The document contains the results of a survey conducted to analyze readers of a potential football magazine. 10 questions were asked to 15 people with interest in football. The results show that the target audience is primarily male aged 17-19 who prefer weekly magazines. Readers are most interested in feature articles and interviews about Champions League, La Liga, Barcelona, and Real Madrid. Pricing should be between 150-400 Rs. While most readers only buy football magazines, others also enjoy music, science, and fashion magazines.

1. Football magazine
Questionnaires
Analysis

2. Below are the questions I have used to make the
analysis:
(These questions were asked to the people who had at least some what interest in
football)
• 1. Are you male or female?
Male [ ] Female [ ]
• 2. How old are you?
.........................
• 3. How often do you buy a football magazine?
Weekly [ ] Fortnightly [ ] Monthly [ ]
Never [ ]
• 4. What type of articles do you like to read the
most?
Interviews [ ] Features (such as ‘Best
Ever…’) [ ] Match Reports [ ]
Other [ ] None [ ]
• 5. How much would you pay for a football
magazine?
Rs/-150 [ ] Rs/-200 [ ] Rs/-300 [ ]
Rs/-400 [ ] Rs/-500 or more [ ]
• 6. Do you have an interest in football outside
of the Premier League?
Yes [ ] No [ ]
• 7. If yes, what league(s) do you have an
interest in?
Bundesliga [ ]
UEFA Champions League [ ] La Liga [ ]
Other, please specify
…………………………………………………….
• 8. Who do you support?
……………………………………………………………………
………………….
• 9. Do you buy any non-football related
magazines?
Yes [ ] No [ ]
• 10. If yes, what type of magazines do you
buy? …………………………………………………………………
…………………….

3. I have asked these questions to up to 15 people
and got these results. (Results are shown in percentage form)
• 1. Are you male or female?
Male [ ] Female [ ]
• 90% answered Male
10% answered Female
By these results we can conclude that not
a lot of females are interested in football
Magazines or in general ‘Football’ by it self.
So mostly our audience would consist of
‘Male’ gender.

4. • 2. How old are you?
.........................
• 36% 17 years old
45% 18 years old
18% 19 years old
By these results we can figure out the age
Group of our main target audience.
That will be 17 – and above.

5. • 3. How often do you buy a football magazine?
Weekly [ ] Fortnightly [ ] Monthly [ ] Never [ ]
- 36% answered weekly.
18% answered monthly.
46% answered never.
By these results we can have a bit of understanding about what service
the audience mostly prefer. And in this case looking at the results we
can see that people who actually buy Football magazines like the
‘Weekly’ service mostly.So by knowing this we can work to
provide the customer a better ‘Weekly’ service.

6. • 4. What type of articles do you like to read the most?
Interviews [ ] Features (such as ‘Best Ever…’) [ ]
Match Reports [ ] Other [ ] None [ ]
- 45% chose features only.
- 45% chose interviews only.
- 10 % chose both features and match reports.
By these results we should we can get to know that
The audience wants more articles that includes ‘Features
And interviews’.The audience also wants match reports
But not whole lot of it.
So the makers of this magazine should work hard to provide
The audience with the content that they want.

7. • 5. How much would you pay for a football magazine?
Rs/-150 [ ] Rs/-200 [ ] Rs/-300 [ ] Rs/-400 [ ]
Rs/-500 or more [ ]
- 27% answered Rs/-150.
- 18% answered Rs/-200.
- 27% answered Rs/-300.
- 18% answered Rs/-400.
- 9% answered Rs/-500 or more.
By looking at these answers our magazine should have a price
Tag from 150 to 400 Rs and shouldn’t exceed this limit.

8. • 6. Do you have an interest in football outside of the Premier
League?
Yes [ ] No [ ]
- 100% answered yes.
By looking at this result we now know that we shouldn’t
Post content just related to the Premier league in our
Football magazine.

9. • 7. If yes, what league(s) do you have an interest in?
Bundesliga [ ] UEFA Champions League [ ] La Liga [ ]
Other, please specify
…………………………………………………………………………….
- 9% answered La liga league only.
- 72% answered both Champions league and La liga
league.
- 9% answered Bundesliga league,Champions league and
La liga league.
By looking at these answers we understand that our
magazine should definitely include articles
and content related to the ‘Champions league’ and the
‘La Liga league’.
And also a satisfactory amount of content related to the
‘Bundesliga’ league.

10. • 8. Who do you support?
……………………………………………………………………………………….
- 9% answered Arsenal.
- 27% answered Real Madrid.
- 63% answered Barcelona.
By looking at these answers we should know that most
Of the audience of our magazine wants to see articles
And content related to both ‘Barcelona’ and
‘Real Madrid’ and a significant amount of content
related to ‘Arsenal’ also.

11. • 9. Do you buy any non-football related
magazines?
Yes [ ] No [ ]
- 54% answered ‘No’
- 46% answered ‘Yes’
By looking at these results we can see that the
Majority of the people who buy football
magazines are not interested in any other type
of magazine.
But there are also a lot of people who buy
other Magazines also.

12. • If yes, what type of magazines do you buy?
• ………………………………………………………………….
- 16% wrote ‘Music’
- 33% wrote ‘Science’ related magazines.
- 50% wrote both ‘Science’ and ‘Fashion’
related.
From this result we can have a general idea about what
Type of advertisement we should do in our magazine.
i.e stuff related to ‘Music’,‘Science’ and/or ‘Fashion’