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Five years of Trust in Entertainment #SocialEnt
2 In 2007....  67%  of consumers frequently accessed entertainment information from their TV 18%  were using social networks as a regular source of entertainment information   back then only
3 In 2007....  27%  of consumers had downloaded entertainment content illegally
4 In 2007....  theEntertainment Industry was the   3rd least trusted industry (even the banking industry was more trusted...)
5 In 2008....  35%  of UK consumers thought social media provided good value for money  51% but thought TV provided good value for money
6 In 2008....  quarter a of Brits aged 18-30 had ILLEGALLYdownloadedentertainment content
7 In 2008....  27% of UK consumers were unwilling to pay for any entertainment content
8 In 2009....  66% were spending the same amount or more money on entertainment content
9 In 2009....  59% Said PRICE was the biggest consideration when purchasing content.  Quality was second.
10 In 2010....  30%  of UK consumers thought Social Networks provided more value than any other entertainment category
11 In 2010....  56%  of UK consumers considered Social Networks as a form of Entertainment
12 In 2010....  89%  of UK consumers would not be willing to sacrifice personal information in order toaccess free entertainment content
13 in 2011...? #SocialEnt 25.05.2011

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Five Years of Edelman Trust in Entertainment

  • 1. Five years of Trust in Entertainment #SocialEnt
  • 2. 2 In 2007.... 67% of consumers frequently accessed entertainment information from their TV 18% were using social networks as a regular source of entertainment information back then only
  • 3. 3 In 2007.... 27% of consumers had downloaded entertainment content illegally
  • 4. 4 In 2007.... theEntertainment Industry was the 3rd least trusted industry (even the banking industry was more trusted...)
  • 5. 5 In 2008.... 35% of UK consumers thought social media provided good value for money 51% but thought TV provided good value for money
  • 6. 6 In 2008.... quarter a of Brits aged 18-30 had ILLEGALLYdownloadedentertainment content
  • 7. 7 In 2008.... 27% of UK consumers were unwilling to pay for any entertainment content
  • 8. 8 In 2009.... 66% were spending the same amount or more money on entertainment content
  • 9. 9 In 2009.... 59% Said PRICE was the biggest consideration when purchasing content. Quality was second.
  • 10. 10 In 2010.... 30% of UK consumers thought Social Networks provided more value than any other entertainment category
  • 11. 11 In 2010.... 56% of UK consumers considered Social Networks as a form of Entertainment
  • 12. 12 In 2010.... 89% of UK consumers would not be willing to sacrifice personal information in order toaccess free entertainment content
  • 13. 13 in 2011...? #SocialEnt 25.05.2011