This document provides 5 reasons why companies should connect their products to the internet using M2M/IoT technology: 1) It increases customer loyalty by allowing them to access product information and services via smartphone apps. 2) It generates new revenue streams by enabling web services tailored to customer needs. 3) It helps companies stay competitive as more integrate these technologies due to growing customer demand and forecasts of widespread adoption. 4) It allows companies to optimize products by gaining insights into customer usage data. 5) It saves resources by enabling remote maintenance and more efficient processes like ordering and billing.

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We live M2M
5 reasons why you should not miss
to connect your products to the internet.

2. The technology
by Microtronics
enables you to
• Simply extend your business models
by offering connected products
• Generate additional revenue streams
by offering new web services
• Transmit your data via GSM/GPRS at
internationally standardised service
rates
• Secure your data with a comprehensive
security concept
• Increase the customer loyalty
• Gain comprehensive insights into user
behaviour

3. Smart Factory,
Internet of Things (IoT)
and Machine-to-Machine
(M2M) communication:
These terms describe the trend to connect
devices and machines to the internet in order to
create new services and to optimise processes.
According to the technology research and
advisory company Gartner 26 billion devices and
machines will be connected by the year 2020.*
Companies who want to get involved into
this new business area should already start
to integrate Machine-to-Machine / Internet of
Things technology into their products today.
Microtronics gives you five reasons why you
should not miss to connect your products to the
internet.
* Source: www.gartner.com/newsroom/id/2636073
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4. #1 Your customers
use smartphone
apps and other web
services every day.
They are used to getting information as well
as services at the touch of a button. Products
connected to the internet – so called connected
products – are equipped with communication
modules enabling them to communicate with
users and other products via internet (cloud
system).
This information is sent directly to a smartphone
or a web surface. Such services increase the
customer loyalty.
PeterDollfuss
Product Manager

5. #2 Generate
new revenue
streams.
Web services are an attractive way to generate
new revenue streams. Since connected products
inform you online about consumption or mainte-
nance values you can offer services adjusted to
your customers’ needs.
For example offer your customers the possibility
to monitor consumption values via smartphone,
offer them special maintenance contracts or let
them control devices remotely.
StefanPfeffer
Chief Financial Officer

6. #3 Stay
competitive.
More and more companies realise the benefits
of IoT and M2M. Since customers use smart-
phone apps and online services everyday, they
also prefer using a connected product.
The forecasts by Gartner and other research
experts show clearly that the number of efficient
M2M / IoT applications will grow dramatically.
To stay competitive it is important to start dealing
with connected products today. There are barely
limits to the areas of application.
Martinbuber
Business Development Manager

7. Product
#4 Optimise
your products
constantly.
Connected products offer the great benefit that
you get insights into the usage of your products.
Usage data of various devices is managed,
documented and analysed centrally.
So the user behaviour serves as basis for prod-
uct optimisations. This helps you to adjust your
products to your customers’ needs and to keep
them up-to-date.
Hans-PeterBuber
Chief Executive Officer

8. #5 Save
resources.
Connected products offer various options to
save resources. Automatic alarms concerning
breakdowns for example help you to optimise
your maintenance schedules. A lot of connected
products can also be maintained remotely.
This helps to reduce maintenance visits by car.
Since connected products automatically transmit
information online, various services – like for
example order and delivery processes or billing
processes – become more cost-efficient.
BernhardMaier
Head of Customer Relations

9. You would like to
connect your products
to the internet?
The Microtronics
support team is looking
forward to answering
your questions:
Microtronics Engineering GmbH
Austria
3244 Ruprechtshofen
Hauptstrasse 7
+43 2756 77180
office@microtronics.at
www.microtronics.at

10. „Microtronics helped us to implement this technology
which allows to offer our services all over the world,
in an industrial standard required at the present.“
Felix Rudolph, CEO Fieldeye GmbH
„In a minimum of time Microtronics integrated
technology professionally into the Paket Butler.“
Dr. Reimer Hintzpeter, CEO feldsechs
„As a rule, that is to say if overhead power line
monitoring is used, we assume that operating
costs can be reduced by 15-30 %.“
Horst Hopitzan, CEO micca
Satisfied customers & partners

11. „The biggest advantage for me of course is the time saving.
You don’t have to go to the measuring points...“
Rainer Heckters, Technical Manager FLOW-TRONIC
„The advantage for the customer is that he
complies with all obligations to produce supporting
documents by one keystroke.”
Dipl.-Ing. Dr. nat. techn. Michael-Marcus Tauber, CEO cell GmbH
„The added value to it is that we can measure what is
happening and that we can validate what is happening.”
Ivo Shapdryver, Medtradex

12. WE LIVE M2M
© 2016 Microtronics Engineering GmbH. All rights reserved. Photos: Microtronics, Illustrations: shutterstock.com.
Microtronics Engineering GmbH | www.microtronics.at
Hauptstrasse 7 | 3244 Ruprechtshofen | Austria
Tel +43 2756 77180 | Fax +43 2756 77180 33 | office@microtronics.at805013 | Rev. 3