![“The networks offer entirely too much decadence, escapism, and insulation from the realities of the world in which we live. And without courage and vision, television is nothing more than lights and wires in a box” –Edward R. Murrow Our Agenda ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Final presentation nbc nightly news
- 1. NBC Nightly News Cecilia Kohler Elizabeth Ritter Veronica Houk Andrew Catalano Martin Weiss
- 3. Limitations of NBC Nightly News
- 4. Problems with NBC Nightly News coverage
- 6. Primetime Slot: 6:30-7pm nightly
- 7. How they fit within the larger parent network of MSNBC
- 9. Examples
- 10. Theories about why…agenda setting: the central idea is that “by giving differential attention to certain issues, the media set the agenda of public discourse.”... “by covering some issues and ignoring others, the media influence which issues people view as important and which they view as unimportant” (Iyengar & McGrady, 2007, pp. 210)
- 12. Headline format pattern: “________ discusses ________”
- 14. Ratings “With Brian Williams”
Editor's Notes
- In our research into the nature of the NBC coverage generally, we have essentially re-discovered and validated many of the systematic functioning issues that are common criticisms in media studies. Today, we want to give you a good idea of the function NBC Nightly News serves for the public, where we believe it falls short, and we will offer some theories as to why the network, and the Nightly News segment in particular, possesses these failings.
- -Appeals to an older audience: As a non-cable network news network it holds a different position from CNN, for example, in terms of their goals and their intended demographicOnline Presence? -YES! NBC Nightly News’s website has many stories that are online only. In addition, the have several video clips and links that break down stories by topic. The website is put together very well and is extremely easy to navigate
- NBC Nightly News is the (MS)NBC network’s news program that is formatted in the way that news was prior to 24-hr coverage. This format is intended to provide viewers with the most important stories of the day and the
- The NBC Agenda: talks about the same things as everyone else. Depending on the situation, they either follow the standard agenda of the mainstream media or they set that same agenda… Example: WMD. This example shows how the agenda setting by MSNBC and other mainstream news media organizations made the public worry about the presence of WMD in Iraq when there was almost no actual factual basis on which these fears could rest. (discovered later and covered by NBC as the fault of the government for lying. Failed to look critically at themselves and ask why they reported as facts things that were not evidentially supported. Why:
- The reason for the personalization is for ratings. People are more likely to say “Did you hear about that woman that lost her house because of foreclosure?” rather than “Did you see that story where they listed a bunch of facts about foreclosures?” Personalization adds a touch that strikes a chord within people and brings out PATHOS.-However, personalization is only effective when it is used in small doses. NBC overdoes it with the personalization, ESPECIALLY on NBC Nightly News. They could do more general stories and not oversimplify things in order to get a better news broadcast, but this would likely negatively affect ratings. This is the main problem with attempting to critique a prime time newscast.
- - They tend to be NBC correspondents. Very rarely does NBC pull experts from someone that they are not directly associated with. Sometimes the experts they select are good ones because the people that work for NBC are extremely qualified, but sometimes NBC could use to bring in other experts that are more qualified than the ones they have in house.