8. • Food, tourism and tourists
美食、旅遊業與旅客
• Commercial opportunities: food as a tourism product
商業機會:當美食做為一種旅遊產品
• The marketing of food to tourists
美食對旅客的市場行銷
• Food tourism as an instrument of destination and general development
以美食旅遊做為旅遊目的地手段及全面性發展
• Implications for practitioners
給業者的意涵