Presentation given at the CASE Communications, Marketing & Technology Conference in Boston on April 15, 2009.
Learn the tools of the trade for do-it-yourself research for little or no money. This session will teach you how to conduct focus groups, surveys, usability tests and more.
As part of SoCal BMA's 'The Leading Edge' executive signature series, "Market Research on a Budget: Leveraging Complementary Markets for Increased Sales Potential" presentation event was held on Tuesday, May 17th, at University of California Irvine | The Paul Merage School of Business.
Our speakers, Michelle Barley, former Director of Marketing at Parco Inc., manufacturer with one of the largest plants in the world making molded rubber seals, and Eileen Licitra, Director of Product Marketing, Performance Analytics at Iteris Inc., the global leader in applied informatics for transportation and agriculture, will provided insights on:
- Cost-effective strategies for conducting an in-house marketing research program
- Tools and resources for validating your assumptions as well as expectations of sales opportunities within complementary markets
- Techniques for identifying the right prospects to interview, and how to ask the questions that lead to the answers you need
- Navigating through potential next steps, reviewing examples and case studies to help you avoid costly market development mistakes
Attendees learn about better tools and strategies to effectively target segments within complementary markets resulting in increased sales potential—without breaking the bank.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Presentation given at the CASE Communications, Marketing & Technology Conference in Boston on April 15, 2009.
Learn the tools of the trade for do-it-yourself research for little or no money. This session will teach you how to conduct focus groups, surveys, usability tests and more.
As part of SoCal BMA's 'The Leading Edge' executive signature series, "Market Research on a Budget: Leveraging Complementary Markets for Increased Sales Potential" presentation event was held on Tuesday, May 17th, at University of California Irvine | The Paul Merage School of Business.
Our speakers, Michelle Barley, former Director of Marketing at Parco Inc., manufacturer with one of the largest plants in the world making molded rubber seals, and Eileen Licitra, Director of Product Marketing, Performance Analytics at Iteris Inc., the global leader in applied informatics for transportation and agriculture, will provided insights on:
- Cost-effective strategies for conducting an in-house marketing research program
- Tools and resources for validating your assumptions as well as expectations of sales opportunities within complementary markets
- Techniques for identifying the right prospects to interview, and how to ask the questions that lead to the answers you need
- Navigating through potential next steps, reviewing examples and case studies to help you avoid costly market development mistakes
Attendees learn about better tools and strategies to effectively target segments within complementary markets resulting in increased sales potential—without breaking the bank.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Este un prim material multimedia care inlesneste intelegerea structurii unui poem haiku si poate folosit de cei care vor sa initieze pe altii in tainele acestui poem
Este un prim material multimedia care inlesneste intelegerea structurii unui poem haiku si poate folosit de cei care vor sa initieze pe altii in tainele acestui poem