Garrett Flower and his business partner Rob Kramer started their bakery business Krust Bakery in 2012 with their own savings after banks would not lend them money due to the economic crash. They have since expanded to 10 employees and opened a store in Dublin. Flower notes they have had to work long hours on weekends to expand their product range and market new items like cronuts and pretzel doughnuts to continue winning over customers and creditors. Flower remains confident that as they offer new bakery items and the market continues improving, their business will blossom further. He advises other entrepreneurs to surround themselves with people who have experience in areas the entrepreneurs want to succeed in.

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Flower’s bakery chain is blossoming
21 May 2014
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Colehill entrepreneur Garett Flower knows what it’s like to earn a Krust, quite literally.
Colehill entrepreneur Garett Flower knows what it’s like to earn a Krust, quite literally.
The 25-year-old has spent the past two years and more trying to carve out a name for himself in the retail
sector.
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2. 8/12/2016 Flower’s bakery chain is blossoming ­ Longford Leader
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Together with business partner and close friend Rob Kramer, the pair believe they are on the cusp of doing
just that courtesy of their self styled Krust Bakery creation.
Set up in 2012, the business has steadily grown to its present day 10 strong workforce, some of whom
now work in Krust’s newly opened store in the heart of Dublin.
“When I met Rob, he was selling mini pastries,” said Garett, who initially met his future business partner
while enrolled at Dublin Business School.
“We joined forces and met a few buyers from the likes of Tesco and Dunnes Stores and realised there was
an opening in the market for speciality breads.”
Like many up and coming, but untried investors, Garret and Rob found it tough securing much needed
๸nance.
The economic crash of September 2008 meant banks simply could not lend given their exposure to
Ireland’s property bubble.
It left both men facing a tricky decision - either pursue their dreams and work for themselves or start
looking for jobs.
In the end it was the former, a choice which is only now starting to pay off.
“We used our own savings in the beginning, then as we were expanding we were able to work with our
bank, Bank of Ireland to secure credit to expand nationwide,” said the son of Reina and William Flower.
But it’s not been all plain sailing. Long hours and weekends for that matter have been sacri๸ced in a bid to
win over their critics, and more importantly their creditors.
They have continually broadened Krust’s appeal by consistently marketing new and appetising product
ranges.
Examples include the ‘Cronut’, a cross between a croissant and doughnut together with a newly released
pretzel doughnut.
“The market is improving and thankfully people are willing to try new things,” said Garret.
“I feel that we offer this alternative on a consistent basis to our customers.”
His con๸dence is refreshing and he has some words of advice for others who are perhaps contemplating
taking the entrepreneurial plunge.
“My advice would be to surround yourself with people who have experienced where you want to be
because before you know it, you will become that person.”

3. 8/12/2016 Flower’s bakery chain is blossoming ­ Longford Leader
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That, coming from an ambitious bakery chain owner, is food for thought indeed.