The Cliffs of Moher in County Clare, Ireland are over 8 kilometers long and 214 meters high. They are Ireland's most visited natural attraction, drawing over 1 million visitors annually. The cliffs are home to many seabirds and puffins. The Cliffs of Moher Visitor Experience center provides historical and geological context about the cliffs. It caters to both domestic and international visitors from a variety of backgrounds with educational and eco-tourism offerings. Nearly half of international visitors are independent travelers, while groups make up most of the remaining visitors. The cliffs aim to provide an unforgettable visual experience that highlights the natural wonders created over thousands of years.
Doucas Tours and Travel company profiledoucastours
Doucas Tours and Travel is a DMC in Greece. An incoming tourism company that follows the family tradition since 1885. Doucas Tours and Travel can be your reliable partner in Greece for special tour operating, special interest tourism, FITs, groups, conferences, events.
The shipping industry is growing in leaps and bounds. Amenities, eco-friendly approaches and much more are changing what cruising implied a decade ago.
Doucas Tours and Travel company profiledoucastours
Doucas Tours and Travel is a DMC in Greece. An incoming tourism company that follows the family tradition since 1885. Doucas Tours and Travel can be your reliable partner in Greece for special tour operating, special interest tourism, FITs, groups, conferences, events.
The shipping industry is growing in leaps and bounds. Amenities, eco-friendly approaches and much more are changing what cruising implied a decade ago.
Jim Kennedy, Atlantic Sea Kayaking and Wild Atlantic Walks - Presentation
from the 3 Critical Pillars To Make Your Business Stronger Marketing Institute Cork event on 25 Feb 2015
You must have some information about the locations, transport services, budget issues, etc. while travelling to Dominican Republic for spending holidays.
How Can a Mobile Tour Delight Your Visitors and Generate National Press?María Núñez González
What are the benefits of letting art lovers guide themselves? National harbor, a free museum in the DC area offered a cell phone tour to highlight local and national artist and was featured nationally on radio and in print.
Webinar moderated by David Asheim, Guide by Cell Founder and CEO, who interviewed Deborah Topcik from National Harbor who shared her secrets to engaging visitors and creating buzz.
Jim Kennedy, Atlantic Sea Kayaking and Wild Atlantic Walks - Presentation
from the 3 Critical Pillars To Make Your Business Stronger Marketing Institute Cork event on 25 Feb 2015
You must have some information about the locations, transport services, budget issues, etc. while travelling to Dominican Republic for spending holidays.
How Can a Mobile Tour Delight Your Visitors and Generate National Press?María Núñez González
What are the benefits of letting art lovers guide themselves? National harbor, a free museum in the DC area offered a cell phone tour to highlight local and national artist and was featured nationally on radio and in print.
Webinar moderated by David Asheim, Guide by Cell Founder and CEO, who interviewed Deborah Topcik from National Harbor who shared her secrets to engaging visitors and creating buzz.
2012 Victorian Tourism Industry Council - Lynette Bergin ReportDespina Karatzias
In 2011 I was awarded the Victorian Tourism Industry Council Lynette Bergin Fellowship. At the timed I managed Victorian hot air balloon company, Global Ballooning. My fellowship involved carrying out research in the balloon and food and wine capitals of the world, Cappadocia and Tuscany. This report is an account of all my findings through interviews with local operators, experiences and observations. To date it has been a highlight of my career and the catalyst behind my leap into a training and mentoring career within the tourism and hospitality industry.
1. Background
Standing a high 214m (702 feet) at its highest peak and stretching a monumental 8 kilometres (5 miles) in length along
the Atlantic coast of County Clare in the west of Ireland. The Cliffs are Ireland’s most visited natural attraction, with over 1
million people making their way see the view from ‘The Edge of the World’ every year. The cliffs are home to over 30,000
pairs of seabirds, found here during the nesting season from April to July and to the only mainland colony of breeding
Atlantic Puffins in Ireland, where the population is increasing. The Cliffs of Moher Visitor Experience is located almost
midway along these spectacular cliffs and the site is home to an environmentally friendly visitor centre set into the hillside,
the centre provides an enriching historical and geological context to the cliff and their place in Ireland’s past.
Market segmentation
The cliffs of Moher has a significant appeal as a learning landscape in both domestic and international
markets. They have identified segments in both markets which they believe best represents the
opportunities to attract more people. In the domestic market the cliffs of Moher appeal to rang of diverse
groups from primary to third level students as well as life long learning groups.
The international market includes cultural, educational and eco tourism as well as single travellers. Fully
independent travellers made up 49% of the total. Groups mainly travelling by coach made up 46%.
Walkers, cyclist and those traveling by public transport made up the remaining 5%.
Also there is a growing number of tourist from north America and continental Europe especially
Germany visiting the area.
The following is a break down chart of different nationalities that visit the site per year
Market positioning
The positioning of the cliffs of Moher in the minds of the customers,
is that it’s a once in a life time experience, that has to be seen to be
believed. The cliffs of Moher has positioned itself as an upscaling
attraction, that visitors who travel to Ireland cannot miss the visual
elements that mother nature has created through 1000’s of years. It
was one just a cliff but through decades the attractions has become
an overall experience
.
With the passage of time other tourist attractions are upgrading
there facilities and bringing them into the 21st century. €550,000
upgrade which saw a bigger public car park and an updated
exhibition at the visitor experience centre at the Clare cliffs. The
Cliffs of Moher were the third-most popular fee-charging tourist
attractions in Ireland last year, behind Dublin Zoo and the Guinness
Storehouse.
Key Activities
All weather natural trail
of the 12-kilometre
Coastal Walk
Boat Tours
Guided trail tours
Shopping
Key Services
Tours (School and
group tours)
Out-door picnic
area
Restaurant and
Cafes
Visitor centre
High
Customer
experience
Inexpensive
Expensive
Low
Customer
Experience
Blarney Stone
Newgrange
Customer relationship
management
The cliffs of Mohar provides visitors with a unique visual and natural
experience. Welcoming, friendly and knowledgeable staff provide tourists with a
top class experience that is delivered in a number of different languages to
cater tourist’s needs. Tour guides are full trained to serve the needs of visitor to
the cliffs.
Languages
Information on the Cliffs Exhibition area is available in numerous languages.
Signage is also in different languages.
Each employee has taken a commitment to understand and work by these
values every day. Standards of customer service, company integrity and
technical expertise are contributed greatly to the success and growth of the
organisation. Each staff member plays a valuable role in the organisation’s
continued growth.
Customers’ comments and feedback are always welcome and contribute to on-
going improvement of service quality. Strong relationship exists with regular
customers, and local customers who are within a 15 mile radius get a yearlong
pass for a reduced price of €15. Also a strong relationship is built up between
tour operators that encourages them to bring groups to the cliffs daily.
Any forms of complaints are addressed immediately by staff members and
manager/owners in the best possible manner to ensure customer’s satisfaction.
Staff are available to answer telephone calls during working hours from Monday
to Sunday (minimum hours 9am to 5pm, although this does increase in the
summer season). If staff cannot deal immediately with a telephone query they
will take details and call back at an agreed time.
James Cunningham G00300938
Seamus Burke G00301820