This document is a student's discursive essay on the commercialization of football (soccer). It discusses how advertising has become a major part of modern football through sponsorships, branding, and stadium advertisements. The essay argues that while advertising funds the sport, it can detract from the culture and history of the game and turn football clubs and stadiums into commercial brands rather than community institutions. It notes the irony of historic trophies and locations being renamed for corporate sponsors rather than their original meanings.

1. Football Discursive Essay
Higher Folio – Discursive Essay– Jamie Smith
The sport with the Midas touch
Will football one day be played with balls made from gold? At its current rate, anything could happen, but it would have to have a few brand logos
stapled to it first.
Advertising is a huge part of today's society and today, we are engulfed by a cosmetic world of advertising, playing with our opinions like a child with
their toys on Christmas; they can make us think how they want us to think. Now this world has taken over the Beautiful Game too and it's going full
speed to the centre of it. In stadiums, advertising boards surround the pitch, using bright animations to get crowd's attention; while on TV screens,
companies have huge sponsorships with the major competitions like major bank Barclays partnership with England's Premier League that lasted fifteen
years up until the current season. Naming rights, like the Emirates F.A Cup, a historic 100–year–old trophy, now named after an Asian airline company
create this image of history being taken over by commercialism, a metaphor for the new football.
Stadiums to Parks; Arenas to Lanes; Coliseums to Fields. A football team is associated with their home. It's where the fans pile in week in week out,
friends and families alike. It's where they live their Saturday afternoons and where they worship their heroes on the pitch. It's a social hub and a
sanctuary. But where is the Kia nightclub or the Betfred Mosque. With almost half the stadiums in the
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2. Discursive essay
Discursive essay (1): a balanced argument
Key success factors being able to construct an argument
being able to link points together in a logical sequence
using appropriate discourse markers to connect, contrast, and balance points
ANALYSING A MODEL TEXT
Text–messaging is an important ifI– advance in communication – or is it?
a You have been asked to write the following essay:
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. . :–".. /7.– .: ...; .:–:
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'Just think of it as if you 're reading a long text–message:
Text–messaging is an important advance in communication – or is it?
With a partner, discuss three reasons you think text messaging represents an important advance in communication and three reasons why it...show more
content...
3 To sum up, although text messages are a cheap and useful way of communicating, they have arguably led to young people being less able to express

3. themselves correctly in writing. On balance, I believe that text messaging does not represent an advance in communication.
~MultiROM
WRITING
Introductions and conclusions
In an essay it is important that the introduction engages the reader 's attention. It should introduce the topic, but should not include the specific points
that you are going to mention in the body of the text.
A good introductory paragraph describes the present situation and gives supporting evidence. It should refer to the statement or question you have been
asked to discuss.
This can often be done in the form of a question to the reader which the subsequent paragraphs should answer.
The conclusion should briefly sum up the arguments you have made, and can include your personal opinion.
The opinion you express should follow logically from the arguments you have presented.
USEFUL LANGUAGE
d Complete the missing words. Some (but not all) are in the model essay.
Expressing the main points in an argument
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texting allows us to
1 The greatest b is that communicate instantly
2 First and most im '_ with other people.
EJ
3 One ""d
of texting
people to use texts as an excuse to get out of
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4. The Power of Language Essay examples
The Power of Language Language plays an important role in communication by bringing people together and enriching their relationships.
Language can also alienate those who do not speak it properly, or at all, from those who do. The essays, Mother Tongue, by Amy Tan, best known
for her book, The Joy Luck Club, and Se Habla Espanol, by Tanya Barrientos, delve into the many powers that language holds. These essays reflect
how by not speaking a language in proper form and by not speaking a language at all, affects the lives of the subjects of the stories. People who can
speak a certain language, but only in 'broken' form, are generally looked down upon by native language speakers. In her writing, Mother Tongue, Amy
Tan writes about her...show more content...
However, many Hispanic families were and in some cases, still are viewed as lower–class citizens. According to Barrientos, "To me, speaking Spanish
translated into being poor. It meant waiting tables and cleaning hotel rooms. It meant being left off the cheerleading squad and receiving a
condescending smile from the guidance counselor when you said you planned on becoming a lawyer or a doctor" (561). They are not respected in
a lot of communities, they live dirty, and they have bad jobs. These stereotypes are reasons why Barrientos did not want to be called Mexican and
never wanted to learn Spanish. If diversity had been celebrated when Barrientos was a child, as it is celebrated and honored now, she would have
grown up speaking Spanish and being proud of her heritage. Children are very impressionable and tend to take on others' opinions as their own, but as
they grow older, they develop a greater understanding and perspective of the way things are and the way they should be. As adults, both Tan and
Barrientos learned to accept and embrace the languages that previously embarrassed them. Barrientos immersed herself in her Mexican heritage and
enrolled in many Spanish classes. With each enrollment, she faced yet another stereotype that came with being of Mexican ethnicity; her instructors
thought she should already know Spanish since she was Latina. Barrientos is now determined to learn her native language. Tan has learned to love the
way in
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5. My Personal Identity Essay
A person's identity is shaped by many different aspects. Family, culture, friends, personal interests and surrounding environments are all factors that
tend to help shape a person's identity. Some factors may have more of an influence than others and some may not have any influence at all. As a
person grows up in a family, they are influenced by many aspects of their life. Family and culture may influence a person's sense of responsibilities,
ethics and morals, tastes in music, humor and sports, and many other aspects of life. Friends and surrounding environments may influence a person's
taste in clothing, music, speech, and social activities. Personal interests are what truly set individuals apart. An individual is not a puppet...show more
content...
Society has had a limited impact on my lifestyle, mostly because I despise trends. The largest trends I despise are rap and hip–hop and the clothing,
attitudes, and type of speech that that type of 'music' is breeding. I chose to steer away from that crowd, but it may also be because I live my life
off of adrenaline. My high on life is the energy I have when I get my blood pumping, my heart pounding, and my adrenaline raging. Most aspects
of my individuality reflect that very well. I love hard, aggressive music, and also guns, but my passion in life is extreme sports, whether it be on a
dirt bike, a bmx bike, a snowmobile, or a snowboard. I have a strong set of morals and ethics that I have partly adopted from my parents, but some
are also partly my own. My morals mostly consist of karma (being kind, caring, helpful, truthful, and considerate to others), not littering (especially in
nature), respecting nature, keeping a clean and welcoming home, success that is measured with happiness and not possessions, and having strong
family ties. I feel that I am very strongly rounded individual who is going to go far in life. Many people would agree with that, although some people
just think that I am an absolutely crazy person who has a death wish and will not go anywhere but to the hospital or the morgue. Educational
experiences also tend to influence a person's identity. I have not had too many educational
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6. The Power of Storytelling Essay examples
Story telling is a uniquely human attribute. It is an imaginative process between the composer and responder that invites us, as the audience to engage
vicariously with the experience of others. Stories or narratives have been shared in all culture as a mean of education, entertainment and also to notify
the audience of the values and belief systems of our culture. The texts of 'Through the tunnel' and 'Green tomatoes at the Whistlestop Cafe'
conspicuously highlight the ability of storytelling to empower the individual and outline storytelling as a device to inform us of values and people's
transmission is able to transcend time. The power of storytelling can create connections between people and allow individuals to find their inner...show
more content...
Even though, jerry wants to be accepted and in control of his life, the harsh reality is Jerry's identity wants to be with his mother. Further throughout
the story the tunnel is shown as the symbol of the story; letting the reader know that Jerry senses that it is the door to his identity. Additionally, the
chronological structure is effective throughout the story in showing the process of growing up and an insight into Jerry's transformation. Moreover,
the 3rd person omniscient narrator and formal register presents the character of Jerry and his mother in a distanced way and without a biased
perspective. This suggests the sense of detachment and alienation that Jerry is starting to feel from his mother as he is growing up and wanting to
make his own choices. The story is firstly introduced with a description of the mother carrying a bright striped purse. It was this and other uses of
describing Jerry's surroundings with the use of bright colours symbolising jerry's childish world and thoughts. In addition, the thought of jerry's
childish thoughts shows his struggle to establish his own identity. The author writes that Jerry goes swimming "over a region where rocks lay like
discoloured monsters under the surface". The simile shows that even though Jerry wants to be independent and swim alone in the bay, he's terrified of
being alone in the water and not seeing his mother again. Briefly, Jerry learns that you cannot
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