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“First10 is the only communication     COVER
initiative of its type in Australia to
deliver key information using our print
and online solution. First10 delivers
your employer branding and education
messages directly to your target audience.”




                               A division of the Teber Pty Ltd
First10 Directory
The magazine style directory delivers key
information to career advisors in every secondary
school, university and private educator in
Australia, achieving your key education and
employer branding objectives.




                          nt
                                          QLD
          wa
                             sa
                                           nsw
                                              act
                                        vic


                                          tas
First10 Online
First10.com.au reaches students,
career advisor, parents and the mature aged.
First10.com.au recognises the issue is not what
information is available, but how to gain traction
in this competitive environment.
JUst sOME OF tHE First10 sUPPOrtErs...
tHE sOLUtiON

tHE First10 sOLUtiON catErs tO tHE FOLLOwiNg iNdUstriEs iNcLUdiNg:

n	 Mining	&	Resources                       n	 Engineering                         n	 Government
n	 Hospitality	&	Tourism                    n	 Retail                              n	 Franchise
n	 Education	&	Training                     n	 Media                               n	 Horticulture
n	 I.T.T	                                   n	 Finance	&	Accounting                n	 Agrifoods
n	 Health                                   n	 General	Skills	&	Trades             n	 And	more...

tHE First10 MagaziNE

The	First10	directory	delivers	key	information	directly	
to	every	secondary	school	career	advisor	throughout	
Australia.

The	directory	is	a	high	quality	magazine	format,	which	
is	designed	to	meet	the	needs	of	a	group	that	heavily	
influences	young	Australians	–	school-based	career	
advisors.

The	First10	directory	showcases	your	company	logo,	an	
introductory	paragraph	and	10	clear	points	communicating	
why	students	should	consider	your	company,	industry	
or	education.	The	publication	is	distributed	to	every	
school	advisor	during	the	third	quarter	of	2010.	In	
addition,	First10	will	be	distributed	at	various	career	and	
                                                               First10.cOM.aU
employment-related	events	and	expos	throughout	the	year.

If	your	organisation	seeks	to	deliver	key	information	         First10	online	reaches	a	broader	audience,	which	
to	your	future	workforce	then	First10	will	be	a	critical	      includes	students,	career	advisors,	parents	and	the	
component	to	your	employer	or	education	branding	              mature	aged.	What	this	audience	needs	is	an	easy,	
initiatives.                                                   accurate	and	quick	overview	of	what	an	educator,	
                                                               business	or	industry	has	to	offer.

                                                               Whether	your	audience	is	local,	regional	or	national,	
                                                               First10.com.au	recognises	the	issue	is	not	what	
                                                               information	is	available,	but	how	to	gain	traction	in	this	
                                                               competitive	environment.	

                                                               First10.com.au	cuts	through	the	information	maze	and	
                                                               delivers	10	key	points	leading	to	further	investigations		
                                                               and	enquiries.

                                                               First10	utilises	the	full	power	of	online,	which	includes	
                                                               video,	audio	and	links	to	your	most	important	information.

                                                               In	addition	to	the	website,	the	First10	enewsletter	will	go	
                                                               out	to	career	advisors,	highlighting	your	company	logo,	
                                                               one	of	your	key	points	and	a	link	directing	users	to	your	
                                                               page	on	First10.com.au.
tHE 2010 First10 PackagE


PriNt aNd ONLiNE

n	 One page in the large format, high gloss	First10	magazine	to	showcase	your	logo,	image,	an	
   introductory	paragraph	and	10	clear	points	communicating	why	students,	career	advisors,	parents,	
   graduates	and	the	mature	aged	should	consider	your	company	and/or	industry.	The	publication	is	
   distributed	to	over	3,000	individual	career	advisors	in	2010,	as	well	as	at	various	career	and		
   employment-related	events	and	expos	throughout	the	year.

n	 One page on the	First10	website	to	be	launched	May	2010.	This	will	be	a	replica	of	your		
   page	created	for	the	magazine.

n	 One online ad	to	appear	either	on	the	homepage	or	within	your	relevant	category	on		
   the	First10	website.

n	 One	opportunity	to	have	one	of	your	10	points	and	your	company	logo	featured in the		
   First10	enewsletter,	which	is	emailed	directly	to	career	advisors	throughout	Australia	who		
   also	receive	the	magazine.

n	 Ten	percent	of	all	First10	profits	go	to	aiding disadvantaged schools	with	direct	donation	to		
   assist	in	career	and	employment	resourcing	support	initiatives.

TOTal COsT: $9,900 + GsT




          DIREcTORy                            FIRST10.cOM.AU                          ENEWSLETTER




                                +                                      +
    = THE FUll FIRsT10 PaCKaGE
    A	directory	page	in	the	magazine,	a	directory	page	on	the	website	and	a	featured	listing		
    in	the	enewsletter.	This	integrated	communication	offers	educators,	industry	groups		
    and	organisations	a	vehicle	to	deliver	their	education	and	employer-branding	message	
    directly	to	the	preferred	audience.
YOUr cOMPaNY PagE iN tHE First10 dirEctOrY
sOME EXaMPLEs OF dirEctOrY PagEs...


                                        Subheading
                        1.
            Logo

            Headline
                                             Image

     Introductory	Paragraph




     Top	10	Points




2.                                                   3.
First10 ONLiNE adVErtisiNg sPEciFicatiONs


          Wide	Skyscraper	/	Tower
          160	x	600	pixels




                                                                               Vertical	Banner
                                                                              120	x	240	pixels




                                                              Leaderboard
                                                            728	x	90	pixels




Acceptable formats:		
Flash	(.swf),	GIF	(.gif),	PNG	(.png)	and	JPEG	(.jpg).	
All	Flash	files	must	be	supplied	with	a	backup	GIF	file.	
All	files	should	be	no	bigger	than	39kb.

Flash Ads:
All	Flash	ads	must	contain	the	following	button	code
on	(release)
{
getUrl(_level0.clickTag,	“_blank”);}
}
click	through	links	to	be	sent	separate	to	ads.




EMAIL	-	First10art@niche.com.au
FOR	ALL	ARTWORK	ENQUIRIES	-	(03)	9948	9468
First10 ratE card



  tHE FULL FiRst10 PacKaGE

  n	 company	page	(First10	magazine)	
  n	 company	page	(First10.com.au)	
  n	 Online	advertisement	(First10.com.au)	
  n	 Enewsletter	featured	point	and	logo	
  TOTAL	                                               $9,900


  MagaziNE

  n	 company	page	      	                               $7,495
  n Advertising	-	full	page		                           $7,495
  n Advertising	-	double	page	                         $9,900
  n Inside	front	cover,	inside	back	cover		    	       $11,900
  n Back	cover		        	       	     	        	       $14,900	


  ONLiNE adVErtisiNg

  n company	Page	(First10.com.au)				                  $3,000
  n	 Wide	skyscraper/tower		 	                 $995	per	month
  n Vertical	banner		   	       	              $495	per	month
  n Leader	board		      	       	              $495	per	month



  ENEwsLEttEr

                       	
  n	Enewsletter	listing	                $495	per	enews	blast	
  (free	for	those	purchasing	the	Full	First10	Package)	     	
  n	 Enewsletter	tower	ad		               $495	per	enews	blast	
  n	 Enewsletter	banner	ad	     	         $495	per	enews	blast	
                                                              	

  	
  All	rates	excluding	GST
i think it’s time we talked...

               info@first10.com.au	
                  1300 856 379

                   Teber	Pty	Ltd	
   Level	One	-	459	Toorak	Road,	Toorak	Vic	3142




          Proudly supported by
             News Limited

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First10.com.au

  • 1. “First10 is the only communication COVER initiative of its type in Australia to deliver key information using our print and online solution. First10 delivers your employer branding and education messages directly to your target audience.” A division of the Teber Pty Ltd
  • 2. First10 Directory The magazine style directory delivers key information to career advisors in every secondary school, university and private educator in Australia, achieving your key education and employer branding objectives. nt QLD wa sa nsw act vic tas First10 Online First10.com.au reaches students, career advisor, parents and the mature aged. First10.com.au recognises the issue is not what information is available, but how to gain traction in this competitive environment.
  • 3. JUst sOME OF tHE First10 sUPPOrtErs...
  • 4. tHE sOLUtiON tHE First10 sOLUtiON catErs tO tHE FOLLOwiNg iNdUstriEs iNcLUdiNg: n Mining & Resources n Engineering n Government n Hospitality & Tourism n Retail n Franchise n Education & Training n Media n Horticulture n I.T.T n Finance & Accounting n Agrifoods n Health n General Skills & Trades n And more... tHE First10 MagaziNE The First10 directory delivers key information directly to every secondary school career advisor throughout Australia. The directory is a high quality magazine format, which is designed to meet the needs of a group that heavily influences young Australians – school-based career advisors. The First10 directory showcases your company logo, an introductory paragraph and 10 clear points communicating why students should consider your company, industry or education. The publication is distributed to every school advisor during the third quarter of 2010. In addition, First10 will be distributed at various career and First10.cOM.aU employment-related events and expos throughout the year. If your organisation seeks to deliver key information First10 online reaches a broader audience, which to your future workforce then First10 will be a critical includes students, career advisors, parents and the component to your employer or education branding mature aged. What this audience needs is an easy, initiatives. accurate and quick overview of what an educator, business or industry has to offer. Whether your audience is local, regional or national, First10.com.au recognises the issue is not what information is available, but how to gain traction in this competitive environment. First10.com.au cuts through the information maze and delivers 10 key points leading to further investigations and enquiries. First10 utilises the full power of online, which includes video, audio and links to your most important information. In addition to the website, the First10 enewsletter will go out to career advisors, highlighting your company logo, one of your key points and a link directing users to your page on First10.com.au.
  • 5. tHE 2010 First10 PackagE PriNt aNd ONLiNE n One page in the large format, high gloss First10 magazine to showcase your logo, image, an introductory paragraph and 10 clear points communicating why students, career advisors, parents, graduates and the mature aged should consider your company and/or industry. The publication is distributed to over 3,000 individual career advisors in 2010, as well as at various career and employment-related events and expos throughout the year. n One page on the First10 website to be launched May 2010. This will be a replica of your page created for the magazine. n One online ad to appear either on the homepage or within your relevant category on the First10 website. n One opportunity to have one of your 10 points and your company logo featured in the First10 enewsletter, which is emailed directly to career advisors throughout Australia who also receive the magazine. n Ten percent of all First10 profits go to aiding disadvantaged schools with direct donation to assist in career and employment resourcing support initiatives. TOTal COsT: $9,900 + GsT DIREcTORy FIRST10.cOM.AU ENEWSLETTER + + = THE FUll FIRsT10 PaCKaGE A directory page in the magazine, a directory page on the website and a featured listing in the enewsletter. This integrated communication offers educators, industry groups and organisations a vehicle to deliver their education and employer-branding message directly to the preferred audience.
  • 6. YOUr cOMPaNY PagE iN tHE First10 dirEctOrY sOME EXaMPLEs OF dirEctOrY PagEs... Subheading 1. Logo Headline Image Introductory Paragraph Top 10 Points 2. 3.
  • 7. First10 ONLiNE adVErtisiNg sPEciFicatiONs Wide Skyscraper / Tower 160 x 600 pixels Vertical Banner 120 x 240 pixels Leaderboard 728 x 90 pixels Acceptable formats: Flash (.swf), GIF (.gif), PNG (.png) and JPEG (.jpg). All Flash files must be supplied with a backup GIF file. All files should be no bigger than 39kb. Flash Ads: All Flash ads must contain the following button code on (release) { getUrl(_level0.clickTag, “_blank”);} } click through links to be sent separate to ads. EMAIL - First10art@niche.com.au FOR ALL ARTWORK ENQUIRIES - (03) 9948 9468
  • 8. First10 ratE card tHE FULL FiRst10 PacKaGE n company page (First10 magazine) n company page (First10.com.au) n Online advertisement (First10.com.au) n Enewsletter featured point and logo TOTAL $9,900 MagaziNE n company page $7,495 n Advertising - full page $7,495 n Advertising - double page $9,900 n Inside front cover, inside back cover $11,900 n Back cover $14,900 ONLiNE adVErtisiNg n company Page (First10.com.au) $3,000 n Wide skyscraper/tower $995 per month n Vertical banner $495 per month n Leader board $495 per month ENEwsLEttEr n Enewsletter listing $495 per enews blast (free for those purchasing the Full First10 Package) n Enewsletter tower ad $495 per enews blast n Enewsletter banner ad $495 per enews blast All rates excluding GST
  • 9. i think it’s time we talked... info@first10.com.au 1300 856 379 Teber Pty Ltd Level One - 459 Toorak Road, Toorak Vic 3142 Proudly supported by News Limited