Outsourcing lead generation services is a good idea as it will assist your business in getting the best of customers in a cost-efficient manner.

1. Five Effective Lead Generation
Strategies

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What is Lead Generation?
Lead generation is the process of
invoking interest of a customer in
the key offerings of a business.

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What are the various techniques of lead
generation?
Lead generation services are vital to the success of any
business. It ensures that your business is having a
necessary backup of leads which will guarantee the
smooth continuation of your sales. Businesses use various
tools and channels to generate leads, and some of
those are:
• Email Campaigns
• Blogging
• Social Media
• SEO
• Cold calling via call centres

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An introduction to lead generation strategies
There are various tactics relating to
lead generation which businesses are
utilizing these days, however there do
exist some fool-proof ways of getting
the most suitable out of the lot. Some
strategies which can prove out to be
extremely healthy with respect to
lead generation for your business are
discussed in the following slides.

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Strategy 1: Internet Marketing
• Targeting niche market with pay-per-click
(PPC) advertising
• Getting a listing on search engines like Google
• Creating an affiliate program and letting
other businesses promote it for you, thereby
acting as effective lead generation services
tool
• Creating a program for referrals

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Strategy 2: Generic Lead Generation
• Getting listed on
directories pertaining to
your industry, specifically
those where your target
market can find you.
• Publishing a press release
announcing a new
product, a new addition
to top management and
other vital information.

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Strategy 3: Attraction Marketing
• Answering questions and
queries on public forums and
platforms while encasing a link
to your website in the
signature so that people know
who is to be contacted.
• Participating in contests
pertaining to your industry

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Strategy 4: Direct Marketing
• Hosting an event which informs your customer about
your product line and company. This is an essential
component of lead generation services as it has
helped businesses in gaining the attention of customers.
• Calling your customers to ask if they are interested in
your product and keeping them continuously informed
about your products is a definitive way of generating
quality leads

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Strategy 5: Promotional Marketing
• Cross promotion is a concept which is gaining
tremendous popularity these days. Companies are
generating leads by partnering up with other businesses
to promote their products.
• Giving away free goodies like pens, mugs, keychain
etc. with your basic information (like name, products,
and contact information) is another way through which
the eyeballs of prospective customers can be grabbed.

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Lead generation in-house vs outsourced
• Lead generation services are crucial for a business’
smooth functioning but it can get difficult for an
organisation to manage all of this work internally.
Firstly, it will include huge capital investments in
infrastructure, technology, etc. In addition to that,
management might lose its focus from the core
business activities if it starts focusing on other non-
core functions like lead generation.
• Outsourcing lead generation services is a great idea
as it will assist your business in getting the best of
customers in a very cost-efficient manner.

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Conclusion
Lead generation plays an
important role in the success of a
business. However, while
strategizing it is important to take
into consideration the needs of
target market, its demographics
and characteristics. A thorough
understanding of the target
market in sync with the business
will help you choose the strategy
which can work wonders for your
business.

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