Downloaded 11 times
Uploaded bygambrinous
Flash game development
This document discusses strategies for developing flash games with low budgets and small teams without advertising. It recommends using free compilers like Flex and IDEs like FlashDevelop, Flash Builder, or Eclipse to code in ActionScript 3.0. Developers will need to handle their own graphics and sound libraries as actionscript libraries only cover core functionality. The document then discusses monetization strategies for flash games like in-game advertising, sponsorships, licenses, microtransactions, and selling games or cross-selling across platforms, providing examples of revenues from $45K to $180K.
Flash game development
- 1. Flash Game DevelopmentColm Larkin blog.gambrinous.com twitter.com/gambrinous
- 2. Low Budget TinyTeam No Advertising
- 3.
- 4.
- 5.
- 6. Use any IDEFlashDevelop Flash Builder / Eclipse Notepad
- 7.
- 8.
- 9. Graphics / Sound?On Your Own!
- 10.
- 11.
- 12. Advertising On yoursite / other sites / in-game
- 13.
- 14.
- 15.
- 16. Ask players tobuy the game!?
- 17. Cross selling onother platforms
- 18.
- 19. Example: Steambirds 1+ 2 ~$180K
- 20. Flash Games NeverEasier Than Now
Editor's Notes
- #2 Going to talk about the TECHNICAL side of flash game dev And the BUSINESS side of it
- #3 I’m going to focus on flash games made with a low budget A tiny team (sometimes just 1 person) And with no advertising budget whatsoever You might even say.. ‘indie’
- #4 Not going to talk about social games like Farmville As they need big budgets, much bigger teams, and a massive investment in advertising & servers
- #5 First, lets talk about how to actually build a flash game It has never been easier to make one (as a programmer)
- #6 In 2008 Adobe themselves released the Flex compiler Takes ActionScript, compiles into a flash movie (.swf) Pre 2008 you had to buy Adobe (or Macromedia) Flash for €gazillions
- #8 ActionScript, similar to javascript, easy and powerful(ish)
- #9 Flixel, created largely to build Canabalt with, now open source
- #10 Probably best to cobble together what you can on the cheap, then pay someone to ‘make it totally sweet’ later on
- #11 Flash games have become big business Mochi Media: $14M funding in 2008, sold to Shanda Games in 2010 for $80M Kongregate set up Dec 2006, $9M funding over next 2 years, acquired by GameStop July 2010
- #12 For the game developer, that is Strangely, an awful lot of money has been made by AGGREGATORS in the flash game world Portals, ad providers, etc… not the developers themselves! Lets talk through a few ways to make money from a flash game
- #13 On your site, eg w/ Google Adsense or similar. ~ $1 cpm without trying too hard (10M plays = $10K) On other sites (you are making money for them!!), some portals do ad rev share (Kongregate, Newgrounds); less money, more distribution On totally random sites using in-game ads, eg Mochi. VERY LOW cpm. ($0.10) Not great
- #14 Flash games generate traffic Portals pay for traffic One-off fee to ‘tag’ your game with a portal’s branding (eg Armor Games, Kongregate, etc) Usually with a ‘more games’ link to their site Generally in the $5-10k range FlashGameLicense – game dev to portal broker (also promoted concept of ‘primary’ sponsorship) FGL: over $7.5 M in sponsors/licenses brokered
- #15 Primary sponsors get their brand & linkbacks in your game But you can sell one-off sitelocked licenses to other portals Runs only on their portal, but usually has no outbound links (sometimes not even to your own site!!) One off payments of $500 – 1K ish
- #16 Just like social games, some flash games are doing this kind of thing Some services exist to make it easier to implement, eg mochi coins Really just a way to ask players for money so why not…
- #17 I mean come on, it’s not that strange for people to PAY for their entertainment is it? Some flash devs doing exactly this; eg Fantastic Contraption “for every unique site visitor, he converts 0.5% to a paid version [at $10]" = ~$175,000 in first three months
- #18 Free flash game for massive exposure / distribution = lots of traffic to your site = cross sell the same game on eg Mobile Canabalt did just this with some success
- #19 Steambirds made mostly by 1 programmer Released first for flash, then for iphone (ported for 50% rev share), then android (same) Steambirds Survival (sequel) had microtx unlocks (planes)
- #20 This data (esp micro txns) is only after a few months
- #21 It has never been easier to build flash games It has never been easier to make money from flash games