More Related Content
Viewers also liked
Viewers also liked (17)
Similar to Final Project 4.24.2015
Similar to Final Project 4.24.2015 (20)
Final Project 4.24.2015
- 2. BACKGROUND MISSION STATEMENT + Sexy Hair is an extended family committed to enhancing human potential by creating fun, fashion-oriented professional beauty care products that evoke emotion and through learning systems that inspire thought, artistry, and personal and business success. TARGET MARKET +Women ages 18-35 PRODUCTS +Six different lines + Tools CURRENT PARTNERSHIP + Two Hour Workshop + Beauty Techniques for skin, nail, make – up application and coping with hair loss
- 3. OVERVIEW Department Zero will provide a brand activation program to raise money for Look Good, Feel Better and The American Cancer Society while bringing awareness to the partnership between Big Sexy and Look Good, Feel Better. PURPOSE + Raise fund for Look Good, Feel Better + The American Cancer Society + Raise awareness of philanthropy with Look Good, Feel Better + App Downloads TARGET MARKET + Breast Cancer Survivors + Families of women effected by Breast Cancer TIME SCHEDULE + May – November 2016
- 4. ACTIVATION EVENT: + Major Breast Cancer + Women’s Conferences on the East Coast EXPERIENCE: + On-sight consolations + Photo Activation with personalized overlay + Coupon generation + Application with donation TEAM: + Traveling Tour Manager + Driver + Four paid consultants from Look Good, Feel Better + Four paid consultants with cosmetology knowledge + Four Brand Ambassadors per location with cosmetology knowledge
- 5. ASSETS VEHICLE + 36’ X 8.5’ X 13’ + Full Vehicle wrap + Mobile salon with consumer waiting area + Eight Salon Stations + Two stations removable for indoor activations + Photo Streaming Wall OUTDOOR DISPLAY ELEMENTS: +Two Bow Flags +Photo Activation +Branded table Caring is Sexy
- 6. Bench Seat Bench Seat Customer Waiting Area Agent 1 Agent 2 Agent 3 Agent 4 Agent 1 Agent 2 Agent 3 Agent 4Enter Exit StreamingPhotoWall GoodieBagTable THE BUS 36’ X 8.5’ X 13’
- 7. THE LOOK GOOD, FEEL BETTER EXPERIENCE BIG SEXYAPPLICATION + Only $2 to purchase. + $1 to Look Good, Feel Better + $1 to American Cancer Society + Selfie with make-up and hair styles WITHIN THE EVENT: + Seven Foot “Sexy is Caring” Hair spray with iBeacon + Coupon generation for regular sized “Caring is Sexy” hairspray
- 8. PHOTO ACTIVATION THE PHOTO ACTIVITY + Photo Overlay is why they donate to Breast Cancer Awareness + I’m a fighter + I’m a survivor + I donate for my mom / aunt / sister etc. +Photo will be + Emailed to participate with a 15% off coupon on any Big Sexy product + Posted on Big Sexy + Look Good, Feel Better social media (Facebook, Twitter, Instragram) + Streamed on the photo wall within the RV
- 9. PREMIUMS WITHIN THE VEHICLE + Complimentary Cosmetic Bags + Travel size “Caring is Sexy” hair spray + Travel size make up + Travel size skin care lotion + Coffee + Drinks in Big Sexy branded reusable solo cups + Snack on Big Sexy Branded Plates + Napkins + Big Sexy Stickers for laptops, binder, cars etc PHOTO ACTIVATION PREMIUMS + Survivor + Fighter Sashes IBEACON PREMIUMS + Coupons
- 10. ROUTING PHILADELPHIA, PA + MAY 17, 2015 + Yoga on the Steps NASHVILLE, TN + JUNE 5 – 7, 2015 + Survivorville ATLANTA, GEORGIA + JULY 18, 2015 + The Pink Ribbon Walk CHARLOTTE, NC+ AUGUST 28, 2015 + Southern Women’s Show + Three Day Indoor Activation CHICAGO, IL + SEPTEMBER 16, 2015 + Fleet Feet Women’s Half Marathon / 5K HOPKINSVILLE, KY + OCTOBER 3, 2015 + Western Kentucky Women’s Show + Indoor Activation WASHINGTON DC + NOVEMBER 8, 2015 + National Race to End Women’s Cancer
- 12. BUDGET STAFF $210,000 + 1 Event Manager + 8 Consultants + 4 BA + 1 Driver + Travel PREMIUMS $27,000 + Complimentary Make – up Bags + Products + Reusable Branded Solo Cups + Big Sexy Stickers + Survivor + Fighter sashes OPERATIONS $55,000 + Event assets, shipping, staff uniforms, photo engagement, etc. VEHICLES $224,000 + Custom 36’ RV + Fuel, maintenance, etc. PROGRAM MANAGEMENT $195,000 + Staff sourcing and management, site visits, vendor coordination, etc. TOTAL $711,000
Editor's Notes
- They will also be encouraged to download The Big Sexy Application for $2. One dollar will be donated to Look Good, Feel Better and the other to American Cancer Society. When downloading the application, the consumer will receive a 20% off any regular sized product. The Application will be a selfie make-up center. The consumer will take a selfie of themselves and play around with Big Sexy’s new line of wings and the various make-up. They can share these pictures directly to social media. The consumer will also be told to find the LIFESIZE “caring is sexy can” within the event with their app to receive a free Big Sexy Product.
- All women that are currently fighting or a survivor of Breast Cancer will receive a free sash to wear proudly of this. In addition there will be a photo activation outside the van with a photo overlay the consumer can choice. The consumer will take a photo with the overlay that they chose, the photo will be sent to their email with a coupon for a Big Sexy Product. They will also be able to share their picture directly to their social media.
- All women that are currently fighting or a survivor of Breast Cancer will receive a free sash to wear proudly of this. In addition there will be a photo activation outside the van with a photo overlay the consumer can choice. The consumer will take a photo with the overlay that they chose, the photo will be sent to their email with a coupon for a Big Sexy Product. They will also be able to share their picture directly to their social media.
- All women that are currently fighting or a survivor of Breast Cancer will receive a free sash to wear proudly of this. In addition there will be a photo activation outside the van with a photo overlay the consumer can choice. The consumer will take a photo with the overlay that they chose, the photo will be sent to their email with a coupon for a Big Sexy Product. They will also be able to share their picture directly to their social media.
- Yoga on the Steps – All of the proceeds from the event goes to Living Beyond Breast Cancer. We will be in the sponsors tents / fan village Healthy Living Expo: 730 – 930 Yoga Class: 930-1045 Healthy Living Expo: 1045 – 1230 You can support an individual Start a team Support a team Or just donate to the cause Survivorville We will be in the vendor / Recources Booth Area Survivor 5K Walk / Run Gathering Tents representing the 50 different states Vendor / Recourses Booths Public Entertainment A weekend where women can network and navigate the life after surviving Breast Cancer with other women that are faced with the same struggles. Pink Ribbon Walk We will be at the end of the race, encouraging women to finish, giving away waters and having our van. Supported by Sister by Choice. A group that gives money to a mobile Breast Cancer screening van as well as provides support to fighters and survivors of Breast Cancer. Southern Women’s Show We will be outside of the expo center encouraging people to come by on their way in or out of the show Women’s Expo that would include Food, Fashion, Fun + Prizes, Health + Beauty, Shopping, Community, and Lifestyle. Fleet Feet Women’s half marathon / 5K We will be at the end of the race in the celebration area Run is for “girls of the run” and “solemates” which encourage and inform women / girls about the importance of emotion and physical health. Western Kentucky Women’s Show We will be on the outside of the event, encouraging women to come by on their way in and out of the event. Multiple Free Health Screenings, and one-on-one with health professionals, flu shots, pap smears, foot checks, mammograms, vendor booths, diabetic screenings, nutrition and weight loss, weight management, wound healing, joint replacement and blood pressure. National Race to End Women’s Cancer We will be located by the survivors tent Race for women effected by gynecologic cancer, their loved ones and caregivers.