Understanding Our Customers
•• Customers: Fire departments, industrial
complexes, disaster response units
• • Needs: Quick, safe, and efficient fire
suppression methods
• • Pain Points: Delayed response time, high-risk
environments, inaccessible fire zones
• • Demographics: Urban fire services, industrial
safety teams, forestry services
Visual Cue: Image: Firefighters and drones in action
2.
Market Research &Validation
• • Research supports viability of drones with
fire extinguisher bombs
• • Source: 'Fire Fighting Drone Using
Extinguisher Bomb' study (ResearchGate)
• • Pilot testing and prototype demonstrations
in real-world conditions
• • Validation through interviews with
emergency service professionals
Visual Cue: Chart: Prototype test results or infographic
3.
Customer Decision-Making Process
•• Awareness: Conferences, demos, industry
publications
• • Consideration: Safety data, ROI analysis,
ease of integration
• • Decision: Procurement cycles, pilot results,
regulatory support
• • Influencers: Fire chiefs, safety engineers,
government procurement officers
Visual Cue: Diagram: Decision-making flow
4.
Target Customer Profile
•• Persona: Safety Officer Sam
• - Age: 40, Urban emergency planner
• - Needs: Scalable, proven tech for fast
incident response
• - Behavior: Data-driven, risk-averse, budget-
focused
• • Ideal early adopters: Tech-forward municipal
fire services
Visual Cue: Persona card visual: Safety Officer Sam
5.
Competitive Landscape
• •Direct competitors: Traditional fire
suppression equipment manufacturers
• • Indirect competitors: Surveillance drones,
manual suppression teams
• • Emerging competitors: Other autonomous
drone startups
Visual Cue: Table: Competitor comparison
6.
Product Differentiation &
Positioning
•• Differentiator: Firefighting drones using
extinguisher bombs
• • Positioning: Fast, safe, and scalable fire
suppression
• • Messaging: 'Fight fires before they spread —
without risking lives'
Visual Cue: Graphic: UVP and brand message
7.
Market Structures
• •Market: Public safety technology sector
• • Structure: Oligopoly (few major players
dominate fire tech)
• • Entry point: Innovation-led niche player in
drone-based suppression
Visual Cue: Infographic: Market structure
8.
Market Segmentation
• •Segments: Urban firefighting, industrial
safety, wildfire monitoring
• • Geographic: High-density cities, wildfire-
prone regions
• • Behavioral: Innovation adopters, budget-
conscious planners
Visual Cue: Map or pie chart of segments
9.
Market Size &Growth
• • Global fire protection systems market: Over
$70B by 2028
• • Drone tech segment growing at 20%+
annually
• • Increasing demand for automation and AI in
emergency response
Visual Cue: Bar graph: Market size over years
10.
Beachhead Strategy &Market
Creation
• • Beachhead: Mid-sized urban fire
departments in Southeast Asia
• • Strategy: Partner on pilot programs and
government safety grants
• • Expansion: Scale to industrial complexes and
forestry services
• • Goal: Define and dominate the fire drone
suppression category
Visual Cue: Timeline: Beachhead to scaling up
Editor's Notes
#1 Introduce the key problem: the need for safer, faster firefighting solutions.
#2 Discuss how this drone concept was backed by research and tested prototypes.
#3 Walk through how departments decide what tech to adopt.
#4 Paint a picture of an ideal user to make it relatable.
#5 Explain the current players in the market and where we fit.
#6 Highlight what makes our drone unique in a crowded space.
#7 Clarify the market dynamics and our advantage as an innovator.
#8 Break down who the customers are and how we reach them.