2. In the United States, the
wedding industry generates
over $60 billion in revenue
annually.
The traditional American
wedding costs $22,000
3. PROJECT DESCRIPTION
Investigate potential luxury bridal
market in Lexington, KY
Develop Business Plan & Marketing
Strategy for prospective bridal boutique
Gain greater understanding of:
financial management
merchandise selection
site location & retail market
4. OBJECTIVES
Identify the target market for a
future luxury bridal boutique to be
located in Lexington, Kentucky.
Determine site location for luxury
bridal boutique through
comparison of downtown and
lifestyle center locations.
Compile a business plan to present
to future capital investors.
5. METHOD OF RESEARCH
Target Market Research
Demographic Zip Interviews with
Code Analysis current Bridal
Boutique Owners/
Surveys with potential Managers
customers
Real Estate Estimates
and Inquiries
6. EXPECTED FINDINGS
Bridal market in Lexington, Demand for luxury bridal and special
Kentucky is unsaturated occasion gowns that is not being
supplied by current retailers
Four current bridal boutiques in the area
Kentucky Derby
Existing demographic would be able
to support luxury labels Galas
Keeneland
Per Capita Income by County
2008
Boone
Campbell
Kenton
39,213
36,558
33,833
$15,408 - $22,921
$22,922 - $25,258 Gallatin
25,335
Pendleton Bracken
Carroll Grant 25,730 28,256
26,983 Mason
$25,259 - $27,721 Trimble 30,731
21,217 Owen Robertson
30,880 Lewis
Greenup
30,706
22,921 24,608 19,539
Henry Harrison
$27,722 - $31,862 Oldham
41,743
28,254 27,360
Nicholas Fleming
Carter
Boyd
32,067
27,506 22,057
Scott 23,515
$31,863 - $41,954 Jefferson
Shelby
Franklin
34,331
33,232 Bourbon
31,871
Rowan
32,160 Bath 23,934 Elliott
41,517
Wood- 23,378 15,408 Lawrence
Mont-
ford Fayette 22,375
Spencer gomery
Anderson 41,954 38,192 26,034
Bullitt 27,838 Clark Menifee
Meade 28,803 Morgan
28,131 32,152 19,255
31,862 19,527 Johnson
Hancock Jessamine Martin
Powell 24,901
26,469 Nelson Mercer 30,583 21,380
Henderson Breckinridge 22,577 Wolfe
30,899 Washington 27,306
31,265 26,038 26,582 Madison 21,306 Magoffin
Daviess Hardin Estill 22,048
Union 25,665
33,278 34,176 Garrard 21,740 Lee
33,258 Boyle
28,433 25,258 22,466 Floyd
Larue Marion Breathitt 25,747
Webster Pike
McLean 32,568 26,302 23,317
27,995 29,024
32,437 Ohio Grayson Lincoln
Jackson Owsley
25,875 22,605 23,158
Crittenden 17,936 23,059 Knott
Rockcastle
25,037 Hopkins Taylor Casey 21,790 Perry 23,194
30,170 Hart 26,639 21,679 28,023
21,831 Green
Livingston Muhlenberg
Edmonson 23,586
29,295 25,110 Butler Clay
Caldwell 23,956 Laurel Letcher
28,736 22,276 19,710 Leslie
Ballard Pulaski 25,462 25,905
McCracken Adair 24,143
34,579 27,567
36,685 Lyon 24,197
Russell
26,832 Warren Metcalfe
Barren 24,909
31,993 21,269
Carlisle Marshall Christian 27,271 Knox Harlan
27,303 30,454 31,282 Logan 24,470 23,220
Trigg Todd
28,306 27,910 Cumberland Wayne
37,353 Whitley
Graves Simpson Allen 23,442 21,173 McCreary Bell
Hickman 27,721 Monroe Clinton 24,406
30,877 25,617 18,884 23,145
35,020 23,276 24,589
Calloway
Fulton 27,721
26,874
Kentucky: $31,936
United States: $40,166
Source: Bureau of Economic Analysis
Prepared by: Research and Statistics Branch, Office of Employment and Training
Kentucky Education and Workforce Development Cabinet
7. REFERENCES
Silver Oaks Properties, LLC Victorian Square Shoppes & Entertainment
P.O. Box 12128 W. Dyer Rodes
Lexington, KY 40580 Manager/Leasing Representative
nancysebring@hamburgplace.com 859-252-7575
Frank Bellis
Vice President CB Richard Ellis Real Estate
502.412.7628
fbellis@cbrelouisville.com
www.cbrelouisville.com
Bridal Association of America , . "The Wedding Report ." Wedding Statistics, Market Research, Trends and News for the Wedding Professional. The Wedding Report , 2009. Web. 10
Jan 2011. <http://www.bridalassociationofamerica.com/Wedding_Statistics/>.
CB Richard Ellis , . "Potential Tenant Info ." Hamburg Place . Silver Oaks Properties, LLC , 2011. Web. 10 Jan 2011. <http://hamburgplace-lexington-ky.com/Plans.aspx>.
NMOA, . "Bridal and Wedding Market Overview ." Direct Marketing, Mail Order, and E-
commerce News from the National Mail Order Association. National Mail Order Association , 2011. Web. 8 Jan 2011. <http://www.nmoa.org/articles/dmnews/
bridalandweddingmarketoverview.htm>.
Small Business Administration , . "Writing a Business Plan." U.S. Small Business Administration: Starting & Managing a Business. N.p., n.d. Web. 10 Jan 2011. <http://
www.sba.gov/category/navigation-structure/starting-managing-business/ starting-business/writing-business-plan>.
U.S. Census Bureau, . "American Fact Finder ." Zip Code Tabulation Area 40502. U.S. Census Bureau , 2000. Web. 10 Jan 2011. <http://factfinder.census.gov/home/saff/main.html?
lang_en>.
Interviews:
Trudy Brooks, Manager ---- David’s Bridal, Lexington
Deata Sexton Gregory, Owner -----The Wedding Center
Diane Yearling, Owner ----- Ruth’s Bridal and Black Tie
Zoe Gillespie, Sales & Marketing Director ----- Skirt Magazine, Lexington
Jacki Allen, Editor & Wedding Planner ------ Kentucky Bride Magazine
