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1. Strengthening Sariaya, Quezon's Tourism Potential:
Evaluating the Role of Government Budget
Allocation and its Impact on Sustainable
Development
Ezekiel C. Brondo
Vincent G. Decena
John Henry C. Mero
Oral Validation:
Thesis Proposal
Colegio de Santo Cristo de Burgos
Institute of International Hospitality and Tourism Management
Sariaya, Quezon

2. Findings and Conclusion
Chapter 1
The Problem and its Background

3. Introduction
Tourism stands as a vital catalyst for the advancement of many towns worldwide,
fostering economic growth and fostering cultural exchange. This phenomenon isn't
unique to Sariaya, Quezon, a serene town in the Philippines. Similar to the earlier
passage, the mention of brooks, streams, and springs creates an idyllic and nature-rich
ambiance, attracting tourists to Sariaya in search of an escape from urban life. This
picturesque imagery resonates with the allure of rural tourism, emphasizing serene
landscapes and untouched environments that offer a chance for relaxation amidst
nature's beauty, serving as a source of inspiration for visitors.
1 | The Problem
and its Background

4. Introduction
Established in 1599, Sariaya is renowned for its well-preserved Spanish colonial-era
residences, providing visitors with a captivating journey through history. These
architectural marvels offer an immersive experience, allowing guests to engage with the
town's vibrant historical narrative. Sariaya boasts a vibrant cultural tapestry characterized
by genuine warmth and a strong sense of community among its residents.
Lumina Homes (2022) hailed Sariaya as the Heritage Capital of Quezon, lauding its
blend of coastal and mountainous vistas. With a rich colonial legacy and numerous tales
surrounding its nomenclature, the town presents various outdoor activities and stunning
views of the Tayabas Bay shoreline.
1 | The Problem
and its Background

5. Introduction
Sariaya's emergence as a sought-after tourist destination is the result of deliberate
efforts by both the government and local community to unlock its latent potential.
Despite its recognition as a promising tourist hub, the Sariaya administration and
tourism board are committed to further enhancing its allure while vigilantly preserving its
natural beauty. The town's strategic budget allocation plays a pivotal role in bolstering
the tourism sector, ensuring effective marketing and development activities that drive
economic growth. This research aims to dissect the efficacy of budgetary resources and
their influence on the sustained growth of Sariaya's tourism industry, shedding light on
fiscal planning's role in fostering long-term economic and social development.
1 | The Problem
and its Background

6. Review of Related Literatures and Studies
According to Ricafort, M.V. et al. (2020): the tourist has variety of reasons to travel.
They have many expectations that need to please and convince. The situation is not
always on how it suits to them but rather it should be more than to what they think.
Enough is not enough but there could be more to what they expect. It always suits to
their perception and preferences. Since the marketing strategies were being measured
in its effectiveness which has a positive response of establishment in support facilities
and services
Morton, C. (2018): explains that the tourism marketing primarily involves the use of
fundamental marketing tactics and particular strategies to promote and increase tourist
influx. The tourism marketing is associated to the location marketing of the tourism
resources and how the marketing was executed
1 | The Problem
and its Background

7. Review of Related Literatures and Studies
Rostrata (2021): investigates the economic repercussions of tourism in the Philippines,
underscoring that tourism is a composite of businesses across diverse sectors.
Employing an input-output model, the study evaluates the economic consequences of
tourism using indicators like output, income, indirect taxes, and import/export. The
research identifies significant tourism sub-sectors and associated industries, revealing
that the accommodation sector possesses the most substantial output multiplier, while
the entertainment/recreation sector boasts the highest income and tax multiplier.
According to Takashi et al. (2019): Ongoing infrastructure improvements, particularly
in water and electricity supply, are being implemented to reinforce this positive trend.
The tourism sector has been instrumental in generating employment opportunities for
local inhabitants, who are now engaged in diverse roles within tourism-related facilities
and services. This transition has presented a viable and enduring income source,
spurred by the heightened demand for seafood in restaurants and other establishments
associated with the tourism industry.
1 | The Problem
and its Background

8. Review of Related Literatures and Studies
Gutierrez (2019): explains that community-based tourism (CBT) initiatives in the
Philippines address the unequal distribution of benefits and negative impacts associated
with tourism development. These initiatives offer several benefits, including economic
growth, empowerment of local communities through involvement in decision-making,
poverty alleviation through job creation, and the promotion of sustainable development
practices. Additionally, CBT focuses on preserving and promoting local heritage, history,
and culture while ensuring an equitable distribution of tourism benefits across all
segments of society, including the poorest members.
Awasthi (2018):explains that the tourism in rural areas also faces challenges. Rural
tourism in India faces a set of challenges that collectively hinder its development and
sustainability. A major obstacle is the insufficient support from the government, with rural
tourism struggling to secure the necessary funding, policies, and initiatives required for
thriving. Additionally, the scarcity of entrepreneurial skills in rural communities obstructs
the progress of tourism-related ventures. The absence of individuals possessing the
knowledge and expertise to establish and manage tourism businesses impedes the
sector's advancement.
1 | The Problem
and its Background

9. Gap/s Bridged by the Present Study
With the aforementioned, the researcher felt the need to conduct this kind of study
to determine the particular effects of government spending on sustainable development
in relation to Sariaya, Quezon. While prior studies have contributed valuable insights
into financial considerations within the broader tourism sector, they have often fallen
short in delivering a comprehensive analysis tailored to the distinctive characteristics
and challenges inherent to Sariaya. As a result, this study seeks to fill the gap by diving
into the intricate features of government budget distribution in Sariaya, Quezon. The
primary goal is to examine the effectiveness of such budgetary measures, with a focus
on their role in fostering sustainable growth in the local tourist sector. As a result, the
research strives to give a more comprehensive knowledge of how governmental finance
policies might be adjusted to support and increase sustainable tourist development in
Sariaya's distinctive socioeconomic and natural settings.
1 | The Problem
and its Background

10. Statement of the Problem
1. What is the demographic profile of the respondents in terms of:
1.1. Age
1.2. Sex
1.3. Government Position
1.4. Years Involved in Government Unit
2. What are the proposals for improving government budget allocation to boost
Sariaya's potential, that focuses on:
2.1. Marketing and Promotion2.
2. Infrastructure Development
2.3. Building Community
1 | The Problem
and its Background

11. Statement of the Problem
3. What are the historical and current government budget allocation for tourist
development in Sariaya, Quezon.
4. What are the challenges and constraints limiting the best use of government
funding for tourist development in Sariaya, Quezon.
5. What plan can be crafted based on the result?
1 | The Problem
and its Background

12. Theoretical Framework
Figure 1. Blocher’s Basic Steps of the Budgeting Process Theory
1 | The Problem
and its Background

13. Conceptual Framework
Input
Background
characteristics of the
respondents
Challenges and
Limitation in
Government Fund
Impact of Budget
Allocation in
Community
Development
Process
Review of related
literatures and studies
Survey/administration
of research instrument
Tabulation of gathered
data
Analysis and
interpretation of data
using appropriate
statistical tools
Output
To creat plan
1 | The Problem
and its Background

14. Scope and Limitation
1 | The Problem
and its Background
Scope &
Limitations
Discussion
Geographical Area The study was conducted in the Sariaya, Quezon.
Time Frame Data gathering was conducted from January 2024 to April 2024
Variables
The study included variables to determine the role of government
budget allocation and its impact on sustainable development in
Sariaya, Quezon. All these variables were specified in the SOPs.
Unit of Analysis
Individuals, particularly officials of tourism department in Sariaya
who were available and willing to participate in the research
Present Situation Actual interview, questionaire and data gathering

15. Significance of the Study
This study about the Strengthening Sariaya, Quezon's Tourism Potential:
Evaluating the Role of Government Budget Allocation and its Impact on Sustainable
Development is expected to be beneficial to the following:
 Tourism Office of Sariaya
 Local Community
 Youth and Education
 Students
 Researchers
 Future researchers
1 | The Problem
and its Background

16. Findings and Conclusion
Chapter 2
Methodology

17. Research Design
The research problems posed at the beginning of the study will be answered
through a qualitative and quantitative research design. Based on theory of Creswell,
J. W (2018), qualitative research is a study designed to outlines the structure and
methodology for conducting qualitative research. It involves a flexible and in-depth
exploration of a phenomenon, aiming to understand the underlying meanings,
experiences, and perspectives of participants. Quantitative research is a systematic
approach that focuses on gathering and analyzing numerical data. This method
places a strong emphasis on measurement, statistical analysis, and the potential for
generalizing findings to a larger population. Creswell, J.W. and Creswell, J.D.
(2017).
2 | Research
Design

18. Population and Sampling
The researcher will be getting municipal officials in tourism department as a
respondent to provide information that will use in this research. The researcher will
use purposive sampling technique. In purposive sampling, the goal is to select
participants who possess information-rich perspectives relevant to the research
question or objectives. Patton M.Q. (2014) emphasizes that purposive sampling is
not about randomly selecting participants but about deliberately choosing individuals
or cases based on specific criteria.
2 | Research
Design

19. Research Instrument
Part 1 will cover the of the demographic profile of the employee respondent ( age,sex
and educational attainment )
Part 2 will cover proposals for improving government budget allocation to boost
Sariaya's tourist potential, that focuses on marketing and promotion, infrastructure
development.
Part 3 will determine the historical and current government budget allocation for
tourist development in Sariaya, Quezon.
Part 4 will identify the challenges and constraints limiting the best use of government
funding for tourist development in Sariaya, Quezon.
For the qualitative part, an interview guide was prepared. This prompted the collection
of information regarding the influence of Government Budget Allocation on
Sustainable Tourism
2 | Research
Design

20. Validation of Instrument
The questionnaire will undergo face validation by a 3-member panel consisting
of experts in research, statistics, and the topic. Relying solely on their expertise and
experience, the panel will critique and evaluate the tool. Thereafter, the panels’
suggestions and recommendations will be incorporated in the final draft of the
questionnaire.
2 | Research
Design

21. Statistical Treatment of Data
SOP Intent Statistical Tools
1
To determine the profile of the Sariaya tourism officials Frequency (f),
percentage (P)
2
To provide proposals for improving government budget
allocation to boost Sariaya's potential
f, weighted mean
(WM), ranking
3
To determine the historical and current government
budget allocation for tourist development in Sariaya,
Quezon
f, weighted mean
(WM), ranking
4
To identify the challenges and constraints limiting the best
use of government funding for tourist development in
Sariaya, Quezon
Pearson correlation
coefficient
5
To create plan can be crafted based on the result? Analysis of variance
(Anova)
2 | Research
Design

22. Data Gathering Procedure
2 | Research
Design

23. Ethical Consideration
The study will perform strictest confidentiality of information regarding the
participants of the study, the locale of the study, the statistical processes, and the
data analysis procedure.
Here, the participants of the study will not disclose their names, names of their
businesses, the management, and their family members. Moreover, the locale of the
study will be known as Quezon Province, and will not attempt to disclose any public
information beyond the boundary.
The statistical processes will only show the tabulations, presentations,
interpretations, and analyses of data no more no less. Data analysis procedures will
base its analyses on the supporting literature and studies and the results to be
revealed by this research study.
2 | Research
Design

24. Findings and Conclusion
THANK YOU
for Listening!
2 | Research
Design