Film distribution
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A film distributor represents a film at festivals and markets globally by attempting to sell the film to television and airlines. They negotiate distribution deals that formalize exclusive distribution rights in selected countries in exchange for a percentage of royalties from any sales. Some major film distributors include Warner Bros, Columbia Pictures, 20th Century Fox, Walt Disney Studio Motion Pictures, Paramount Pictures, Universal Studios, and Summit Entertainment.
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Film distribution
A film producer acquires the rights to a story and hires writers to develop a screenplay. Production and casting is confirmed and principal photography takes place followed by post-production editing and scoring. Film distributors like Universal and 20th Century Fox then develop a release strategy, marketing the film to exhibitors and audiences to drum up interest and show the film in theaters according to bilateral agreements. After its cinema run, the film is released on home entertainment platforms like DVDs.
Film distribution
A film distribution flow chart outlines the process from acquiring rights to a story through release. Producers develop screenplays and finance production. Films are shot, edited, and scored before distributors create release strategies and marketing plans to generate buzz and interest audiences. Distributors then provide finished films and release dates to exhibitors like cinemas. Films show based on demand before being released in home entertainment formats like DVDs.
Question 3
Warner Bros. Pictures and Legendary Pictures would be suitable distributors for the media product. A distributor is responsible for determining a film's release in theaters and home video, and handling its distribution through cinemas, sub-distributors, or directly if they own theaters. Warner Bros. and Legendary are famous for distributing a wide range of genres, especially action films similar to the media product, and their credit clips are included in the film's opening sequence to showcase them as the distributors.
Distribution research
A film distributor is responsible for marketing and exhibiting a film by setting its release date and making it available for viewing in theaters and home video formats. Distributors either directly own theaters and distribution networks or work with exhibitors and sub-distributors to release films. They acquire rights to films and cover all costs of printing, advertising, and negotiating percentage deals with cinema owners based on the film's size. Distributors find new films at festivals and markets, require proper contracts, and distribute films through both major studio networks and independent channels without formal connections between producers and exhibitors.
Assignment 10
The document discusses several film distribution companies and provides details about their histories, budgets, and genres of films distributed. Lionsgate is a relatively new North American company known for distributing comedy and drama films on budgets of $10-21 million. Universal has distributed drama films like 4321 and Alpha Dog for $4.6-30 million and is experienced in drama films featuring young characters. Paramount Pictures, founded in 1912, distributes a variety of genres including drama, horror, and comedy, such as Mean Girls and Freedom Writers for $15-21 million. Revolver Entertainment, founded in 1997, distributes films targeted towards young audiences, mainly dramas filmed in London on budgets under $2 million like Anuvahood
Institutions
This document compares the 2009 films Transformers and Paranormal Activity. Transformers had a budget of $210 million and grossed $836.5 million, while Paranormal Activity had a tiny budget of $15,000 but grossed $196.6 million. Blumhouse Productions, which produced Paranormal Activity, is known for producing low-budget horror films that are highly profitable, while Paramount Pictures, which produced Transformers, invests much higher budgets but appeals to wider audiences. The main difference between the companies is their budgets and marketing strategies, with Blumhouse focusing on online promotion while Paramount spends more on widespread advertising.
Distrabute
Warner Bros. is a major film distribution company based in the United States. They distribute films of various genres like comedy, romantic comedies, and action films. They distribute most of their films in the United States and United Kingdom. Warner Bros. has offices around the world to distribute films internationally by partnering with native distributors in other countries. A realistic budget for an independent film they might distribute would be £100,000, and their target audience would typically be ages 16-30. They often distribute films that were filmed in locations like houses or offices.
Independent cinema research
This document discusses the key aspects of independent cinema production, distribution and exhibition. It provides details on the different stages of production including development, packaging, pre-production, principle photography and post-production. It also discusses distribution through DVD, online platforms and television, as well as exhibition in theaters. Independent cinema is defined as films receiving less than 50% funding from major studios and being lower budget with more artistic focus. Mainstream cinema refers to blockbuster films funded by major studios. Examples are provided of both independent and mainstream films and their production, distribution and exhibition pathways.
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Film distribution
A film producer acquires the rights to a story and hires writers to develop a screenplay. Production and casting is confirmed and principal photography takes place followed by post-production editing and scoring. Film distributors like Universal and 20th Century Fox then develop a release strategy, marketing the film to exhibitors and audiences to drum up interest and show the film in theaters according to bilateral agreements. After its cinema run, the film is released on home entertainment platforms like DVDs.
Film distribution
A film distribution flow chart outlines the process from acquiring rights to a story through release. Producers develop screenplays and finance production. Films are shot, edited, and scored before distributors create release strategies and marketing plans to generate buzz and interest audiences. Distributors then provide finished films and release dates to exhibitors like cinemas. Films show based on demand before being released in home entertainment formats like DVDs.
Question 3
Warner Bros. Pictures and Legendary Pictures would be suitable distributors for the media product. A distributor is responsible for determining a film's release in theaters and home video, and handling its distribution through cinemas, sub-distributors, or directly if they own theaters. Warner Bros. and Legendary are famous for distributing a wide range of genres, especially action films similar to the media product, and their credit clips are included in the film's opening sequence to showcase them as the distributors.
Distribution research
A film distributor is responsible for marketing and exhibiting a film by setting its release date and making it available for viewing in theaters and home video formats. Distributors either directly own theaters and distribution networks or work with exhibitors and sub-distributors to release films. They acquire rights to films and cover all costs of printing, advertising, and negotiating percentage deals with cinema owners based on the film's size. Distributors find new films at festivals and markets, require proper contracts, and distribute films through both major studio networks and independent channels without formal connections between producers and exhibitors.
Assignment 10
The document discusses several film distribution companies and provides details about their histories, budgets, and genres of films distributed. Lionsgate is a relatively new North American company known for distributing comedy and drama films on budgets of $10-21 million. Universal has distributed drama films like 4321 and Alpha Dog for $4.6-30 million and is experienced in drama films featuring young characters. Paramount Pictures, founded in 1912, distributes a variety of genres including drama, horror, and comedy, such as Mean Girls and Freedom Writers for $15-21 million. Revolver Entertainment, founded in 1997, distributes films targeted towards young audiences, mainly dramas filmed in London on budgets under $2 million like Anuvahood
Institutions
This document compares the 2009 films Transformers and Paranormal Activity. Transformers had a budget of $210 million and grossed $836.5 million, while Paranormal Activity had a tiny budget of $15,000 but grossed $196.6 million. Blumhouse Productions, which produced Paranormal Activity, is known for producing low-budget horror films that are highly profitable, while Paramount Pictures, which produced Transformers, invests much higher budgets but appeals to wider audiences. The main difference between the companies is their budgets and marketing strategies, with Blumhouse focusing on online promotion while Paramount spends more on widespread advertising.
Distrabute
Warner Bros. is a major film distribution company based in the United States. They distribute films of various genres like comedy, romantic comedies, and action films. They distribute most of their films in the United States and United Kingdom. Warner Bros. has offices around the world to distribute films internationally by partnering with native distributors in other countries. A realistic budget for an independent film they might distribute would be £100,000, and their target audience would typically be ages 16-30. They often distribute films that were filmed in locations like houses or offices.
Independent cinema research
This document discusses the key aspects of independent cinema production, distribution and exhibition. It provides details on the different stages of production including development, packaging, pre-production, principle photography and post-production. It also discusses distribution through DVD, online platforms and television, as well as exhibition in theaters. Independent cinema is defined as films receiving less than 50% funding from major studios and being lower budget with more artistic focus. Mainstream cinema refers to blockbuster films funded by major studios. Examples are provided of both independent and mainstream films and their production, distribution and exhibition pathways.
Distribution and exhibition
Distribution involves releasing films in the marketplace and involves either vertical or horizontal integration models. Films are usually launched on Fridays and marketed through various traditional and new technologies. Film distribution has unique procedures where success or failure of theatrical releases determines subsequent home media releases. Distribution is transitioning to digital with encrypted files being sent directly to cinemas for screening.
Possible distributor of our film
Lionsgate focuses on distributing independent films similarly to ours, however they may reject our film due to its lower budget. Breaking Glass Pictures specializes in independent and horror films, making them a perfect fit for our thriller Psychosis given its low budget. Brink Vision has been a leader in independent distribution since 2001 and Psychosis would fit their criteria as a low budget independent thriller.
Wo
A film distributor is responsible for advertising films, setting release dates, and determining how films can be viewed. The main aims of a distributor are to convince exhibitors like movie theaters to show the film in order to make a profit. In the UK, distributors try to get films in front of the largest possible audience through marketing campaigns. They must carefully plan marketing strategies that target the right demographics to maximize profits from box office sales since only 30% of films are profitable. Vertigo Films is provided as an example of a UK film distribution company.
Media insti
Here is a draft section on film festivals:
Film festivals can be another important avenue for independent films seeking distribution. Some key festivals to consider include:
- Toronto International Film Festival (TIFF) - One of the largest public film festivals in the world, held annually in Toronto, Canada. TIFF is a major launching point for Oscar contenders and international titles seeking North American distribution. Screening at TIFF can help generate buzz and interest from distributors.
- Sundance Film Festival - The largest independent film festival in the U.S., held annually in Park City, Utah. Sundance premieres both American and international independent films. Landing a slot at Sundance is highly competitive but can lead to acquisition deals, as many distributors
Media Evaluation - Question 3
This document discusses potential media institutions that could distribute a film product. It explains that a film distributor is responsible for marketing and releasing a film by setting its release date and availability for viewing. The document then notes that the filmmakers have chosen Warner Bros Pictures and Legendary Pictures as the two institutions to distribute their opening sequence. Warner Bros is well-known for action/adventure films and has a style and distribution that fits the film. Legendary Pictures has an agreement to co-produce and co-finance films with Warner Bros.
Response to Evaluation Question 3
The document discusses potential media institutions that could distribute a British kidnap thriller film with a low budget of $1.5 million. It suggests that an independent British distribution company similar to CinemaNX, which successfully distributed the film "The Disappearance of Alice Creed", would be a good fit as they have experience with low-budget British thrillers. While smaller British companies like BBC Films or Film4 may be more likely to distribute a solely British film, they have less commercial success. A mainstream company like Sony could also potentially distribute the film widely and increase commercial success, since the film's genre, narrative structure, and rating make it appealing to a broad audience.
Media Evaluation Q3
The crime thriller genre has always been popular in television and film because it keeps audiences on the edge of their seats wanting more. In the past 20 years, iconic crime thrillers like Seven and Heat were released by major studios like New Line Cinema and Warner Brothers. The document discusses how Warner Brothers successfully distributed Heat in 1995, grossing $67.4 million domestically and $174 million worldwide on a $60 million budget. It argues that Warner Brothers would be a good distribution partner regardless of budget. New Line Cinema is also mentioned for successfully distributing Seven, which grossed $327 million on a $33 million budget.
To understand the media industry
Warner Brothers is a subsidiary of Time Warner which owns many media companies across television, movies, video games and the internet. Warner Brothers was founded in 1905 by the Warner Brothers who started in film exhibition and eventually founded their own film studio in Hollywood in 1918. Some notable Warner Brothers films include the Batman, Harry Potter and Lord of the Rings franchises. Their 2012 film The Dark Knight Rises had a $230 million budget and grossed over $448 million globally. Warner Brothers competes with other major film studios to produce blockbuster films and win awards.
Evaluation question 3
An institution is a company that can distribute media products to the public. The document examines distribution companies in the horror genre, including AMC (The Walking Dead), Columbia Pictures (Zombieland), and Universal Pictures (Shaun of the Dead). Film 4 Productions is identified as a good potential distributor as it specializes in smaller, independent films rather than large studio productions. The conclusion is that Film 4 would be a good choice to distribute an amateur horror film due to its focus on suspenseful films in that style.
Evaluation group010 task 3
The document discusses production companies, distribution companies, and funding for a hypothetical film. It describes choosing Miramax Films as the production company due to their experience producing similar films. Paramount Pictures is selected as the distribution company for their success distributing comparable genre films. The target budget for the film is £10-20 million, which the creators hope to obtain from Paramount given a promising project.
Film distribution powerpoint
The document discusses strategies for successful Australian film distribution and marketing. It analyzes case studies of films that were successful with word of mouth marketing starting small, like Samson and Delilah, versus those that failed launching too big, like Red Hill. Word of mouth and film festivals are identified as important marketing tools. Online and digital distribution are growing methods but still undervalued in Australia. Producers are taking on more distributor roles and will need to integrate distribution planning earlier in the process.
Evaluation question 3
The document discusses what type of media institution would be suitable to distribute a new action/comedy film. It suggests that a major film distributor like Warner Bros. would be best, as they have experience distributing similar mainstream genre films successfully. Warner Bros. has distributed many action and comedy films that were financial successes, so distributing the new film through them could also lead to success. Their large advertising budgets could help promote the film through various mainstream channels to wider audiences.
Film distribution companies
A film distribution company is responsible for distributing films to cinemas and other platforms like TV and DVD. They decide if a film will be shown in theaters or released directly to other formats. The distribution company handles the marketing of films and is usually separate from the production company. Universal Pictures is given as an example, as it distributed the highly successful film Despicable Me.
Film industry powerpoint
Viacom is a large media conglomerate that owns various television networks like MTV, Nickelodeon, Comedy Central, and movie studios like Paramount Pictures. It produces TV shows, films, radio, magazines, and websites. Viacom uses its different sectors like TV, radio, publishing, and the internet to promote and distribute its films by airing movie trailers, interviews, and offering promotional competitions. Its ownership of multiple media platforms allows for cross-promotion of content and symbiotic relationships that mutually benefit production companies and consumer product companies.
Evaluation question 3
The document discusses distribution options for a film. It describes distribution as the process where a film distributor makes a film available for audiences to watch, such as by releasing it in cinemas and on DVD. Warner Brothers is provided as an example of a major film distributor that could be interested in distributing the film due to its similarities to thriller films Warner Brothers has distributed in the past, such as Firewall. Self-distribution is also discussed as an option that would guarantee the film is shown in independent cinemas but would have limited reach compared to a major distributor.
Distribution Channels of Warner Bros.
Warner Bros has a robust distribution system that spans 90 countries. They distribute their films through various channels including theaters, online platforms like Netflix and iTunes, cable and satellite TV. Warner Bros also owns theaters which allows vertical integration from production to exhibition. Their distribution strategy aims to make films widely available on different platforms to cater to different customer preferences and reduce piracy.
Flim institutions
This document summarizes several major film studios in the industry. It describes their founding, headquarters locations, subsidiaries, and example movies for Miramax, Universal, Dreamworks, Columbia Pictures, Lions Gate, Paramount Pictures, and Summit Entertainment. The studios were founded between 1912-1994 and are headquartered in cities like New York, Los Angeles, and Vancouver. They produce a wide variety of films targeted at different age groups.
Film Distribution
Film distribution involves making a movie available for audiences and connecting the film to the largest possible audience to maximize profits. Film distributors identify the target audience for a film based on genre or storyline and market the film accordingly. The distribution process includes developing an idea, securing funding, production, licensing the film to a distribution company who determines copies, markets the film to buyers like theaters, and arranges for the film to show in theaters over several weeks.
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Distribution and exhibition
Distribution involves releasing films in the marketplace and involves either vertical or horizontal integration models. Films are usually launched on Fridays and marketed through various traditional and new technologies. Film distribution has unique procedures where success or failure of theatrical releases determines subsequent home media releases. Distribution is transitioning to digital with encrypted files being sent directly to cinemas for screening.
Possible distributor of our film
Lionsgate focuses on distributing independent films similarly to ours, however they may reject our film due to its lower budget. Breaking Glass Pictures specializes in independent and horror films, making them a perfect fit for our thriller Psychosis given its low budget. Brink Vision has been a leader in independent distribution since 2001 and Psychosis would fit their criteria as a low budget independent thriller.
Wo
A film distributor is responsible for advertising films, setting release dates, and determining how films can be viewed. The main aims of a distributor are to convince exhibitors like movie theaters to show the film in order to make a profit. In the UK, distributors try to get films in front of the largest possible audience through marketing campaigns. They must carefully plan marketing strategies that target the right demographics to maximize profits from box office sales since only 30% of films are profitable. Vertigo Films is provided as an example of a UK film distribution company.
Media insti
Here is a draft section on film festivals:
Film festivals can be another important avenue for independent films seeking distribution. Some key festivals to consider include:
- Toronto International Film Festival (TIFF) - One of the largest public film festivals in the world, held annually in Toronto, Canada. TIFF is a major launching point for Oscar contenders and international titles seeking North American distribution. Screening at TIFF can help generate buzz and interest from distributors.
- Sundance Film Festival - The largest independent film festival in the U.S., held annually in Park City, Utah. Sundance premieres both American and international independent films. Landing a slot at Sundance is highly competitive but can lead to acquisition deals, as many distributors
Media Evaluation - Question 3
This document discusses potential media institutions that could distribute a film product. It explains that a film distributor is responsible for marketing and releasing a film by setting its release date and availability for viewing. The document then notes that the filmmakers have chosen Warner Bros Pictures and Legendary Pictures as the two institutions to distribute their opening sequence. Warner Bros is well-known for action/adventure films and has a style and distribution that fits the film. Legendary Pictures has an agreement to co-produce and co-finance films with Warner Bros.
Response to Evaluation Question 3
The document discusses potential media institutions that could distribute a British kidnap thriller film with a low budget of $1.5 million. It suggests that an independent British distribution company similar to CinemaNX, which successfully distributed the film "The Disappearance of Alice Creed", would be a good fit as they have experience with low-budget British thrillers. While smaller British companies like BBC Films or Film4 may be more likely to distribute a solely British film, they have less commercial success. A mainstream company like Sony could also potentially distribute the film widely and increase commercial success, since the film's genre, narrative structure, and rating make it appealing to a broad audience.
Media Evaluation Q3
The crime thriller genre has always been popular in television and film because it keeps audiences on the edge of their seats wanting more. In the past 20 years, iconic crime thrillers like Seven and Heat were released by major studios like New Line Cinema and Warner Brothers. The document discusses how Warner Brothers successfully distributed Heat in 1995, grossing $67.4 million domestically and $174 million worldwide on a $60 million budget. It argues that Warner Brothers would be a good distribution partner regardless of budget. New Line Cinema is also mentioned for successfully distributing Seven, which grossed $327 million on a $33 million budget.
To understand the media industry
Warner Brothers is a subsidiary of Time Warner which owns many media companies across television, movies, video games and the internet. Warner Brothers was founded in 1905 by the Warner Brothers who started in film exhibition and eventually founded their own film studio in Hollywood in 1918. Some notable Warner Brothers films include the Batman, Harry Potter and Lord of the Rings franchises. Their 2012 film The Dark Knight Rises had a $230 million budget and grossed over $448 million globally. Warner Brothers competes with other major film studios to produce blockbuster films and win awards.
Evaluation question 3
An institution is a company that can distribute media products to the public. The document examines distribution companies in the horror genre, including AMC (The Walking Dead), Columbia Pictures (Zombieland), and Universal Pictures (Shaun of the Dead). Film 4 Productions is identified as a good potential distributor as it specializes in smaller, independent films rather than large studio productions. The conclusion is that Film 4 would be a good choice to distribute an amateur horror film due to its focus on suspenseful films in that style.
Evaluation group010 task 3
The document discusses production companies, distribution companies, and funding for a hypothetical film. It describes choosing Miramax Films as the production company due to their experience producing similar films. Paramount Pictures is selected as the distribution company for their success distributing comparable genre films. The target budget for the film is £10-20 million, which the creators hope to obtain from Paramount given a promising project.
Film distribution powerpoint
The document discusses strategies for successful Australian film distribution and marketing. It analyzes case studies of films that were successful with word of mouth marketing starting small, like Samson and Delilah, versus those that failed launching too big, like Red Hill. Word of mouth and film festivals are identified as important marketing tools. Online and digital distribution are growing methods but still undervalued in Australia. Producers are taking on more distributor roles and will need to integrate distribution planning earlier in the process.
Evaluation question 3
The document discusses what type of media institution would be suitable to distribute a new action/comedy film. It suggests that a major film distributor like Warner Bros. would be best, as they have experience distributing similar mainstream genre films successfully. Warner Bros. has distributed many action and comedy films that were financial successes, so distributing the new film through them could also lead to success. Their large advertising budgets could help promote the film through various mainstream channels to wider audiences.
Film distribution companies
A film distribution company is responsible for distributing films to cinemas and other platforms like TV and DVD. They decide if a film will be shown in theaters or released directly to other formats. The distribution company handles the marketing of films and is usually separate from the production company. Universal Pictures is given as an example, as it distributed the highly successful film Despicable Me.
Film industry powerpoint
Viacom is a large media conglomerate that owns various television networks like MTV, Nickelodeon, Comedy Central, and movie studios like Paramount Pictures. It produces TV shows, films, radio, magazines, and websites. Viacom uses its different sectors like TV, radio, publishing, and the internet to promote and distribute its films by airing movie trailers, interviews, and offering promotional competitions. Its ownership of multiple media platforms allows for cross-promotion of content and symbiotic relationships that mutually benefit production companies and consumer product companies.
Evaluation question 3
The document discusses distribution options for a film. It describes distribution as the process where a film distributor makes a film available for audiences to watch, such as by releasing it in cinemas and on DVD. Warner Brothers is provided as an example of a major film distributor that could be interested in distributing the film due to its similarities to thriller films Warner Brothers has distributed in the past, such as Firewall. Self-distribution is also discussed as an option that would guarantee the film is shown in independent cinemas but would have limited reach compared to a major distributor.
Distribution Channels of Warner Bros.
Warner Bros has a robust distribution system that spans 90 countries. They distribute their films through various channels including theaters, online platforms like Netflix and iTunes, cable and satellite TV. Warner Bros also owns theaters which allows vertical integration from production to exhibition. Their distribution strategy aims to make films widely available on different platforms to cater to different customer preferences and reduce piracy.
Flim institutions
This document summarizes several major film studios in the industry. It describes their founding, headquarters locations, subsidiaries, and example movies for Miramax, Universal, Dreamworks, Columbia Pictures, Lions Gate, Paramount Pictures, and Summit Entertainment. The studios were founded between 1912-1994 and are headquartered in cities like New York, Los Angeles, and Vancouver. They produce a wide variety of films targeted at different age groups.
Film Distribution
Film distribution involves making a movie available for audiences and connecting the film to the largest possible audience to maximize profits. Film distributors identify the target audience for a film based on genre or storyline and market the film accordingly. The distribution process includes developing an idea, securing funding, production, licensing the film to a distribution company who determines copies, markets the film to buyers like theaters, and arranges for the film to show in theaters over several weeks.
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Recently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Film distribution
- 1. FILM DISTRIBUTION By Gemma Davies
- 2. WHAT IS A DISTRIBUTOR? An individual or organisation who will represent your film Someone who can represent your film at festivals and markets globally They can attempt to sell it to television and airlines (who show short films)
- 3. DISTRIBUTION DEALS Up to you to negotiate Distribution rights Should be formalised in a written distribution agreement Generally offer a percentage of royalties on any sales made Usually want exclusive rights to sell the film in selected countries
- 4. MAIN FILM DISTRIBUTORS Here are the main Film Distributors: Warner Bros Columbia Pictures 20TH Century Fox Walt Disney Studio Motion Pictures Paramount Pictures/Universal Studios Summit Entertainment