YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.

1. CHINA ASIAFUTURIST HOTEL
CONCEPT

2. A FOUR STAR HOTEL WITHOUT RESTAURANT
INCLUDING 50 SPACE ACCOMODATIONS, A BUSINESS
SEMINAR AREA WITH THREE MEETING ROOMS AND
TWO SUBCOMMITTEE ROOMS AND AN YELLOWEA
RIVEREAAQUATIC UNIVERSE LOCATED IN SHANGAI

3. PLAN
 I – Analysis environnemental structure
 A – SHANGAI focus
 B – Touristics trends
 II – S.W.O.T. Analysis
 A – Advantages
 B – Drawbacks
 III – The commercial programm
 IV – Distribution channels
 V – The ad
 VI – Staff board scheme
 VII – Staff planning
 VIII – Room painting
 IX – CHINA ASIA futurist hotel concept

4. The emergence of the city as a financial center of Asia-Pacific in the nineteenth century
and twentieth century was made in pain, with the foreign occupation of the city for
several decades. In the 1920s and 1930s, Shanghai has witnessed a tremendous cultural
boom that has contributed much to the fantasy and mythical aura that is associated
with the city since époque3.
After the founding of the Republic of China and the Sino-Japanese War, the rise of
China has muzzled the city economically and culturally considered a bourgeois home
and depravity until Deng Xiaoping 1992 decided to promote the development of the
city. It now seems that the city is poised to regain the place of financial center of Asia it
was previously. Its double-digit growth, the 18.9 million inhabitants of his urbaine4
region, changing its cosmopolitan and cultural development, the call to become a world
metropolis alongside New York, London, Tokyo and Paris. It hosted the 2010 World
Expo.
I – Analysis environnemental structure
A – SHANGAI focus

5. The city has long been a major textile
production centers of China. Other
important manufacturing sectors include the
manufacture of chemicals and
pharmaceuticals, vehicles (including ships),
machinery, steel, paper and printing
products. In addition, the city produces
large-scale electrical and electronic systems
as well as equipment such as computers,
radios and cameras.
With the beginning of China's economic
reforms in the early 1980s, Shanghai was
first overtaken by some southern provinces
such as Guangdong. With the beginning of
the 1990s, through government action
through Jiang Zemin, investments rose
sharply in Shanghai, in order to establish a
new economic hub in East Asia.

6. Hong Kong is the main rival of Shanghai in
the honorary title of largest economic center
in China. Hong Kong has the advantage of
greater experience, particularly in the
banking sector. Shanghai has closer ties to
the Chinese hinterland and the central
government in Beijing. In addition,
Shanghai has more land to accommodate
new investments, while in Hong Kong, space
is very limited.
Founded in 1990 in Shanghai, the Shanghai
Stock Exchange today represents the most
important stock exchange in mainland
China. Since 1991, economic growth in
Shanghai is in double digits. The city is the
only region of China in this case on such a
period. Annual economic growth in
Shanghai is currently about 12%.

7. The GDP for 2006 amounted to 1.03 trillion
yuan (128.8 billion dollars). GDP per capita
was around 7000 dollars (the Chinese
average is 1800 dollars) and is the third
highest in the country, behind Hong Kong
and Macao. In 2010, GDP per capita is
expected to dollars30 10,000.
In 1984, in Anhui, a joint venture with
automaker Volkswagen is the first
automobile plant built with a western brand.
Shanghai Volkswagen represents a market
share of about 60% on foreign vehicles in
China, which is steadily declining due to
increased competition. High import duties
on foreign cars make them even more
expensive. Thus, after accession to the WTO
of the People's Republic of China, the APEC
conference in 2001 was gradually reduced

8. UnionPay International issued its 2015 report
on outbound tourism trends during the
summer holidays. Dated June 24, the report
states that Chinese outbound tourists is
characterized by a wider gross scale, a greater
frequency of transactions, more scattered
destinations and more rational purchase.
Considering the latest trend of outbound
tourism, UnionPay International, the same
day launched its Prime program. Entitled
"Travelling the World in Summer Vacation"
(Explore the world during the summer
holidays), this program offers, from now until
July 21, an exclusive privilege up to 50%
discounted rates for cards UnionPay accepted
by more than 100 stores in 8 tourist
destinations, namely Hong Kong, Taiwan,
Korea, Japan, Singapore, America, Italy and
Australia.
The report found that China is now the

9. Meanwhile, outgoing tourism preferred by
Chinese visitors has evolved group travel to
independent travel, shopping offline to online
bookings, hotel chains to personalized
apartments and services, with, as another
trend, a preference for international airlines.
In addition, Chinese tourists appreciate more
and more the local values ​​of history, culture
and art

10. II – S.W.O.T analysis
A - Advantages
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- Yellowea riverea aquatic universe opens
every day from 08.00 AM to 22.00 PM
- Space accommodation with high tech and
dometic equipment
- Private secured garage with car porter and
50 individuals boxes for cars and a big box
for motorcycles and bicycles
- Room service with high quality products
from 06 H 30 to 00 H 00

11. B - Drawbacks
- No restaurant
- No late cleaning rooms
- Big investment

12. ,
III – Commercial programm
The business guests
We segment the businesses individuals
(CEO, sales) thanks to travels agencies and
TO, corporate (airlines companies) and the
congresses and meetings.
The businesses guests
We focus on these segmentation for the
seminars, incentives, congressists and others
businesses groups.
The individual leasures
Thanks to promotions, LS, yield prices and
upselling.

13. IV – Distribution networks
Leasures groups
Autocarists, TO and agencies groups

14. V – The pub
OPENING FHC CHINA ASIA****
TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS
WITH A HIGH TECH EQUIPMENT AND A SEMINAR
PANORAMIC SPACE WITH THREE MEETING ROOMS
AND TWO SUBCOMMITTEES ROOMS AND AN
YELLOWEA RIVEREA AQUATIC UNIVERSE
LOCATED IN SHANGAI.
FHC CHINA ASIA****
Tél. 00 86 21 192 75120
Fax 00 86 21 192 75121
Email : commercial@chinaasia.cn
Web site : www.chinaasia.cn

15. ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM

16. RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS

18. VI – Staff board scheme
D D D D D O O
D D D D D O O
D D D D D O O
SM SM SM SM SM O O
O O SP SAM SAM SAM SAM
TH TH TH TH TH O O
O O TH TH TH TH TH
D D D D D O O
RM RM RM O O RM RM
O O RE RM RM RE RE
RE RE O RE RE N N
N N N N N O O
M M M M M O O
D D D D D O O
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
B B B B B O O
O O B B B B B
PC PC PC PC PC O O
O O PC PC PC PC PC
O = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00
S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30
CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00
M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00
MAINTENANCE
HOUSEKEEPING
CHAMBERMAID 1
CHAMBERMAID 2
CHAMBERMAID HELP 1
CHAMBERMAID HELP 2
E=17 H 00/21 H 00
BREAKFAST MANAGER
BARMAN1
BARMAN2
BREAKFAST HELP
PORTER CAR 1
PORTER CAR 2
THERAPIST1
THERAPIST2
FRONT OFFICE MANAGER
NIGHT RECEPTIONIST
NIGHT-AUDITOR
RECEPTIONIST1
RECEPTIONIST2
PLANNING FHC CHINA ASIA****
STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY
SPA MANAGER
SPA ASSISTANT MANAGER
FAM
SALES MANAGER
INTERNAL SALES
FRIDAY SATURDAY SUNDAY17/11/2015 MONDAY TUESDAY WEDN THURSDAY

19. SCHEME FHC CHINA ASIA
GENERAL
MANAGER
FINANCIAL
ADMINISTRATIVE
MANAGER
SALES
MANAGER
INTERNAL
SALES
TRAINEE
FRONT OFFICE
MANAGER
RECEPTIONIST
NIGHT
RECEPTIONIST
NIGHT-
AUDITOR
RECEPTIONIST CAR PORTER 1 CAR PORTER 2
MAINTENANCE
MANAGER
HOUSEKEEPING
CHAMBERMAID
1
CHAMBERMAID
HELP 1
CHAMBERMAID
2
CHAMBERMAID
HELP 2
SPA MANAGER
SPA ASSISTANT
MANAGER
THERAPIST 1 THERAPIST 2