2. HISTORY
Anne Klein 1970

3. Inspiration
"Clothes aren't going to change the world. The women who
wear them will."
Anne Klein (1923-1974)

4. Product Offerings
❖ Accessories
❖ belts, jewelry, watches, scarves, shoes, eyewear
❖ Jackets & Outerwear
❖ Suiting & Career Wear
❖ Professional Tops & Bottoms

5. Target Market
Savvy. Sophisticated. Confident. American
luxury at its very best. Anne Klein New York
is a respected fashion resource for the
modern woman who knows exactly what
she wants in stylish, versatile essentials for
her round-the-clock wardrobe. From
superbly tailored suits separates and flirty,
feminine dresses, to a multitude of key pieces
that build mileage into her wardrobe each
season, the look is always utterly now.

6. Current Line

7. Branding Contradictions

8. SWOT Analysis
❖ STRENGTHS
❖ Strong brand awareness
❖ Member of the Jones
Apparel Group
❖ Quality product
❖ American designer

9. ❖ WEAKNESS
❖ No consistent image
❖ Lack of innovation
❖ Logo is not identifiable
❖ Anne Klein New York
Numerous ad campaigns, DESIGNED BY
Ted Kim, Spring 2009 - Present
owners, and design aesthetics Isabel Toledo, 2007 - 2008
left consumers confused Michael Smaldone, 2003 - 2007
Charles Nolan, 2001 - 2003
Isaac Franco, 1996 - 2001
Ken Kaufman, 1996 - 2001
❖ Patrick Robinson, 1994 - 1996
Lack of options & versatility Richard Tyler, 1993 - 1994
Louis Dell’Ollio, 1975 - 1993
Donna Karan, 1974 - 1984
Anne Klein, 1968 - 1974
Matthew Rubinstein, 1968 - 1974
Adrian Gilbey, - Present
William Frawley, - Present

10. ❖ OPPORTUNITIES
❖ Growing entry of women into
professional industries
❖ Opportunities for international
expansion
❖ Currently < 10% of JNY sales are outside
the U.S.; competitors average 28%.
❖ Expand retail store base, distancing
from department stores

11. ❖ THREATS
❖ Department stores introduction of
private labels
❖ Lower demand for Chinese-made
products will benefit buyers who can negotiate better rates
for their manufacturing services. Cheaper manufacturing goods
will benefit the buyers who can pay less for products, but charge
the same price to end users. Profit margins will increase for the
end seller.
❖ JAG overall decline in revenue due to
economic recession
❖ 2008 $765 million net loss
❖ 2009 $86.3 million net loss

12. Marketing
Spring 2010

14. Our Vision
❖ Back to basics- stay true to original
concepts
❖ Create versatile looks for the modern
woman
❖ Innovate traditional looks
❖ Meet consumer expectations & needs
❖ Add detail, embellishments
❖ Maintain quality & regenerate identity
of luxury