2. Branding
How does the brand make them different and unique?
By having their logo placed on their merchandise, album covers and in music videos
the logo is easily associated with the band, no other band has one like it. The unusual
shape of the letters makes it instantly recognisable to the Foo Fighters. By following the
same layout style and colours the brand of the band is created. It also relates to genre
conventions of rock as it is black and white. It is used across all texts for the band, this
way the audience recognise it.
Same colours
red, white and black
CD with FF logo
FF logo FF tattoo Magazine advert