Cricket Wireless recently opened a new authorized retail store in Columbus, Ohio to enhance customers' shopping experience and allow them to easily navigate Cricket's product and plan offerings. The new store is located at 1825 Morse Rd and aims to bring more value-conscious shoppers a first-class wireless experience with no annual contract. Customers can purchase plans starting at $30/month or bring their own device and take advantage of deals on smartphones from brands like Samsung, HTC, Motorola and more.