This document is a dissertation that examines the determinants of NHL goalies' salaries. It aims to extend previous research by considering factors related to a player's popularity in addition to on-ice performance statistics. The author argues that after the 2004-2005 NHL lockout, which increased league profitability and popularity, goalies' wages became dependent on both on-ice production and off-ice popularity measures. Using regression analysis, the paper finds that including variables related to popularity significantly improves the model's ability to explain variation in goalies' salaries compared to only using performance statistics. The document provides context on previous literature, discusses the impact of the lockout, and outlines the data and methodology used in the empirical analysis.