- The average household income in Japan has been dropping over the last 20 years, leading to increased numbers of low-income earners and more people receiving public assistance. - Japan ranks 6th among OECD countries for relative poverty rate, with certain groups more affected by poverty including single mothers, children, the elderly, irregular/part-time workers, and foreigners. - There is a "service vacuum" in Japan where those who do not qualify for public assistance due to their income level still struggle to access mainstream financial services.