This document discusses how to scale up small farms and local food production through the use of software called Food Value. It notes that 60% of the world's food comes from small farms yet distribution is often inefficient. Food Value aims to create "food groups" rather than "food chains" to better connect producers and consumers. The software would help farmers sell to local markets and make the transition to more sustainable practices. It would also ease the burden on restaurants and shops of sourcing locally. The document outlines Food Value's goals of becoming freely available worldwide, measuring its impact, and creating a movement of cooperating food groups to further develop and support the software.

1. How to scale up Food Value
and
why it is so necessary
April 19 2018
Marieke Karssen, founder

2. This is an ant’s farm

3. This too

4. This is my farm

5. This is a human farm

6. This too

7. This is how food is distributed

8. Because this is how we think the
problem looks like

9. While in reality 60% of the world’s
food comes from small scale farms

10. And that could be the case here too

11. The biggest question is not why,
but how

12. Let’s focus on the market side of
the issue

13. Farmers experience difficulties changing
towards a more ecological way of
farming, because they fear to enter a
world of polycultures, communication
(help), and far too much bookkeeping.

14. Catering companies and
restaurants find it a burden to buy
locally, because they are far too
busy for it.

15. Shops find it a burden to buy locally
because the supply is not constant
enough.

16. And consumers love outstanding
quality, great service, and a sense of
community and belonging, but
engaging them is work.

17. So, how?
By creating food groups in stead of
food chains and adding Food Value
in the mix

18. En natuurlijk zo

21. The project
The team
Dit project wordt mogelijk gemaakt door het Europees Landbouwfonds voor Plattelandsontwikkeling: Europa investeert in zijn platteland
De POP3 subsidy partners

22. The primary market in which Food Value operates
• Existing food groups /cooperations looking for new software
• Starting groups looking for new software
• Local and regional governments looking for ways to stimulate
innovation in rural areas
• Customers looking for local sustainable produce
• Farmers wanting to experiment with new revenue models

23. Wie is de consument?

24. Food Value is software that helps
to solve real life issues for both
cities and the land surrounding it

25. Food Value will become a
movement of cooperating food
groups working together to make
the software as accessible and
powerfull as possible

26. Food Value will become a center of
knowledge
Measuring impact will be a push on the
button

27. The question is not why, but
how to grow

28. The first necessity is a legal
structure and a team

29. So that version II can be launched
on a global scale

30. The value generated in 2020

31. Food Value is free for all and can
Be used all over the world by local
food groups

32. For small groups this is sufficient

33. Larger groups will need add ons or
want hosting & support

34. The more groups are using it,
The more hectares of land will
change their destination

35. The more groups are using it
The healthier people will eat

36. And measuring real, accurate
impact data… will be a breeze

37. We are ready to evolve. Are you?