This document contains an executive summary and details of a marketing campaign for a university student activities office. It includes sections on situation analysis, research on target markets, objectives and strategy, brand essence, creative brief, and proposed creative executions across various channels. The team comprised various roles for creative direction, copywriting, research, public relations, and graphic design. The campaign aims to increase awareness and involvement through a mobile app, website, social media, videos, promotions, outdoor ads, print, events, guerrilla tactics, and radio. Research found students were unaware of the office's role and surveys were used to gather feedback.