2. • David Buckingham explains that some audiences are not as deliberate or active in
their consumption
He believes it’s essential to situate young people’s media use within the context or
their other social activities and experiences due to the fact that many young people
are using the media as a wallpaper: A wall of noise to fill up ‘down time’ or just to
pass the time due to boredom. That many of their interactions with the media are
not contrived, committed or concentrated but fleeting, visceral and meaningless.
By keeping this in mind it brings up 2 types of audiences…
3. FOCUSED AUDIENCE
ITS WHERE THE AUDIENCE DELIBERATELY CHOOSE A MUSIC VIDEO TO WATCH AND
CAREFULLY LOOK AT THE CONTENTS.
• Therefore we need the video for the Focused Audiences to have a strong
narrative, clever use of effects and editing , detail and use of symbols for meaning .
4. AMBIENT AUDIENCE
ITS WHERE THE AUDIENCE THAT WILL HAVE THE VIDEO ON IN THE BACKGROUND
AND WILL TAKE IN THE CONTENT WITH GLANCES.
• The music videos needs to have quick editing, strong performance, multiple
costumes and location and a simple narrative.
5. ACCOMODATING FOR THE 2
AUDIENCES
My plans to help accommodate for these 2 different types of audiences. Is to cater
for both types of audience, focused and ambient so that you can help promote the
video to the fullest.
A way to do this is to mix different ways with a mixtures of things to help cater the
focused and cater for the ambient, such as;
• Having a moderate narrative, not to simple or complex
• Clear, quick editing techniques, nothing to complex
• Multiple costumes and location changes so all types of viewers can be
entertained.
• Show artist throughout the music video
