This ppt. is based on the various food products.

1. FIELD STUDY OF VARIOUS
PRODUCTS
SUZANNE SARAH CHARLES
S2 MBA(2021-2023)
MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES, TIRUVALLA(MACFAST)
KERALA, INDIA
WWW.MACFAST,ORG

2. COCA COLA
 Coca Cola is the leading global company of soft drinks. Its sells its product
in more than 200 countries around the globe. It generates 80% of its profit
from outside the US.
 They have colossal brand recognition across the world from the survey, it is
found that around 94% of people across the globe are aware of the red
and white logo of Coca Cola.
 When Coca Cola was launched the two key ingredient's were “Cocaine”
and “Caffeine”. The cocaine was derived from the coca leaf and the caffeine
from kola nut which leads to the name Coca Cola.

3. Strength & Weakness of Coca Cola
 The most important strength of coca cola is its brand image and the high
brand awareness . The brand is present in nearly every part of the world
and enjoys a very high degree of popularity. Coca Cola also holds the
largest market share of around 48% in the beverage's industry.
 In India, several states have banned the sale of Coke and Pepsi after a
group called The Center for Science and Environment said the soft drinks
contain unacceptably high levels of pesticide. The national government of
India has said the Center's data is flawed. But the state governments
continue to ban the products

4. PR Strategy of Coca Cola
 Its hard to believe that coca cola started life as a medicinal tonic. Selling for 5
cents a glass, it sold just 9 glasses a day. Its even harder to believe that today,
we enjoy 1.9 billion servings of coca cola drinks every day around the world.
That’s over twice the population of Europe.
 When allegations of pesticide contamination were published on the front
pages this month in India, Coca-Cola and PepsiCo executives were breezily
confident that this was a crisis they could handle.
 Coke and Pepsi stumbled badly in their response to the pesticide allegations:
they underestimated how quickly this would spiral into a nationwide scandal,
misjudged the speed with which local politicians would seize on an Indian
environmental group's report to attack powerful global brands, and failed to
respond swiftly to quell the anxieties of their customers.
 In short, two of the world's biggest brands failed to do what they do best: pitch
the virtues of their products directly to their customers. The unfolding battle
offers a cautionary tale for multinational corporations doing business in
developing countries, especially one like India where political sensitivity to
foreign influences is so acute.

5. CADBURY DAIRY MILK
 Cadbury dairy milk is a British brand of milk
chocolate manufactured by Cadbury. It was
introduced in the United Kingdom in1905 and now
consists of a number of products.
 In 2014, dairy milk was ranked the best selling
chocolate bar in the UK.
 It is manufactured and distributed by Hershey
Company in the US under licence from Cadbury.

6. Worms were found in Dairy Milk
 Worms were found in Cadbury Dairy Milk chocolate bar, which the state
Food and Drugs Administration (FDA) began seizure of the chocolate
manufactured by Cadbury India Limited in Maharashtra .
 By investing up to 15 crore on the imported machinery , Cadbury’s
revamped the packaging of dairy milk. The metallic poly-flow, was
costlier by 10-15% but Cadbury didn’t hike the pack price.

7. PR Strategy of Cadbury
 Cadbury PR(Public Relation) Strategy involved addressing the issue head
on to restore confidence among its consumers.
 Previously a low key brand in terms of media relation they rolled out a
phased campaign to convince the media as influencer about the
transparency and sincerity of the brand

8. NESTLE MAGGIE
 Brand MAGGIE has started “SIMPLY GOOD” initiative in line with Nestle’s
global commitment which is firmly embedded in our purpose and values
which is to enhance quality of line and contribute to a healthier future.
 In India the simply good journey has started with everyone’s favourite
MAGGI 2 MINUTE MASALA NOODLES forfeited with iron which will now
provide consumer 15%of their daily iron requirement.
 Maggie Noodles is a part of about 70% Urban Indian households and with
more than 2.5 bio servers that are consumed by people every year.

9. PR Crisis Management from the Nestle Maggie
 Nestle India hopes to finally recover fully from its 2015 PR crisis caused by
charges of excess level of lead in its Maggie Noodle. Its been a long slurp .
 Once the top selling noodle in India with 75% of the market, Maggie has
regained 60% market share and hopes to fully regain market share by the
end of 2018.
 Indian regulations banned Maggie noodle in April 2015 after its tested
founded excess lead in a noodle.
 The company had to remove 35000 tons od their product.

10. THANK YOU