Vigor is a new company that personalizes and rebuilds smartphone cases from wood and exclusive materials. They aim to help businesspeople express themselves through highly exclusive phones. Vigor employs outsourcing to keep costs low while focusing on customer relationships, branding, and sales. Their target market is wealthy businessmen between 30-40 years old seeking status and uniqueness. Vigor's strategy is to leverage exclusivity and high profit margins through outsourcing and in-store product placement.

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Communicate in Style

2. We present to you
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BUSINESS RUN BY FIVE
ENERGETIC MANAGERS
Jean ‡ Stef ‡ Jascha ‡ Stef ‡ Geert

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Vigor, the company
Vigor, a new and energetic
company, currently employing 7
people.
WHAT we do? We help business
people express & differentiate
themselves.
HOW we do it? Phones.
Exclusive, personalized, and
highly valuable phones.

4. Vigor, the product
Highly exclusive, Two types of wood,
sustainable and exclusive color tones
personalized ‘by Vigor’
Product USP’s
phones of existing
phonemanufacturers Personalization
Exclusive business ‡ Brand Exclusiveness
smartphone High Sustainability/Durability
Designed with unique Stylish Look
rebuilt cases
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Business Model
Just-in-time
‘with small standard stock’
Outsourcing
‘production, customization, repairs’
In-house expertise
‘Customer Relationship, Marketing, Branding,
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Sales, Warranty, Logistics’
High brand value
High pricing = exclusivenss

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Low volume (targetgroup:
‘rich’ businesspeople
Low start-up costs
(outsouring & just-in-
Revenue Stream ‡ time)
High prices
(exclusiveness, market-
accepted)
Locked-in accesories

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High pricing accepted
Exclusivity key succes
factor
Smaller economic crisis
impact
The market ‡ Economy is beginning to
rise again
Niche market, small target
group
Customers expect
exclusivenss

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High pricing accepted
Exclusivity key succes
factor
Smaller economic crisis
impact
Economy is beginning to
‡ The market
rise again
Niche market, small target
group
Customers expect
exclusivenss

9. Competitor Analysis
‡
A market for premium products for
business people, competitors are limited
and target different groups
‡
Gold plated & diamond smartphones Provide high-end & low-end
No use of wood Online & unknown brands Mostly case rebuilds

10. Vigor,
our
customers
are... wealthy, succesful business people
rich and seek exclusiveness
between the age of 30 - 40
gadget-oriëntated
aware of the importance of status and uniqueness
mostly male
Possibility of product rebranding to target diverse targetgroups in the future

11. The
Vigor
Strategy
Nice market, low sales volume, high profit margin
Exclusivity
Value of company is represented by the brand
‡
Low production costs due to outsourcing
In-store product placement
Direct contact with customers and partners

12. Product
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Placement &
Package deals with known exclusive brands
Advertisment Gift packages
Accesories
In-store product placement
Millionaires- & Business fair stands
Business gifts
Strong reduction for high-profile people