1. An accomplished marketing and advertising professional with many years of experience, Renee Fraser
has worked on a number of prominent campaigns throughout the years. In particular, Renee Fraser and
her agency led marketing efforts for the First 5 California campaign, which helps parents prepare their
children for school. Aside from its primary school readiness programs, First 5 California also teaches
parents about the importance of proper nutrition and exercise, which can have a tremendous impact on
performance in the classroom.
First 5 California works hard to battle the growing epidemic of childhood obesity, often brought on by
habits such as eating large portions, poor food choices, and lack of exercise. Not only does obesity
place children at risk of diseases such as high blood pressure and type II diabetes, but it can also have a
profoundly negative impact on self-esteem and peer relationships. To combat childhood obesity, First 5
California educates parents on how to instill healthy habits in their children from a young age.
To learn more about First 5 California, visit ccfc.ca.gov.