Structure: it will have a closed narrative
structure, it will be single stranded and will have a non-linear

3. Research
Primary
 Possible Interviews: Industry
professionals & Various
Cake shop
owners/bakers), Vox
Pop’s, Super Markets
(Morrisons/ASDA), Wedding
Fair Cake stands, Buyers/
students/ People who can’t
have cake e.g.
Diabetic’s, Celiac’s and Food
Technology teachers.
 Cut aways: cakes being
made, different types of
cakes, cake shops, people
eating cakes and people
buying cakes.
Secondary
 YouTube Clips
 Google: History/ background
of cakes.
 News Articles
 Music

4. Outline of content
 The History of cakes
 Trends: Afternoon tea, Fashion cakes and Cupcakes
 Interviews with: Industry professionals (Mary Berry, Jane
Asher, Paul Hollywood & Various Cake shop
owners/bakers), Buyers, Vox Pop’s, Super Market
(Morrisons/ASDA), and Food Technology teachers.
 What does your cake say about you?
 What celebrations involve cake?
 Cake baking courses- becoming a professional
 The culture and tradition behind different types of cakes.
 ‘Let them eat cake’- Marie Antoinette

5. Outline of content
Archive Material
 History/ background of cakes, news articles, video
clips: YouTube/ TV shows e.g. Cake Boss, Great
British Bake Off, Come Dine With Me, Friends, Skoda
Fabia Advert (Cake Car).
Music
 Eileen Barton- If I Knew You Were Coming...
 Pat a Cake
 Food Glorious Food (Instrumental)
Actuality Footage
 Cakes being made, different types of cakes, cake
shops, people eating cakes and people buying cakes.

6. Resource Requirements
 SLR Camera
 Computer
 Adobe PremierePro CS6, Audition and
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Photoshop
HD Video Camera & SD Memory Card
Voice Recorder
Microphones
Lights
Recording Studio
Tripod