John Fluevog is a renowned Canadian shoe designer who opened a small museum in Calgary to showcase his work. In the early 1990s, Madonna wore a pair of Fluevog's platform shoes in her film Truth or Dare, which brought Fluevog significant publicity. The new museum will feature a rotating gallery of Fluevog's past designs, a community space, and area for local artists. Fluevog started his company in the 1970s and has remained independent by avoiding outside investors and financing to maintain control over his brand.