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A’COSTA RICA’C FUTURIST
HOTEL CONCEPT
A FOUR STAR HOTEL WITHOUT RESTAURANT
INCLUDING 50 SPACE ACCOMODATIONS, A BUSINESS
SEMINAR AREA WITH THREE MEETING ROOMS AND
TWO SUBCOMMITTEE ROOMS AND AN SPAGNOLEA
AQUATIC UNIVERSE LOCATED IN SAN JOSE (COSTA
RICA)
PLAN
 I – Analysis environnemental structure
 A – COSTA RICA TRENDS
 B – SAN JOSE TOURISTIC FOCUS
 II – S.W.O.T. Analysis
 A – Advantages
 B – Drawbacks
 III – The commercial programm
 IV – Distribution channels
 V – The ad
 VI – Staff board scheme
 VII – Staff planning
 VIII – Room painting
 IX – A’COSTA RICA’C futurist hotel concept
I – Analysis environnemental structure
A – COSTA RICA TRENDS
Under the leadership of President (Oscar
Arias), who declared "peace in nature,"
Costa Rica has become a pioneer in
ecotourism.
Ecotourism is extremely popular with
foreign tourists visiting the major national
parks and protected areas that exist across
the country. Costa Rica was a pioneer in
ecotourism and is recognized as one of the
few international destinations to offer
ecotourism. In the ranking of the
competitiveness index in tourism in 2011,
Costa Rica is in 44th place, the second
country among the countries of Latin
America after Mexico.
Competitive advantages to develop tourism
projects in the field of human, cultural and
natural, in which Costa Rica is ranked 33rd
in the world and ranks sixth in Latin
America. The report also notes that in 2011
TTCI the main weaknesses of the Costa
Rican tourism sector, its small number of
cultural sites (ranked 104), the time required
to open a business, trade (ranked 125), the
state of Infrastructure Land Transport
(ranked 111) and the poor quality of port
infrastructure (ranked 132).
Most foreign visitors come from the United
States (39%), Canada (7%) and countries of
the European Union (16%), which allows to
receive approximately $ 1,000 USD on
average per tourist. In 2005, tourism
contributed 8.1% of GDP and represents
13.3% of direct and indirect jobs. Since the
beginning of 2000, tourism generates more
revenue than all exports of bananas and
coffee.
B- SAN JOSE FOCUS
INTERNATIONAL TOURISTS ARRIVALS
NUMBERS IN COSTA RICA SINCE 2006
In 2011, just over two million people visited
Costa Rica, of which almost half are North
Americans , the United States of America and
Canada . In 1986 , the country had registered
260,840 visitor arrivals . The progression ( ie
700 %) in 25 years is spectacular! 2011 marks
an increase of nearly 5% over 2010 , which
had been a bad year for tourism in Costa Rica
and worldwide amid economic crisis ... The
French , with nearly 9 % growth are for the
first time a little more than 38,000 to visit our
country. These are the Germans in Europe
spray scores with 10 % growth .
Other european countries register a little
evolution except Spanishes and Belgians
citizens, Tourists expenses are evaluated at
112 USD per day et stay 11 nights in the
country,
Total
général
toutes
nationalités
2006 2007 2008 2009 2010 2011
Variation
en %
2010/
2011
1 725
261
1 979
789
2 089
174
1 922
579
2 099
829
2 192
059
+ 4.3 %
Les principaux pays dont les ressortissants se rendent au Costa Rica*
Allemagne
37
847
40
285
44
705
40
918
44
539
49
225
+10.5 %
Autriche 5 107 5 778 6 124 5 504 5 863 6 348 + 6.1 %
Belgique 5 977 6 659 8 368 9 509
13
306
12
508
- 6 %
Canada
88
304
102
061
109
854
102
471
119
654
133
033
+ 11 %
Espagne
50
225
59
089
54
029
46
457
48
492
47
782
- 1.5 %
France
24
392
25
939
34
622
30
737
35
266
38
290
+ 8.5 %
Italie
19
175
20
251
18
994
18
497
19
658
20
285
+ 2.9 %
Pays Bas
24
303
28
014
30
615
25
006
26
373
27
731
+ 5.1 %
Royaume
Uni
27
890
37
580
40
250
28
882
34
745
35
689
+ 2.7 %
Suisse
13
144
13
358
12
958
12
343
14
336
16
209
+ 13 %
USA
731
236
790
315
807
162
770
129
830
993
858
829
+ 3.3 %
*Source ICT
II – S.W.O.T analysis
A - Advantages
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- America aquatic universe opens every day
from 08.00 AM to 22.00 PM
- Space accommodation with high tech and
dometic equipment
- Private secured garage with car porter and
50 individuals boxes for cars and a big box for
motorcycles and bicycles
- Room service with high quality products
from 06 H 30 to 00 H 00
B - Drawbacks
- No restaurant
- Big investment
- Administrative laws
,
III – Commercial programm
The business guests
We segment the businesses individuals (CEO,
sales) thanks to travels agencies and TO,
corporate (airlines companies) and the
congresses and meetings.
The businesses guests
We focus on these segmentation for the
seminars, incentives, congresses and others
businesses groups.
The individual leasures
Thanks to promotions, LS, yield prices and
upselling.
IV – Distribution networks
Leasures groups
Autocarists, TO and agencies groups
V – The pub
OPENING FHC A’COSTA RICA’C****
TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS
WITH A HIGH TECH EQUIPMENT AND A SEMINAR
PANORAMIC SPACE WITH THREE MEETING ROOMS
AND TWO SUBCOMMITTEES ROOMS AND AN
AMERICA AQUATIC UNIVERSE LOCATED IN SAN
JOSE.
FHC A’COSTA RICA’C****
Tél. 00 506 75 12 00
Fax 00 506 75 12 01
Email : commercial@acostaricac.cr
Web site : www.acostaricac.com
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS
VI – Staff board scheme
SCHEME HOTEL A’COSTA RICA’C
GENERAL
MANAGER
FINANCIAL
ADMINISTRATIVE
MANAGER
SALES
MANAGER
INTERNAL
SALES
TRAINEE
FRONT OFFICE
MANAGER
RECEPTIONIST
NIGHT
RECEPTIONIST
NIGHT-
AUDITOR
RECEPTIONIST CAR PORTER 1 CAR PORTER 2
MAINTENANCE
MANAGER
HOUSEKEEPING
CHAMBERMAID
1
CHAMBERMAID
HELP 1
CHAMBERMAID
2
CHAMBERMAID
HELP 2
SPA MANAGER
SPA ASSISTANT
MANAGER
THERAPIST 1 THERAPIST 2
VII– Staff planning
D D D D D O O
D D D D D O O
D D D D D O O
SM SM SM SM SM O O
O O SP SAM SAM SAM SAM
TH TH TH TH TH O O
O O TH TH TH TH TH
D D D D D O O
RM RM RM O O RM RM
O O RE RM RM RE RE
RE RE O RE RE N N
N N N N N O O
M M M M M O O
D D D D D O O
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
B B B B B O O
O O B B B B B
PC PC PC PC PC O O
O O PC PC PC PC PC
O = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00
S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30
CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00
M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00
29/10/2015 MONDAY TUESDAY WEDN THURSDAY
PLANNING FHC A'COSTA RICA'C****
STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY
SPA MANAGER
SPA ASSISTANT MANAGER
FAM
SALES MANAGER
INTERNAL SALES
FRIDAY SATURDAY SUNDAY
THERAPIST1
THERAPIST2
FRONT OFFICE MANAGER
NIGHT RECEPTIONIST
NIGHT-AUDITOR
RECEPTIONIST1
RECEPTIONIST2
E=17 H 00/21 H 00
BREAKFAST MANAGER
BARMAN1
BARMAN2
BREAKFAST HELP
PORTER CAR 1
PORTER CAR 2
MAINTENANCE
HOUSEKEEPING
CHAMBERMAID 1
CHAMBERMAID 2
CHAMBERMAID HELP 1
CHAMBERMAID HELP 2
SOLAR PANELS + WIND TURBINE
FUTURIST HOTEL CONCEPT A'COSTA RICA'C
VEGETALFACADE
VEGETALFACADE
SUBC
O
M
M
ITTEE
SUBCOM
M
ITTEE
MEETING ROOM BANANAE SEMINAR RESERVE
MEETING ROOM SWISSEA MEETING ROOM JOSEA
O
FFIC
E
HOUSEKEEPINGRESERVE
BAR CAFEA
ACCOMODATION SPACE (40 m2)
VEGETALFACADE
VEGETALFACADE
HELIPAD
SUBC
O
M
M
ITTEE
SUBCOM
M
ITTEE
MEETING ROOM BANANAE SEMINAR RESERVE
O
FFIC
E
HOUSEKEEPINGRESERVE
SPATECHNICALAREA
SPAGNOLEA AQUATIC UNIVERSE
ACCOMODATION SPACE (40 m2)
VEGETALFACADE
VEGETALFACADE
SPAMANAGER
SOLARTERRACE
SOLARTERRACE
SPATECHNICALAREA
SPAGNOLEA AQUATIC UNIVERSE
VEGETALFACADE
VEGETALFACADE
SPAMANAGER
SOLARTERRACE
SOLARTERRACE
OFFICE
HOUSEKEEPING
OFFICE
ACCOMODATION SPACE (30 m2)
VEGETALFACADE
VEGETALFACADE
LOBBY ROOM PDJ
GARAGE + CARS BOXES + BICYCLES BOXES
LUGGAGE ROOM BACK OFFICE
IT
GM
MAINTENANCE
DATA PROCESSING ELECTRIC
HEATING LIFT
HOT/COLD WATER
BREAKFAST OFFICE
FAM
OFFICE
HOUSEKEEPING
OFFICE
ACCOMODATION SPACE (30 m2)
FRONT OFFICE SM

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FHC ACOSTARICAC 2017

  • 2. A FOUR STAR HOTEL WITHOUT RESTAURANT INCLUDING 50 SPACE ACCOMODATIONS, A BUSINESS SEMINAR AREA WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEE ROOMS AND AN SPAGNOLEA AQUATIC UNIVERSE LOCATED IN SAN JOSE (COSTA RICA)
  • 3. PLAN  I – Analysis environnemental structure  A – COSTA RICA TRENDS  B – SAN JOSE TOURISTIC FOCUS  II – S.W.O.T. Analysis  A – Advantages  B – Drawbacks  III – The commercial programm  IV – Distribution channels  V – The ad  VI – Staff board scheme  VII – Staff planning  VIII – Room painting  IX – A’COSTA RICA’C futurist hotel concept
  • 4. I – Analysis environnemental structure A – COSTA RICA TRENDS Under the leadership of President (Oscar Arias), who declared "peace in nature," Costa Rica has become a pioneer in ecotourism. Ecotourism is extremely popular with foreign tourists visiting the major national parks and protected areas that exist across the country. Costa Rica was a pioneer in ecotourism and is recognized as one of the few international destinations to offer ecotourism. In the ranking of the competitiveness index in tourism in 2011, Costa Rica is in 44th place, the second country among the countries of Latin America after Mexico.
  • 5. Competitive advantages to develop tourism projects in the field of human, cultural and natural, in which Costa Rica is ranked 33rd in the world and ranks sixth in Latin America. The report also notes that in 2011 TTCI the main weaknesses of the Costa Rican tourism sector, its small number of cultural sites (ranked 104), the time required to open a business, trade (ranked 125), the state of Infrastructure Land Transport (ranked 111) and the poor quality of port infrastructure (ranked 132).
  • 6. Most foreign visitors come from the United States (39%), Canada (7%) and countries of the European Union (16%), which allows to receive approximately $ 1,000 USD on average per tourist. In 2005, tourism contributed 8.1% of GDP and represents 13.3% of direct and indirect jobs. Since the beginning of 2000, tourism generates more revenue than all exports of bananas and coffee.
  • 7. B- SAN JOSE FOCUS INTERNATIONAL TOURISTS ARRIVALS NUMBERS IN COSTA RICA SINCE 2006 In 2011, just over two million people visited Costa Rica, of which almost half are North Americans , the United States of America and Canada . In 1986 , the country had registered 260,840 visitor arrivals . The progression ( ie 700 %) in 25 years is spectacular! 2011 marks an increase of nearly 5% over 2010 , which had been a bad year for tourism in Costa Rica and worldwide amid economic crisis ... The French , with nearly 9 % growth are for the first time a little more than 38,000 to visit our country. These are the Germans in Europe spray scores with 10 % growth .
  • 8. Other european countries register a little evolution except Spanishes and Belgians citizens, Tourists expenses are evaluated at 112 USD per day et stay 11 nights in the country,
  • 9. Total général toutes nationalités 2006 2007 2008 2009 2010 2011 Variation en % 2010/ 2011 1 725 261 1 979 789 2 089 174 1 922 579 2 099 829 2 192 059 + 4.3 % Les principaux pays dont les ressortissants se rendent au Costa Rica* Allemagne 37 847 40 285 44 705 40 918 44 539 49 225 +10.5 % Autriche 5 107 5 778 6 124 5 504 5 863 6 348 + 6.1 % Belgique 5 977 6 659 8 368 9 509 13 306 12 508 - 6 % Canada 88 304 102 061 109 854 102 471 119 654 133 033 + 11 % Espagne 50 225 59 089 54 029 46 457 48 492 47 782 - 1.5 % France 24 392 25 939 34 622 30 737 35 266 38 290 + 8.5 % Italie 19 175 20 251 18 994 18 497 19 658 20 285 + 2.9 % Pays Bas 24 303 28 014 30 615 25 006 26 373 27 731 + 5.1 % Royaume Uni 27 890 37 580 40 250 28 882 34 745 35 689 + 2.7 % Suisse 13 144 13 358 12 958 12 343 14 336 16 209 + 13 % USA 731 236 790 315 807 162 770 129 830 993 858 829 + 3.3 % *Source ICT
  • 10. II – S.W.O.T analysis A - Advantages - Business space on the roof with panoramic view and three meeting rooms et two subcommittee rooms - America aquatic universe opens every day from 08.00 AM to 22.00 PM - Space accommodation with high tech and dometic equipment - Private secured garage with car porter and 50 individuals boxes for cars and a big box for motorcycles and bicycles - Room service with high quality products from 06 H 30 to 00 H 00
  • 11. B - Drawbacks - No restaurant - Big investment - Administrative laws
  • 12. , III – Commercial programm The business guests We segment the businesses individuals (CEO, sales) thanks to travels agencies and TO, corporate (airlines companies) and the congresses and meetings. The businesses guests We focus on these segmentation for the seminars, incentives, congresses and others businesses groups. The individual leasures Thanks to promotions, LS, yield prices and upselling.
  • 13. IV – Distribution networks Leasures groups Autocarists, TO and agencies groups
  • 14. V – The pub OPENING FHC A’COSTA RICA’C**** TRY A NEW EXPERIENCE AMONG OUR FUTURIST HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS WITH A HIGH TECH EQUIPMENT AND A SEMINAR PANORAMIC SPACE WITH THREE MEETING ROOMS AND TWO SUBCOMMITTEES ROOMS AND AN AMERICA AQUATIC UNIVERSE LOCATED IN SAN JOSE. FHC A’COSTA RICA’C**** Tél. 00 506 75 12 00 Fax 00 506 75 12 01 Email : commercial@acostaricac.cr Web site : www.acostaricac.com
  • 15.
  • 16. ACCOMODATION SPACE DRAWING 30M2 ET 40 M2 MOVING SHELVES RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD) DIGITAL WORK BOARDVISUAL WALL SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE GTB BOX LIFTABLEBEDWITHVERRIN100CMX90CM LIFTABLEBEDWITHVERRIN100CMX90CM
  • 17. RELAXATION LOUNGECONNECTED DRINKS RELAXATION LOUNGECONNECTED W ITH DRINKS HC1 HC2 HC3 HC4 RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE FUTURIST AQUATIC UNIVERSE PANORAMIC SOLARIUM TERRACCE PANORAMICSOLARIUMTERRACE PANORAMICSOLARIUMTERRACCE AU RESERVED AUMANAGER WELCOMESPACE STAFFCLOAKROOMS TECHNICALS LOCALS WAITING SPACE RELAXATION LOUNGECONNECTED DRINKS RELAXATION LOUNGECONNECTED W ITH DRINKS PANORAMICSOLARIUMTERRACE PANORAMIC SOLARIUM TERRACCE PANORAMICSOLARIUMTERRACCE WELCOMESPACE STAFFCLOAKROOMS
  • 18. VI – Staff board scheme SCHEME HOTEL A’COSTA RICA’C GENERAL MANAGER FINANCIAL ADMINISTRATIVE MANAGER SALES MANAGER INTERNAL SALES TRAINEE FRONT OFFICE MANAGER RECEPTIONIST NIGHT RECEPTIONIST NIGHT- AUDITOR RECEPTIONIST CAR PORTER 1 CAR PORTER 2 MAINTENANCE MANAGER HOUSEKEEPING CHAMBERMAID 1 CHAMBERMAID HELP 1 CHAMBERMAID 2 CHAMBERMAID HELP 2 SPA MANAGER SPA ASSISTANT MANAGER THERAPIST 1 THERAPIST 2
  • 19. VII– Staff planning D D D D D O O D D D D D O O D D D D D O O SM SM SM SM SM O O O O SP SAM SAM SAM SAM TH TH TH TH TH O O O O TH TH TH TH TH D D D D D O O RM RM RM O O RM RM O O RE RM RM RE RE RE RE O RE RE N N N N N N N O O M M M M M O O D D D D D O O M/E M/E M/E M/E M/E O O O O M/E M/E M/E M/E M/E M/E M/E M/E M/E M/E O O O O M/E M/E M/E M/E M/E BKF BKF BKF BKF BKF O O O O BKF BKF BKF BKF BKF B B B B B O O O O B B B B B PC PC PC PC PC O O O O PC PC PC PC PC O = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00 S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30 CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00 M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00 29/10/2015 MONDAY TUESDAY WEDN THURSDAY PLANNING FHC A'COSTA RICA'C**** STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY SPA MANAGER SPA ASSISTANT MANAGER FAM SALES MANAGER INTERNAL SALES FRIDAY SATURDAY SUNDAY THERAPIST1 THERAPIST2 FRONT OFFICE MANAGER NIGHT RECEPTIONIST NIGHT-AUDITOR RECEPTIONIST1 RECEPTIONIST2 E=17 H 00/21 H 00 BREAKFAST MANAGER BARMAN1 BARMAN2 BREAKFAST HELP PORTER CAR 1 PORTER CAR 2 MAINTENANCE HOUSEKEEPING CHAMBERMAID 1 CHAMBERMAID 2 CHAMBERMAID HELP 1 CHAMBERMAID HELP 2
  • 20. SOLAR PANELS + WIND TURBINE FUTURIST HOTEL CONCEPT A'COSTA RICA'C VEGETALFACADE VEGETALFACADE SUBC O M M ITTEE SUBCOM M ITTEE MEETING ROOM BANANAE SEMINAR RESERVE MEETING ROOM SWISSEA MEETING ROOM JOSEA O FFIC E HOUSEKEEPINGRESERVE BAR CAFEA ACCOMODATION SPACE (40 m2) VEGETALFACADE VEGETALFACADE HELIPAD SUBC O M M ITTEE SUBCOM M ITTEE MEETING ROOM BANANAE SEMINAR RESERVE O FFIC E HOUSEKEEPINGRESERVE SPATECHNICALAREA SPAGNOLEA AQUATIC UNIVERSE ACCOMODATION SPACE (40 m2) VEGETALFACADE VEGETALFACADE SPAMANAGER SOLARTERRACE SOLARTERRACE SPATECHNICALAREA SPAGNOLEA AQUATIC UNIVERSE VEGETALFACADE VEGETALFACADE SPAMANAGER SOLARTERRACE SOLARTERRACE OFFICE HOUSEKEEPING OFFICE ACCOMODATION SPACE (30 m2) VEGETALFACADE VEGETALFACADE LOBBY ROOM PDJ GARAGE + CARS BOXES + BICYCLES BOXES LUGGAGE ROOM BACK OFFICE IT GM MAINTENANCE DATA PROCESSING ELECTRIC HEATING LIFT HOT/COLD WATER BREAKFAST OFFICE FAM OFFICE HOUSEKEEPING OFFICE ACCOMODATION SPACE (30 m2) FRONT OFFICE SM