The document discusses Amy Tyler's observations of supermarket customers and ideas for different types of shopping trolleys. It notes that supermarkets see customers purchasing items for birthdays, graduations, dates, lunches and flowers for different occasions. It also lists characteristics of young, old, decisive, indecisive, dieting and indulging customers. Amy then proposes designs for mature, decisive, indulging and dieting trolleys with features catering to each type of customer.

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AMY TYLER

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“nittygritty”

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dynamics

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“supermarkets see it all”

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-BIRTHDAY CARDS

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-BIRTHDAY CARDS
-GRADUATION PRESENTS

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-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS

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-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS

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-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS

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-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS
-BREAK UP FLOWERS

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what do the customers really want?

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1. overhear arguments

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2. fun

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young

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young old

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young old decisive

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young old decisive
indecisive

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young old decisive
indecisive dieter

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young old decisive
indecisive dieter indulgers

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1.mature trolly

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old

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-support for walking

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-support for walking
-lightweight; easy to push

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-support for walking
-lightweight; easy to push
-glasses to help vision and difficulty seeing the products

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2.decisive trolly

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decisive {IN A HURRY}

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-flag for high visibity

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-flag for high visibity
-lightweight wheels for high speeds

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-flag for high visibity
-lightweight wheels for high speeds
-sat nav for easy navigation to products

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3.indulging trolly

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indulgers

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-lightweight wheels so its easy to push

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-lightweight wheels so its easy to push
-massive basket for easy filling

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-lightweight wheels so its easy to push
-massive basket for easy filling
-longer handles for tummy room

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4.dieters trolly

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DIETER

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-heavy wheels for a workout on the shop

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-heavy wheels for a workout on the shop
-calorie counter for monitoring

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-heavy wheels for a workout on the shop
-calorie counter for monitoring
-small basket to resist temptation

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#sas14