IT Jam 2010 talk by Michael Bessolov, Director of Technology, Magento Inc

2. Flexibility vs. Conformity Lessons learned in Open Source Michael Bessolov, Director of Technology, Magento Inc.

3. What is that about? History and experience Open source and money Technology and standards Processes and people

4. History of Growth 2006 – Just a Dream 2007 – Big Bang Beta 2008 – Big Bang 1.0! 2009 – Go Enterprise 2010 – Mobilize 2011 – …

6. 60,000+ merchants on Magento all over the globe

7. $25 Billion in transactions, yearly processed through Magento stores

9. Magento Products 3 editions (Community, Professional, Enterprise) Magento BridgeConnect Magento Payment Bridge Magento Mobile

10. Magento Family 2 people in 2001 18 employees in 2006 180 employees in 2010

11. Magento in Ukraine 5 remote employees in 2006 1 office and 15 employees in 2007 25 employees in 2008 2 offices and 50 employees in 2009 130 employees and growing in 2010

12. Magento Partners 9 hosting partners 18 industry partners Strategic partnership with 100+ solution partners in 35 countries Some partners havedevelopment offices in Ukraine

13. Success Stories Students start in garage Users love their product Customers pay them money CEO’s run the fun What is kept off-screen?

14. Cooking Recipes Process and Quality Robust Technology Qualified Team Penny Bank Is anything missing ?

15. Product Quality ISO 9126 Software engineering – Product Quality: Functionality Reliability Usability Efficiency Maintainability Portability

16. Development Process Waterfall, Spiral, Iterative, Incremental … RUP, MSF … XP, Scrum, DSDM, FDD, Kanban … MSF for Agile, AUP, OpenUP, EssUP … CMMI, ISO 9000, ISO 15504 ISO 12207 (23 processes, 95 activities, 325 tasks and 224 outcomes)

17. Let’s live in garage! The Idea over all Non-stop work Release-release-release Take it back, please! Work for food ?

18. John Doe

19. Why and What For ? 4 years development on osCommerce PHP 4- (or PHP 3+?) WTF is OOP ?! Spaghetti Modularity Growth Community

20. Preamble One more backend Architect cocktail Why do you make it so long ? WTF is that ?!

21. Keep Off! Internal need The team Alfa Relax What’s next ?

22. How would we know? Visionary on business side Back to 2006: Clients and projects Blog and audience Name and experience

23. Afraid of open source? Internal, commercial or open source? Founded 2001 Increasing Revenues Every Year Profitable Every Year Magento Family

24. Alpha, Beta, … Continue work on beta Burn your boats Lodge the users

25. Had not Software product development Project management International products

26. Did have Will to win Team credit PO confidence

27. Process Prioritized backlog Fixed release date Fixed feature set Ready, steady, go!

28. Problems Do, demo, throw away, redo Put the meat on the bones I do it, you do it, they do it… Polish and finish You told me!

29. Aha! Manpower Time Framework

30. Just push on it! Switch back and forth Don’t wait! Iterate through features

31. Accommodate Requirements and specifications Unit testing Architecture and development guidelines Read the code!

32. Hate to death Small design changes It’s just design! UI mock Reveal it not!

33. Dark at the end of the tunnel Communicate it up Reprioritize Argue

34. Need indeed? Unit tests Requirements Architecture Performance

35. Nice to have? Flexibility I18n, l10n Features UI

36. Back to 2007 Reconcile Don’t stop Feelings Don’t move the date Just living here

37. Relax Let’s do it right 1 year vs. 6 months They love this word Just do it!

38. Let’s make it right? All hands on Extend the team

39. Let’s make it right! Extend the team in advance Break in aside Honeypots Retrospective

40. Forget it not! Invited ? Listen! Given ? Listen! Good ? Use it! Developing? Release it! Features Bugfixes

41. 2 years in 2 words Overnight releases New year party PM delivery service

42. Make money of it “Everybody makes it on support” It just works I need right now Relax in between? Deployment services Small wallet Idle Toddlers

43. Just survive Earn aside Commercialize: More or different? Step out None but you

44. Redeem the loan Performance Documentation Revamp to heal

45. Silver Bullet

46. Thank you! Slides: mageconf.com/itjam Email: michael@magento.com More about Magento: magento.com mageconf.com