The document summarizes a new certification program in Big Data and Data Analytics (Marketing Specialization) offered jointly by the University of California, Riverside and FORE School of Management in Delhi, India. The 15-credit program consists of five courses covering topics like customer relationship management analytics, marketing analytics, and data mining. The first four courses will be taught in India over 12 weeks, while the capstone project course will be taught in California over 2 weeks. Students who complete the program will receive a joint certificate from both institutions and will be eligible to enroll in UCR's 9-month postgraduate diploma program without the GMAT requirement. The program aims to teach professionals analytical and predictive modeling skills to boost business performance using techniques

1. FORE School & University of California offers Marketing Specialization In Big
Data Analytics.
Universityof California,Riverside and premiere business school of Delhi, FORE School of Management
has joined hands to offer a certification program on Data Analytics and Big Data - Marketing
Specialization.The programfocusesontechniquesof predictiveanalytics and business intelligence and
is unique in many aspects. The program is completely lab-oriented and every analytical model has an
accompanying project, where participants work on live data from Industry and not ‘Case Study’
conditioned data, offering challenges in the process of knowledge discovery like: predicting future
demandfora product underuncertainconditions, evaluate customer loyalty, customer life time value
and customer acquisitions.
Accordingto Prof. Asif Zameer, Program Faculty, “The program has been made conceptually simple so
that professionals across verticals and
irrespective of their academic
background – science, mathematics,
arts or commerce; can easily engage
and get tremendous insights into
customer behavior and market
characteristics to boost top line and
bottom line in their respective work
places,beyond conventional Business
Intel.”
Big Data technology and services
market in India will witness a
compounded annual growth rate (CAGR) of 36.3% for the period of 2012–2017 to reach $191 mn from
$40.7 million in CY12, according to senior analyst, IDC India Consulting and Insights Team. Gartner
predicts that the expansion of the information economy will produce 4.4 mn tech jobs globally. This
growthwill be intensified byamultipliereffect:EachIT jobcreatedbybig data will generatethree more
non-IT positions and due to limited number of data experts, only one-third of the demand will be
fulfilled.
“Complexitiesof businesswill call forproactive measures.Anticipatingchange before it happens and as
it happenswill be businesscritical factor. Skill sets in Big Data & Analytics shall help organization meet
this challenge hence organizations are aligning people, tools and other resources to deliver results.
Today large companiesandspecificsectorsmaybe investinginSMAC (Social Media, Mobility, Analytics
& Cloud) butwithcloudinfrastructure beingscalable andSaaSmodels(Software-as-a-service) available,
MSMEs too are catchingup fast. In order to sustain in this disruptive environment one has to move on
frompredictive analyticsandmarketingstrategiestopersuasive marketingcampaigns which is possible
withdeepunderstandingof the customer’sbehaviorpatternandatthe same time having a competitive
edge overproductofferings”mentioned Dr. Jitendra K Das, Director & Program Faculty, FORE School of
Management, New Delhi.
“The demand in skills and the complexity of analytics is growing manifold. For example, when a
particulare-Retail company’sanalyticsteamdiscovers thatsize 8 AdidasRedshoesor the black iPhone 6

2. is out of stock in rival’s website; it can tweak its discount scheme on the same shoe or phone
immediately and save some money. Actionable insight is critical to successful client delivery and
top/bottom-line”, explained,George Mitra, thought leader and CEO of a leading financial advisory and
wealth management company.
The Certificate in Big Data and Data Analytics is a 15 credit program with five required courses -
CustomerRelationship Management Analytics; Marketing Analytics; Introductory Business Statistics &
Statistical Modeling; Data mining and Data Analytics; Capstone Project. The first four courses will be
deliveredinIndia at FORE over a 12-week period. The 5th course will be delivered in over a two-week
period,atthe Universityof California, Riverside, campus.All participants completing the full 150 hours
will be awarded a joint certificate in Big Data and Data Analytics (Marketing Specialization) from
University of California, Riverside Extension and FORE School of Management and also automatically
become eligibleto directadmission toUCR’s9-months Post Graduate Diploma in Management (PGDM)
program. GMAT scoresnot requiredhowever participantshave toqualifyinEnglishlanguage by passing
TOEFL examination.AfterpassingPGDM,studentscanapplyfor regular jobsinUSA and workthere for a
periodof one year on Student Visa.Eligibility for this program is a minimum Bachelor degree. Program
commences on 23rd November (Monday), 2015 and Last date for application is 17th November, 2015.
For the past three decades FORE has successfully created a niche in the management education and is
consistently ranked among the top B Schools of the country including CRISIL with a rating of A***, the
highest for educational institute providing post graduate studies. It has also been a preferred
destination for the corporate for MDPs and recruitments. More than 120 companies across verticals
visited FORE campus this year for placements.